Superstar Anushka Sharma, the new face of Softline Leggings by Rupa & Company

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Superstar Anushka Sharma, the new face of Softline Leggings

Popular Indian premium leggings brand – Softline Leggings, is set to revamp their brand identity, and get on-board a new face – youth icon, Anushka Sharma as brand ambassador.

Softline leggings, from the house of Rupa & Company Limited; one of India’s largest knitwear organization, has always pushed the envelope in terms of innovation, variety and comfort. Their range of premium leggings are wardrobe essentials for women seeking ease with a fashionable edge. Their primary customer base is young, fun-loving women, making actor Anushka Sharma an organic fit to represent the brand. Her youthfulness and passion resonates well with the overall consumer psyche.

With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish clothing, in 100+ colours to suit their every mood. Read more

Global Pioneer of Ayurveda Shahnaz Husain shared the stage with famous Bollywood actor Raveena Tandon during “Iconic Awards 2018” hosted at Hotel Imperial, New Delhi on September 19

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Shahnaz Husain shared the stage with famous Bollywood actor Raveena Tandon

Global Pioneer of Ayurveda Shahnaz Husain shared the stage with famous Bollywood actor Raveena Tandon during “Iconic Awards 2018” hosted at Hotel Imperial, New Delhi on 19th September 2018.

At the glittering awards event, India’s Pride and the numero uno Beauty & Wellness Ambassador Shahnaz Husain was honoured with the “Wellness & Ayurveda Icon Award”. Read more

Marathi film ‘Ahilya – Zunj Ekaki’s Producer – Director honoured by ‘Patrakar Sangharsh Samiti’

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Producer Saridhar Chari & Mukesh Gupta

Amit Dinesh Bhai Patel, President of ‘Patrakar Sangharsh Samiti’ organized the grand release function of ‘Gujarat Patrakar Directory’ recently at Pandit Dindayal Hall, Vadodara in Gujarat. The entire function was helmed under the aegis of Mukesh Gupta. In this function, the unit of Marathi film Production Company, Sai Shree Creation’s latest outing ‘Ahilya – Zunj Ekaki’ from Mumbai were specially invited. The invitees which included producer Sridhar Chari, director Raju Parsekar, lyricist Nitin Tendulkar, Actor Rohit Sawant were also honoured at the function. Their Marathi film ‘Ahilya – Zhun Ekaki’ is slated to release soon. Stalwarts like Shri Vrajraj Kumar Maharaj, Shri Suchetan Swami, Shastri Nayanbhai Joshi, socialist Dilip Patel, art director Chetan Chudasama and many other well-known celebrities made their presence felt on the occasion. Read more

Brand Idea urges people for ‘Responsible Use of Social Media’ through the latest #MeriRealLife campaign

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Addressing the growing phenomenon of the need for validation on social media, Brand Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

 

The campaign has gone live today with the first two TVCs breaking on the live matches of Asia Cup Cricket Tournament.

 

There are over 400 million internet users in India and over 50% are active social media users. Rapid proliferation of 4G has enabled better internet speeds, resulting into Indians now spending almost 28 hours a week on mobile phones. This mammoth increase in consumption of 4G data has been fuelled largely by people sharing and consuming videos and photos on social media.

 

On an average, people spend anywhere between 2-4 hours/day on social media platforms. With such high engagement, social media is bound to have a huge impact on the lives of people. The new Brand Idea campaign is designed to propagate ‘Responsible Use of Social Media’ with the tagline ‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’. Read more

Sakra World Hospital Launches Sakra Sports Injury Centre

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Sakra World Hospital launches Sakra Sports Injury centre. Seen from Left to Right are - Chencho Gyeltshen, Striker BFC, Rahul Bheke, Defender BFC, Sunil Chhetri,Captain of Indian National Football Team & Bengaluru FC & Dr. Chandrashekar P, Senior Consultant & HOD – Orthopaedics, Sakra World Hospital & Dr. Maheswarappa B.M., Senior Consultant & HOD - Physical Medicine, Rehabilitation & Sports Medicine.

Sakra World Hospital, launches Sakra Sports Injury Centre inaugurated by Mr. Sunil Chhetri, Captain of Indian National Football Team & Bengaluru FC. The centre is backed with highly specialized team of Orthopedic Surgeons and offers integrated diagnostics, rehabilitation, treatment specifically targeted to sports related injuries.

