Tag Archive for Viviana mall

Visually Impaired to go Cashless


By Vivek K Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Viviana Mall is coming forward to support India’s initiatives towards a less cash-based economy. With the Government’s ongoing efforts to make India Digitally empowered, Viviana Mall and XRCVC has extended their support to assist visually impaired to go cash less. Read more

Viviana Mall becomes first mall to bag ICSC award, 5th time in a row


By Vivek K Mobile:00919920183006 Email:indianshowbusiness@gmail.com

Viviana Mall, leading preferred destination mall in Mumbai Metropolitan Region is setting higher benchmarks in the Indian retail real estate industry. With only four years of operations, the mall has garnered five consecutive awards at the ICSC Asia Pacific Shopping Center Awards for its varied campaigns and initiatives. Read more

“4DX at Cinepolis Viviana Mall Thane will change the way Indians experience cinema”: Mayank Shroff


By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Mayank Shroff of Cinepolis

The magic of movies unfolded in a novel way on Saturday, 13 December 2014, at the magnificent 14-screen international chain of cinemas – Cinepolis (the world’s fourth largest and India’s first international exhibitor) at the splendid Viviana Mall in Thane. Mayank Shroff, Manager (Programming and Film marketing) Cinepolis India played host to a select few for the movie screening of ‘The Hobbit – The Battle of the Five Armies’ in 4DX. This is a paradigm shift in cinematic experience where you feel that you are in the MOVIE! Yashraj Films has taken the lead by being a pioneer in getting “Kill Bill” released in 4DX format in the Middle East. Very soon Hindi films too – dance films such as ‘ABCD 2′ or children’s films such as ‘Chhotta Bheem’ or action films such as “Dhoom” sequels – could also be experienced in 4DX screen at Cinepolis Viviana Mall Thane here in India. Mayank Shroff spoke to indianshowbiz.com and here are the excerpts from the interview…

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Viviana Mall assigns its Digital Marketing Duties to White Rivers Digital


By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Viviana Mall assigns its Digital Marketing Duties to White Rivers Digital Having established themselves in the entertainment and lifestyle space, White Rivers Digital has signed on Viviana Mall, for managing its Digital Media Presence. Located in Thane,

Viviana also happens to be the premier property in the quaint Thane suburbs.

The digital strategy will focus on Viviana Mall as a one stop entertainment destination. Viviana Mall is one of the largest mall in India which is spread over an area of 1 Million sq ft, and boasts of a Multiplex(soon to start) with 14 screens, 19 large anchors & mini anchor including Hyper City and Shoppers Stop as its anchor tenants, and 250 brand outlets.

Talking about what opportunities and challenges handling a brand like Viviana Mall poses;co-founder Shrenik Gandhi,said”Viviana is one of the most active malls in Thane. There is always something new happening.on a daily basis. This coupled with endless offerings from the brands in the mall itself makes handling the brand a great digital opportunity. There is a lot to be communicated; this also means we have more scope for us as an agency to get the offline experience onto online platforms innovatively. ”

Mr. Ashwin Sheth, MD, Sheth Developers, from Viviana believes that this is a great time for the mall and that strengthening their online presence will take the brand a long way“We are pleased to announce our collaboration with White Rivers Digital as our Digital Marketing partner. With the growing trend and importance of digital communications, we hope to build a strong digital foundation with White Rivers Digital to enhance our engagement and brand experience with our customers.”

About White Rivers Digital

White Rivers Digital operates in verticals of eCommerce Consultancy, F&B, Fashion, Retail, Jewellery and B2B segments, and specialises in ROI driven innovative approach to digital,marketing and media promotions.


SIMBA Toys Inaugurated a New Store at Viviana mall, Thane


By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

Simba Toys India, one of the largest toy manufacturers adds another feather to its cap with the launch of its second store at Thane in Viviana mall. Spread over 450 sq ft, the new store is designed to showcase a range of safe and high quality products for kids of all age group.

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