By K Ashwin Mobile: 09920183006 Email:firstname.lastname@example.org
As a part of the on-going educational campaign by WhatsApp on user safety, WhatsApp has initiated a radio campaign to create awareness about misinformation circulated on the platform. Through this radio campaign, WhatsApp urges its users to be cognizant of the messages they receive and be mindful before forwarding.
The first phase of the educational campaign started on August 29 with radio ads across 46 Hindi speaking radio stations of AIR across 7 states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh. The second phase of the campaign starts on September 5 with radio ads across 83 radio stations of AIR across the states of Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu. These campaigns will run in eight regional languages i.e. Assamese, Bengali, Gujarati, Kannada, Marathi, Telugu, Oriya and Tamil and will run for a 15-day duration. The campaign has been designed in an easy to understand format to help user’s spot misinformation and further sensitize them about the challenges of fake news and addressing these as a society. Read more