By K Ashwin Mobile: 09920183006 Email:firstname.lastname@example.org
European footwear giant and India’s most preferred footwear brand, Bata, records a healthy profit before exceptional items and tax of INR 106 crore for its third quarter ended December 31, 2017, on the back of stronger product portfolio, continued focus on making its designs more fashionable and driving cost efficiencies in manufacturing and non-manufacturing areas.
The retail market showed a strong growth riding on the festive season which was supported by strong marketing efforts in both online and at store level. The festive season took off with women’s Fashion-Forward collection featuringManushi Chhillar, fbb Femina Ms India 2017 as the face of the collection comprising evening, party and work wear. In the sports segment, Bata introduced two new athleisure-inspired Power products – Glidesteam and Nwalk featuringAditi Arya, fbb Femina Ms India World 2015 sporting these ‘Walk with Comfort’ collections. Bata also brought back its iconic Ambassador collection and added fresh styles to its already successful European collection for the discerning urban male. In addition Bata undertook online marketing initiatives using digital influencers. The cumulative effect of these marketing initiatives and a change in product-mix enabled higher ASP with better margins and is getting reflected in the buoyant Q3 results. Read more