By K. Ashwin Mob: 00919920183006 E-mail: email@example.com
Bollywood’s boldest youth icon Ranveer Singh today made a dramatic entry on Facebook with his official page www.facebook.com/ranveersinghofficial. The exuberant actor will now interact with his fans on the platformabout the news, his views and give them clues as to how to kill his dil.Consistent for making headlines with his bizarre yet lovable antics, the dynamic and zestful actor has partnered with CA Media Digital’s first venture, Fluence – India’s leading Celebrity digital network for this initiative to further create and leverage his digital presence across different digital platforms including Facebook, Twitter, Instagram, Tumblr, Youtube, E-commerce, Games/Apps, Voice Blog, Telcos& OEMs and many more.
Fans will also get a glimpse of the man behind the enigmatic personality, hints to imitate his unique style statement and get a peek of the boy who grew up to be Ranveer Singh.
“I am looking forward to being more active on social media platforms. The success of my first ad campaign that was carried out exclusively online opened my eyes to the potential of social media. It’s certainly the way of the future. Also, I wasn’t keen on being this active on social media platforms initially, but I’ve had to relent now given the number of people that have been urging me to be more connected so I’ll be using these platforms to stay connected with my fans whom I adore so much” Said an excited Ranveer Singh about his Facebook debut
“After the stupendous success of the Durex Ad online and the subsequent signing of an e-commerce brand like Myntra, Ranveer now takes a plunge into the digital world by launching himself on social media. No one in Bollywood is as charged about things the way Ranveer Singh is, he doesn’t believe in doing things half way. With his debut on Facebook, I’m sure that his fans will get the full Ranveer experience. We look forward to unleashing his dynamism like never before across digital platforms.” Said Ashish Joshi, VP Digital & Business Head – Fluence.
On joining Facebook Ranveer will interact with his fans on a live Q&A session for 30 minutes taking questions,asking some of his own and getting to know his fans better.
About CA Media
CA Media, the Asian investment arm of The Chernin Group was founded in in November 2010 with a mandate to build, manage and operate media, entertainment and technology businesses throughout Asia. Based in Hong Kong, CA Media is building a regional footprint primarily focused on India, Indonesia and China. CA Media has acquired significant stakes and has partnered in the success of Endemol India, a leading television and film production business; Only Much Louder (OML), a music, live events, and youth media company in India; Legend Fighting Championship, a Hong Kong-based mixed martial arts promotion; and most recently Graphic India, an entertainment company focused on creating leading characters, comics and stories for the Indian youth market through mobile and digital platform. CA Media Digital runs FLUENCE, India’s leading ‘Celebrity digital network’ around celebrities and brands.
Fluence: The Celebrity Digital Network
As a first step in New Media, CA Media has launched India’s leading Celebrity Digital Network – “FLUENCE”, which connects celebrities with their fans and brands through their online presence. Equipped with learning’s and insights from TCG’s (The Chernin Group) dealings in the US; CA Media has created a model that helps celebrities create and leverage their digital presence across social media platforms Fluence works closely with celebrities to build and grow their online presence across the digital landscape in an engaging and entertaining manner. Fluence also works with the artists to create interesting properties that can be monetized across various consumer facing Digital platforms. Fluence currently manages the digital life of many celebrities such as Amitabh Bachchan, Salman Khan, Rajinikanth, Sonu Nigam, Shaan, Karishma Kapoor, etc which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space.