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Samsung Mobile Phones Leads in TRA’S Most Attractive Brands’ List, Regains its 2015 Position

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s Most Attractive 1000 brands, based on TRA’s proprietary model of Brand Attractiveness. The study is an annual syndicated primary research conducted with 2500 consumer-influencers across 16 Indian cities. Leading the list, India’s Most Attractive Brand is Samsung, the Korean mobile phone manufacturer, which also inaugurated the world’s largest mobile phone factory in Noida earlier this year. TRA Research has been scientifically measuring Buying Propensity through its’ proprietary matrices of Brand Trust and Brand Attractiveness since 2010.

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TRA’s Brand Trust Report 2018: Samsung leads; Sony & LG follow – all retain pole positions in encore of 2017

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

TRA’s Brand Trust Report 2018 (BTR 2018), a syndicated research conducted amongst 2,488 consumer-influencers across 16 cities in India was released in the city today. Samsung leads the list second year in a row to become India’s Most Trusted Brand. Sony and LG follow to retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017. The fourth Most Trusted Brand is India’s leading multinational conglomerate, Tata, and is followed by the Cupertino based technology company, Apple, slipping a rank from last year. Read more