Tag Archive for study

New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference


By Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting. The findings revealed the huge chasm between what marketeers believe they need to do to reach consumers, and what consumers actually prefer.

The study analysed the marketing techniques used by Indian brands and the areas they could improve to optimise their Return on Marketing Investment (ROMI). The findings indicate that 74% of marketeers use marketing technologies to reach consumers via SMS while only 2% of consumers prefer to receive marketing updates through this channel.

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Made in India Supraflex stent clinically at par with Abbott’s Xience, finds TALENT Study


By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Supraflex, a cardiac drug eluting stent designed and manufactured in India has been confirmed to be at par with Abbott’s Xience through an investigators-driven study called ‘TALENT’. Dr Patrick Serruys a globally renowned cardiology researcher was the chair for the TALENT trial. The findings of the TALENT trial were presented at the ‘late breaking trial session’ at Transcatheter Cardiovascular Therapeutics 2018 (TCT), the largest global conference of cardiologist currently underway in San Diego, USA. This study was conducted in 7 countries - United Kingdom, Netherlands, Poland, Spain, Italy, Hungary and Bulgaria - across 23 renowned centres with a sample size of 1435 patients. Xience is regarded as global standard in safety and efficacy for drug eluting stents.

Over 5,00,000 stents are used in India every year. A cardiac stent is a device used to unblock clogged arteries. Drug eluting stents are coated with medicines that help lower recurrence chances of an artery narrowing after corrective surgery. Read more

58% Successful Gig Economy Professionals are Women: Flexiorg Study


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

The new phenomenon of Gig Economy has empowered and opened up a wealth of opportunity for students, workers & professionals in both male & female category. However as per a study conducted by FlexiOrg, a global platform for transparent staffing solution, it has been found that women have been majorly impacted with Gig Work Economy.

The study which surveyed, 2500 female gig workers in the India, explored the reasons why women have taken gig jobs, the income they make, which jobs are the most popular for women, and the drawbacks of gig work for women, among other issues.

Some 58% of female gig workers surveyed were between 18-35 years old, 30% were 35-50, and 12% were 51-65. Most were educated, with 88% of female gig workers reported that they had completed at least some college. And 70% said they were the primary caregivers for their family.

In study, it was found that almost One third, around 33%of female gig workers reported that they are managing their job and gig assignment as well, while 48% left their jobs continued their career as a gig worker as they get equal treatment, flexibility of work and good remuneration on the basis of assignment. Twenty-eight percent needed time to care for a family member. Wanting a career change was the reason cited by 23% of female gig workers and 14% turned to gig work after being laid off. However for female legal workers, that figure is 42%. Out of the total number of female gig workers, 32% said they took on the work because they wanted to leave more stressful jobs.

63 percent of female gig workers rely on gig work as their primary source of income. The study shows that 82% of female gig workers see their jobs as providing an opportunity for equal pay.

The core reason of joining Gig work was Flexible hours, No Commute, Variety of Projects to work and more personal time. Almost all female gig workers (90%) said they would recommend gig work to a female friend, 57% said they don’t want their children to take gig work, which highlights that these jobs are still far from ideal source of income. Read more

Stainless steel is the most cost effective, hygienic and viable metal for sugar industry, finds a study


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Abhyuday Jindal MD Jindal Stainless (Right) with Joint Secreatry (Sugar) Govt of India Mr SK Vashisht

Corrosion and rapid wear of equipments, that transform cane sugar to refined white sugar, are the two major problems that afflict the growth of sugar industry. A technical study supported by Jindal Stainless Ltd along with JP Mukherjee & Associates, a global sugar industry consultant has concluded stainless steel as the best material for use in sugar industry. This joint study was undertaken to identify issues and recommend the best material for sugar industry equipments. The study was released today at the annual convention of Sugar Technologists’ Association of India in Indore. Commenting on the release of study, Managing Director, Jindal Stainless, Mr Abhyuday Jindal said, “Corrosion, the biggest challenge in the sugar industry can be easily countered with stainless steel. This report reiterates the strengths of stainless steel as a low maintenance, corrosion free, easy to fabricate and hygienic metal along with longer life cycle. The study points that sugar industry will stand to benefit economically with stainless steel solutions as corrosion related losses will reduce drastically by almost 50%”. As per industry estimates, losses due to corrosion in sugar industry is as high as US $ 250 million annually in India. Read more

Study reflects growing popularity of Ready To Eat foods in Indian Metros


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Velocity MR, a leading market research and analysis company announced the results of their pan India study to understand the growing popularity of Heat-and-Eat / RTE (Ready to Eat) food products in India. The national study was conducted among a sample size of 2000 respondents and covered prominent Indian metros including Delhi, Kolkata, Mumbai, Hyderabad, Bangalore, Chennai, Ahmedabad and Pune.

