Swiss luxury brand Bally, in partnership with The Bird Group opens its second store in India


By K. Ashwin Mob: 00919920183006 E-mail:

Following the launch of Bally’s first store in India in New Delhi, the Swiss luxury leather goods brand has opened a second store, at Mumbai’s prestigious Palladium Mall. Bally forayed into India in 2011 in partnership with the Bird Group. The beautiful Palladium Mall store covers 1300sq ft and showcases Bally’s Spring/Summer 2012 collection which includes men’s and ladies shoes, bags, ready to wear and accessories.

The store’s elegant interior features Italian marble flooring and 100% wool carpet throughout a specially designed sitting area. The use of luxurious soft alcantara on the shelves bestows the store with depth and grandeur. To further enhance the store’s sophisticated aesthetic and customer experience, dedicated areas for shoes, accessories and ready-to-wear have each been carefully considered and laid out.

Bally’s Spring/Summer 2012 ready-to-wear collection explores a modern romance in which streamlined sportswear silhouettes meet exquisite, petal-strewn fabrics. Bally’s Creative Directors Michael Herz and Graeme Fidler have created a unique contemporary aesthetic for the brand that is based around the notion of unexpected juxtaposition. Bally’s 160 year heritage of leather craftsmanship is reflected by a sense of Swiss landscapes and traditions, fused with images of a debutante in lace contrasted against Karlheinz Weinberger’s photographs of 1960s working-class teenagers.

New this season is a three-dimensional print effect using embroidery and appliqué, painstakingly applied by hand. Embroidered leather swirls, sequin-embroidered tulle, and geometric crystal shards embellish two-dimensional printed fabrics to create a textured landscape.


About Bally

Bally, the luxury brand synonymous with quality and elegance was founded in Switzerland in 1851.Known for its shoes and accessories, Bally’s collections combine sophisticated contemporary style with the highest quality craftsmanship and finest leathers. Now owned by LABELUX Group, Bally celebrated its 160th anniversary in 2011, making it the world’s most enduring luxury brand. With ever increasing global operations and a robust eCommerce business, Bally continues to go from strength-to-strength every year.


About Bird Group

The Bird Group was founded in 1971 with the incorporation of Bird Travels. Today, with over 40 years of experience and more than 40 offices supported by over 5000 well trained staff and an impressive clientele of over 500 top corporate, Bird Group can claim to be one of the largest and most diversified entities within the industry in the Indian subcontinent. With businesses as diverse as pioneering back-office processing to being the representative for many of the world’s leading airlines; from managing the backbone of the technological framework for airline IT and distribution to managing crucial relationships of international service providers, Bird Group has ensured that a comprehensive portfolio of service offering has been created to add value to an extensive client base and add new potential customers. And in recent months, Bird Group has taken bold steps to increasing the value offering while broadening business horizons with new ventures. Today Bird Group’s core business includes Travel Technology, Comprehensive Airline Representation & Management, Hospitality, Passenger Aviation Services & Ground Handling, Cargo Management, Education & Training, Business Consultancy & Luxury Retail. Together, the various companies within these verticals generate direct revenue in excess of USD100 million.

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