Tag Archive for whatsapp

WhatsApp launches Radio Ad Campaign to create awareness about misinformation

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

As a part of the on-going educational campaign by WhatsApp on user safety, WhatsApp has initiated a radio campaign to create awareness about misinformation circulated on the platform. Through this radio campaign, WhatsApp urges its users to be cognizant of the messages they receive and be mindful before forwarding.

The first phase of the educational campaign started on August 29 with radio ads across 46 Hindi speaking radio stations of AIR across 7 states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh. The second phase of the campaign starts on September 5 with radio ads across 83 radio stations of AIR across the states of Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu. These campaigns will run in eight regional languages i.e. Assamese, Bengali, Gujarati, Kannada, Marathi, Telugu, Oriya and Tamil and will run for a 15-day duration. The campaign has been designed in an easy to understand format to help user’s spot misinformation and further sensitize them about the challenges of fake news and addressing these as a society. Read more

WhatsApp condemns the spread of Fake news on the platform, takes series of initiatives to curb this

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

WhatsApp, the Facebook owned messaging application in India responded to the Indian government, in directive to take measures to check the spread of irresponsible and explosive messages on its platform which have led to unfortunate acts of violence and lynching in the country. In a letter dated July 3, 2018 to Ministry of Electronics and Information Technology (MEITY), it highlighted several measures that it will be implementing to prevent the misuse of platform in the country by introducing relevant features on the application.

“WhatsApp cares deeply about people’s safety and their ability to freely communicate. We don’t want our services used to spread harmful misinformation and believe this is a challenge that companies and societies should address. For example, we recently made a number of updates to our group chats and will be stepping up efforts to help people spot false news and hoaxes,” said a WhatsApp Spokesperson in a statement. Read more