The study covered multiple demographics and observed that RTE consumption was highest among the employed consumers and in the age group of 26-45. The study also observed that the RTE consumption is higher among the female respondents in these metros, as compared to the male respondents. Most respondents confirmed that they preferred consuming RTEs in the form of snacks and the preference for vegetarian RTE foods was higher that the non-vegetarian RTE’s. While most respondents claimed that they like to consume RTE as and when required, the average consumption rate of RTE’s was observed to be fortnightly. Brands like Maggi, Knorr, Amul, Chings and MTR topped the list of most preferred RTE brands.


Jasal Shah, Managing Director & CEO of Velocity MR, shared, “It is no surprise that the Ready-to-Eat market has been witnessing a steady growth in recent years. While consumers generally tend to prioritize healthy, home cooked meals over the convenience, counter food products; a large section of Indian consumers prefer Ready-to-Eat products, owing to their busy schedules and hectic lifestyle. Through our study, we have seen that the top 3 contributing factors to the growth of the RTE segment is time-saving (72%), good taste (62%) and convenient cooking (60%). These factors and the growing working women population, also justify the higher number of women respondents preferring RTE, when compared to their male counterparts. This can also be seen as one of the driving forces behind most of the “health-food” category players venturing into the Ready-to-eat segment.” Read more

Improvement in Transport Infrastructure Necessary for Reducing Trade Cost and Enhancing Regional Integration in Africa: Exim Bank’s Study


By Vivek K. Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

13th-CII EXIMBank

Export-Import Bank of India (Exim Bank)’s study entitled “Connecting Africa: Role of Transport Infrastructure” was released at the hands of Shri Suresh Prabhu, Hon’ble Minister of Commerce & Industry, Government of India, in the presence of H E Dr Saulos Klaus Chilima, Vice President, Republic of Malawi, H E Mr Edward Ssekandi, Vice President, Republic of Uganda, Hon Gen (Rtd) Dr. Constantino G.N.D. Chiwenga, Vice President, Republic of Zimbabwe, Mr. David Rasquinha, Managing Director, Export-Import Bank of India,  Ms. Shobana Kamineni, President, Confederation of Indian Industry (CII) and Mr. Chandrajit Banerjee, Director General, CII during the CII-EXIM BANK Conclave on India Africa Project Partnership held at New Delhi on March 25, 2018.

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90% Indians don’t sleep at the right time: Godrej Interio Study


By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

A recent study conducted by Godrej Interio reveals that sleeping post 10pm clinically declared as the ideal time to go to sleep triggers a change in the sleeping pattern that leads to sleep deprivation. This is irrespective of the number of hours of sleep. The study was conducted across 8,000 Indians living across the metros in India. Godrej Interio , India’s leading furniture brand in both home and institutional segments, launched the sleep@10 campaign last year that focuses on addressing the rising concern over sleep deprivation in India. Over 93% of Indians are sleep deprived!

The study is based on the insights sourced from Indians that have taken their sleep test on the sleep-o-meter hosted on the sleep@10 website. Over 1.5 lacs Indians have taken the sleep test. Mumbai is found to be the most sleep deprived city in India.  The survey also found that nine out of every ten respondents felt dull after they wake up. Around 64% of the respondents admitted that “screen time”, including television and phone, could be delaying their sleep time while 55% of the respondents said they slept after midnight while the ideal time would be around 10 pm. The study further revealed that the problem of not sleeping on time wasn’t only restricted to adults but kids as well wherein only 90% of respondents below 18 yearssleep after leading to sleep deprivation on a rampant rise among the next generation Read more

Delhi Study Group felicitated Women


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

In a programme organized at Constitution Club on the eve of International Women’s Day, Delhi Study Group presented memento of appreciation to several distinguished women personalities for their outstanding achievement in different fields and contribution towards women empowerment. Noted among them were Kiran Chopra, Sheila Dikshit, Advocate PinkiAnand, Lion Kusum Gupta, ShobhaVijender, RenuHussain, PreetiAgarwal and NeemaBhagat. Read more