Amway India Strengthens Kids Nutrition Portfolio; Launches Nutrilite DHA Yummies.


By K Ashwin Mobile: 09920183006 Email:

 Amway India, the country’s largest FMCG direct selling company, announced the launch of Nutrilite DHA Yummies. This product is developed to support the nutritional gap of omega-3 fatty acids and vitamin D in children of age 5 years and above.

Nutrilite DHA Yummies Soft Gel format is a great way for children to fulfill their key nutritional requirement in a more fun and enjoyable manner. These innovative chewable soft drops present a simpler way for the parents to maintain the necessary nutritional intake of their young ones. The DHA**(Docosahexaenoic Acid) is a type of Omega-3 fatty acids that are meant to support the normal brain function and other vital functions in children, while Vitamin D is required for the normal growth and development of bones besides facilitating immune system function in children. Nutrilite DHA Yummies is available in yummy tangy orange – citrus lemony flavor and are developed for children of age 5 years and above.

Announcing the launch Nutrilite DHA Yummies, Mr. Sundip Shah, Chief Marketing Officer, Amway India, said, “At INR 401 crores*, the kids’ vitamin and dietary supplement market is still at a nascent stage and promises strong growth potential. In line with our commitment of offering highest quality products, Nutrilite DHA Yummies is an addition to our existing range of supplements for kids.”

“Childhood is the time when one needs to build strong foundation for a healthy life. A child’s dietary habits and physical activity are strong determinants of his/her health. A balanced nutritional intake is very important for children in their developmental years. The gaps can be addressed through dietary supplements. However, our understanding about the market highlights that taste, and tablet intake is a big challenge for kids. Nutrilite DHA Yummies is presented in a kid friendly format with an appealing flavor. With this latest addition to the range, we aim to revolutionize the consumer experience and transform the category,” he added. As on 2018, the overall Omega 3 supplement market is growing at a CAGR of 12% over the last 5 years.

Commenting on the launch Mr. Ajay Khanna, Category Head, Nutrition & Wellness, Amway India, said, “Given that children are extremely picky eaters, and so, their diets may fall short of important nutrients such as omega-3 and vitamin D. Nutrilite DHA Yummies leverages Amway’s long-standing legacy of bringing the highest quality nutritional supplements. We are excited to introduce this in the market and further expand our product range. In order to maximize reach and engagement with consumers, we are planning a digital campaign targeted at the parents of the children of age 5 years & above. We will also be conducting regional events to further educate Amway direct sellers and the customers about the product. We are confident that Nutrilite DHA Yummies will receive an enthusiastic response from the market.”

Nutrilite DHA Yummies is sold exclusively by Amway Direct Sellers across India and can be easily ordered on the company’s website.

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[4] direct selling with presence in over 100 countries & territories.

Globally, Amway is 60 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1]. With the aim of increasing consumer outreach Amway has set up more than 62 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Last year, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.








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