Tag Archive for vivo

VIVO IPL 2018 ON STAR CREATES VIEWERSHIP HISTORY MOST WATCHED INAUGURAL WEEK FOR IPL EVER!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

The inaugural week of the VIVO IPL 2018, recorded a historic opening with 371 million viewers recorded on television & Hotstar. The television viewership stood at 288.4 million viewers (BARC 2+ U+R) and a platform reach of 82.4 million viewers on Hotstar. This is the highest ever inaugural week viewership recorded for IPL since its launch. Read more

VIVO IPL 2018 on Hotstar

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Vivo IPL is just days away and the anticipation is palpable. Fans have much to look forward to this year, as Hotstar raises the game on the viewing experience. With WatchN’Play, a game that puts the cricket expert in you to the test, and VR, to really bring the action up close, there’s lots that fans have never experienced before. Read on to know more. Read more

Hotstar launches Watch’NPlay game for Vivo IPL 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar, India’s leading premium streaming platform, has always sought to redefine and elevate the experience of watching cricket, driven by the passion and enthusiasm for the game that is felt by the entire nation. In a hat tip to this bond that we share with the game, this Vivo IPL, Hotstar brings to its fans, Watch’NPlay.

WatchN’Play is a skill-based game wherein a user gets to test his or her cricket knowledge and expertise along with millions of other users tuned into the match. The game takes the Indian cricket enthusiasts’ innate behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.

The game, set to redefine the bar for engagement on Hotstar this Vivo IPL, is the outcome of the brand’s insight that, whether fans realise it or not, they are intuitively always tapping into their knowledge of cricket and their favourite players to gauge the result of each ball. By shining a spotlight on what goes through a viewer’s mind at a deeper level, uncovered the idea that every sports fan would derive greater excitement and joy in actually participating in the game and testing their cricket acumen as the match progresses, as opposed to merely watching it. Read more

VIVO IPL 2018 Player Auction clocks 5X viewership

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

As VIVO IPL 2018 fever gathers momentum, the player auction for the season witnessed record viewership numbers on Hotstar, India’s largest premium streaming platform.  The highly anticipated event – a potent mix of famous team owners, and bids for the world’s best loved cricketers – registered record numbers on the platform with a 5X increase in viewership compared to the previous season. Read more