In a recent sports injury case, Sakra World Hospital, performed the first meniscal transplant in Karnataka. The procedure was performed by team of doctors headed by Dr Chandrashekar.P Senior Consultant & HOD – Orthopaedics, Sakra World Hospital

A 43-year-old Yemeni man who had injured his anterior-cruciate ligament and inner meniscus injury two years ago while playing sports and had a surgery (done outside hospital) which involved ligament reconstruction and partial removal of meniscus. A year later he had a minor injury to the same knee for which he underwent second surgery (outside hospital) where more than 80% of his meniscus had to be removed. When he presented to us he complained of pain and we got relevant investigations, MRI and X-rays which showed loss of more than 80% inner meniscus and he had started developing early cartilage (degenerative) damage due to less meniscus tissue left and only option in this case to avoid further cartilage damage is to give a meniscal transplant. Though synthetic meniscal transplant were tried before globally for few years, it failed. The best concept is to transplant the meniscus from the Cadaver. Read more

Fryday’s Chotey Bade Song OUT Now!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Fryday’s Chotey Bade Song OUT Now!

The makers of Fryday have launched their first song, Chotey Bade starring Govinda, Varun Sharma and to our surprise, even the two singers, Mika Singh, and Ankit Tiwari.

Chotey Bade is a peppy number that showcases the four artists in their grooving avatars and you cannot miss it! Read more

Presenting Amitabh Bachchan as Khudabaksh in Thugs of Hindostan

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Yash Raj Films Thugs of Hindostan promises to be a larger than life, never seen before visual and cinematic experience. Having pulled off an incredible casting coup by bringing together two of the biggest legends of Indian cinema Amitabh Bachchan and Aamir Khan on screen for the first time, this is the most awaited film to release this year on Diwali.

In keeping with its marketing strategy to unveil one character a day of this mega-action adventure, YRF today unveiled the first motion poster featuring the legend Amitabh Bachchan. The iconic actor plays Khudabaksh – a battle-hardened warrior. Khudabaksh is seen as a commander of this massive ship as he gets ready for a huge war in the motion poster. Thugs of Hindostan is the first Hindi film that uses the sea as the backdrop of its story with jaw-dropping action sequences and Khudabaksh seems to be the master of the seas ready to charge. Read more

Focusing on semi-urban and rural areas, fintech start-up True balance launches Gift Cards for unbanked users True balance targets Next Billion Users to provide financial services

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

True Balance, Financial Services Platform has unveiled a new feature gift card in the mobile app. The gift card is a fast and secure recharge option for the users.

Continuing the promise to bring “Finance for billions “, the inception of Gift cards opens a new option for the unbanked users and is an impactful step wherein the bank related frauds are on a high. This unique feature would help the unbanked users/ users who don’t want to use bank details every time to recharge and pay bills on the True balance app; thus, introducing them to digital financial transactions.

This also is a positive step where; in case the user is a non-KYC user he would not have to worry about the monthly wallet limit and can use the Gift card to transact within the app ecosystem. App users can directly add the gift card of any amount from the true balance app. Being transferable; users may gift the gift card to their loved ones on any special occasion. Read more

WORLD’S FIRST FILM ON KITE COMPETITION BEING MADE IN BOLLYWOOD ‘GABRU GANG’

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Left to Right- Gaurav Saluja Co producer of the film, Arti Puri, Ashok Goenka

Omsuraj Production & Amritsar Talkies gives Bollywood & Hollywood, world’s first ever film based on Kite Flying Competition.

The film will be shot in Amritsar on a 35 days start to finish schedule. The final cast of the film will be announced shortly.

The makers of the film ‘GABRU GANG’, have applied to the Guinness book of word records under the category for ” First film in the world on a Kite competition.

“The film attempts to demonstrate Kite flying as the main background with friendship, romance and emotion embroiled together in a finely knitted screenplay” as per Arti Puri.

“Kite flying has a very ancient cultural association with our country that this film shall portray in a cinematic and challenging manner” says Ashok Goenka, a prominent businessman in Gujrat. Read more

Presenting Fatima Sana Shaikh as the daredevil Zafira in Thugs of Hindostan

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Yash Raj Films Thugs of Hindostan promises to present audiences a jaw-dropping, larger than life, never seen before visual extravaganza. Having pulled off an incredible casting coup by bringing together two of the biggest legends of Indian cinema Amitabh Bachchan and Aamir Khan on screen for the first time, this film is the most awaited release this year on Diwali. In keeping with the innovative marketing move to introduce the primary characters of the film through motion posters, YRF today unveiled the first look of the skilled warrior Zafira played by Fatima Sana Shaikh. Read more