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‘Little Singham Squad’ roars aloud; sensitizes importance of self-defense to more than 3.15 Lakh kids


By K Ashwin Mobile: 09920183006 Email: indianshowbusiness@gmail.com

Discovery Kids, India’s fastest growing channel in the kid’s genre, created a sensation through its school contact program ‘Little Singham Squad’. Supported by marquee advertisers such as Dabur Red Paste, Cipla, Unicharm and Dettol, the Little Singham Squad successfully sensitized the importance of self-defense to over 3.15 lakh students from more than 600 schools in 11 cities across India. The school contact program was executed in 11 cities including Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Nagpur, Nashik, Aurangabad, Jalandhar, Ludhiana and Amritsar.

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