Tag Archive for stronger

Jio MAMI Mumbai Film Festival with Star’s Family Grows Stronger | Rana Daggubati joins MAMI Board of Trustees


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Jio MAMI Mumbai​ Film Festival ​with Star’s ​Family Grows Bigger and Stronger.

M​umbai​ Academy of Moving Image (MAMI) ropes in Superstar and Producer Rana Daggubati to be part of its illustrious Board of Trustees. Read more

Stronger Product Portfolio and New Campaigns Bring Cheer to Footwear Giant Bata


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

European footwear giant and India’s most preferred footwear brand, Bata, records a healthy profit before exceptional items and tax of INR 106 crore for its third quarter ended December 31, 2017, on the back of stronger product portfolio, continued focus on making its designs more fashionable and driving cost efficiencies in manufacturing and non-manufacturing areas.

The retail market showed a strong growth riding on the festive season which was supported by strong marketing efforts in both online and at store level.  The festive season took off with women’s Fashion-Forward collection featuringManushi Chhillar, fbb Femina Ms India 2017 as the face of the collection comprising evening, party and work wear. In the sports segment, Bata introduced two new athleisure-inspired Power products – Glidesteam and Nwalk featuringAditi Arya, fbb Femina Ms India World 2015 sporting these ‘Walk with Comfort’ collections. Bata also brought back its iconic Ambassador collection and added fresh styles to its already successful European collection for the discerning urban male. In addition Bata undertook online marketing initiatives using digital influencers. The cumulative effect of these marketing initiatives and a change in product-mix enabled higher ASP with better margins and is getting reflected in the buoyant Q3 results. Read more

PepsiCo India launches ‘Pepsi Atom’, a stronger, fizzier cola with a sharp hit


By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

This summer, get ready to be hit by more fizz, a stronger cola taste and the sharp hit of Pepsi Atom – the biggest beverage innovation from PepsiCo India. Pepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company’s iconic flagship brand, Pepsi. Created for the Indian market, in collaboration with PepsiCo’s global innovation team, it is a result of extensive flavour development and consumer testing in the country. The company has also roped in actor, Sushant Singh Rajput who took Bollywood by storm this year with his debut film, as Pepsi Atom’s brand ambassador.

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