Jaipur Menswear designer, Rohit Kamra launches his niche store at Colaba, Mumbai


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Designer Rohit Kamra along with Guneet Monga

Menswear fashion designer, Rohit Kamra has opened the doors to his flagship store in Mumbai. This new store marks a new phase in the label’s continued retail expansion following on the store opening this year in Pune. Continuing its commitment to explore classic tailoring & signature silhouettes that epitomises Indian royalty and glamour, Rohit hopes to bring a piece of Jaipur (his home ground) to the city of Mumbai.

Models at the launch of Designer Rohit Kamra store

Designer Samant Chauhan, Sunil Sethi and Designer Rohit Kamra for the launch

Since his fashion debut in 2007, Rohit has reinvented the look of classic silhouettes and has redefined the Jodhpuri bandhgalas and breeches. Hailing from Jaipur, his collections are an amalgamation of international trends, Victorian traditions and Indian royalty. His most recent showcase, titled ‘The Modern Maharaja’ was ceremonial and inspired by the Tudor Era.

Present at the wine and cheese evening were Aarti & Kailash Surendranath, Rahul Singh, Nisha Jamwal, Umesh Jivnani, Ash Chandler, Shweta Menon, Guneet Monga, Kavita Lakhani, Madhavi and Manoj Goenka, Rinaa Shah, Dimple Nahar and many others.

Now at his Mumbai store, Rohit Kamra offers a very interesting take on fusing the vintage look with modern fabrics and bespoke designs, showcasing the opulence of the royal dynasties. The store offers bespoke services with a range of shirts, half jackets, breeches, bandhgalas all with a touch of detailing that makes the garment stand out from the vast sea of uniformly dressed men.

Located a stone’s throw away from the Taj Mahal Palace Hotel, Colaba in a heritage building, this key retail location is fundamental to accelerate the strength of the brand & allow current & future customers further accessibility to experience clothing of a regal sensibility. Staying true to the ethos of its founder, Rohit’s effort has been made to move away from traditional luxury materials & to use more organic, sustainably sourced elements. The décor offers a mélange of easy luxury, the interiors have been done in reclaimed timber with an eclectic chandelier, a standout attraction of the new store. The cement tile flooring of the gone era remains, while the high wooden ceiling and brass chains and pipes retain the old-world Jaipur charm that feels refined yet welcoming.

True to his roots, says Rohit Kamra, “I have always created trends that bring out the essence of the pink city Jaipur and inject new creative energy into timeless classics. With the new niche studio, I really look forward to designing for the men of the city, many of who come to our store in Jaipur for bespoke fittings. The idea is to push the envelope on menswear and present coveted embroideries, sculpted cuts in silhouettes, the techniques of ombres, lehariya, marble print and much more in a very masculine way. Every man can get a piece of the Maharaja life! “

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