Idea prepaid users get spoilt for ‘Choice’ with Choice number and Choice recharge in Maharashtra & Goa


By K. Ashwin Mob: 00919920183006 E-mail:

Idea Cellular, Maharashtra’s No. 1 mobile operator and the 3rd largest in India, now offers it’s more than 1.65 crore subscribers in the circle, the choice to decide the benefit they want from a recharge and also to customize their mobile numbers.

Giving a personal touch to its offerings, Idea Cellular has introduced ‘Choice Number’ offer for its new subscribers in Maharashtra & Goa. The offer allows new users to opt for a number of their choice when they connect with the Idea network in the circle.

Additionally, in a first-of-its-kind offering from a telecom operator in the country, Idea brings an innovative ‘Choice Recharge’ for its subscribers in the region. A single paper voucher of Rs. 29 provides Idea users the option to choose from 5 different options as per their usage including 5500 Local Idea secs, 2600 Local Mob secs, 50 STD Mob mins, 380 Local/National SMS, and 190 MB 2G Internet.

Although, the Choice Number service has been available on Postpaid, this is the first time an operator has launched it on prepaid, across the country. ‘Choice Number’ offers customized numbers like mobile number matching the users’ Birthday, or vehicle number, or a special James Bond 007, or any other special number or date of their preference.

Launching the new offers, Mr. Rajendra Chourasia, Chief Operating Officer–Maharashtra & Goa, Idea Cellular said, “Customer satisfaction is very important to us and we always strive to add something extra to all our products and offerings. we realized that people have a personal attachment with their mobile number and it stays with them for a long time, and using this small insight launched ‘Choice Number’ offering unlimited choices. Similarly, Idea’s ‘Choice Recharge’ is a convenience recharge, which offers ease of using a single voucher for an umbrella of offerings. We believe that both Choice Number & Choice recharge will be well received and appreciated”

Idea’s new Choice Recharge offer ensures that customers don’t run from one outlet to the other if a recharge is not available, instead they can buy Choice Recharge which addresses all their needs.

The Choice Recharge and Choice Number are available at all retail outlets across the circle.

About IDEA Cellular Ltd.

IDEA Cellular is India’s third largest mobile operator, with over 123 million subscribers. With traffic in excess of 1.5 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More

information on Idea Cellular is available at and on the Aditya Birla Group at

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