Mithali Raj unveils exclusive Australian Diamonds collection by Senco Gold & Diamonds


By Vivek K. Mobile: 09920183006

L-R Suvankar Sen, ED, Senco Gold & Diamonds, Shaankar Sen, CMD, Senco Gold & Diamonds, Mithali Raj, Vikram Merchant, Director-Sales & Marketing, Rio Tinto Diamonds

Senco Gold & Diamonds, the largest jewellery retail chain from Eastern India today launched an exclusive Australian Diamonds collection in partnership with Rio Tinto. The Australian Diamonds collection is an exclusive range of bridal and fashion jewellery made with diamonds from Rio Tinto’s Argyle mine in Western Australia, and will be available at all Senco Gold & Diamonds stores across the country.

The collection was launched by Mithali Raj, captain of the Indian women’s cricket team and the official ambassador for Rio Tinto’s Australian Diamonds programme alongside Shaankar Sen, Chairman & Managing Director, Senco Gold & Diamonds; Suvankar Sen, Executive Director, Senco Gold & Diamonds and Vikram Merchant, Director – Sales & Marketing, Rio Tinto Diamonds at Senco Gold & Diamonds’ Moulali showroom in Kolkata.

Mithali Raj was also honoured with the Senco Gold & Diamonds’ Swarna Samman award at a star-studded event held in Kolkata on Friday 21st December, while Swapna Barman was conferred the Sonar Meye award. Swarna Samman is an annual award instituted by Senco Gold & Diamonds to recognise outstanding achievers in the fields of art, culture and sports.

In its eighth edition, Mithali Raj has been honoured for her excellence and contribution to women’s cricket in India. The award was presented by Shaankar Sen, Chairman and Managing Director, Senco Gold & Diamonds, in the presence of Sourav Ganguly, former captain of the Indian men’s cricket team, and Brand Ambassador for Senco Gold & Diamonds.

Speaking at the event Ms. Raj said, “I am delighted to be the recipient of Senco Gold & Diamonds Swarna Samman. When I first started playing cricket, there was no recognition of female players in India. I have had to strive for all that I achieved and I’m honoured to have represented my country and taken it to the pinnacle of world cricket.”

Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, “We are privileged to have Mithali Raj at our store, to launch this exclusive collection of Australian Diamonds and our partnership with Rio Tinto, one of the world’s leading diamond producers is an important milestone for us. We are also honoured to present the Swarna Samman award to her. Swarna Samman is our way of recognising exemplary individuals who have dedicated their lives to their chosen field and we wish to thank Mithali, an icon of Indian cricket for enriching our lives and being an inspiration to society. “

Central to Rio Tinto’s Australian Diamonds initiative is a leading-edge system to track Rio Tinto’s rough diamonds from its Argyle mine in Australia through to jewellery in India, thereby celebrating Rio Tinto’s diamond heritage and pedigree from a clean, traceable source of diamonds.

Vikram Merchant, director of Rio Tinto’s diamond sales and marketing activities in India said, “We are delighted to work with leading jewellery retailer Senco Gold & Diamonds and honoured that Mithali Raj is the official ambassador for Australian Diamonds, helping promote the popularity of diamonds in fashion and bridal jewellery, particularly for younger Indian consumers.”

Price Range: The Australian Diamond jewellery range starts from Rs. 9,000/- onwards, and the price changes depending on the size, weight of the metal, number and quality of diamonds.

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