Tag Archive for Social

Dr. Yogesh Dube, selected as the Best Individual Working for the causes of Persons with Disabilities, by the Ministry of Social Justice & Empowerment, Government of India

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Dr. Yogesh Dube received the prestigious National Award 2018 by the Hon'ble Vice President of India Mr. Venkaih Naidu as the best individual working for divyangjans.

Dr. Yogesh Dube, selected as the Best Individual Working for the causes of Persons with Disabilities, by the Ministry of Social Justice & Empowerment, Government of India, to be conferred the highest National Award for the Empowerment of Persons with Disabilities, 2018.

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Actor Saqib Saleem takes to his social media giving a glimpse of his on-screen avatar from ZEE5′s upcoming series Rangbaaz

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

EVELYN SHARMA TURNS INTO A SOCIAL ENTREPRENEUR FOR WOMEN INFLUENCERS

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

EVELYN SHARMA

The ‘Yaariyan’ actress Evelyn Sharma speaks about her views on the #metoo movement that has currently hit Bollywood’s shores, she speaks about how she is currently focusing on giving women in the entertainment industry a safe backing by turning into a social entrepreneur with her new venture, her very own image development company which caters to women influencers.

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Dia Mirza represents the country, voices strong opinion at the Social Good Summit in New York

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Dia Mirza

Actress, producer and ‘champion of nature’ Dia Mirza, who has become a global name owing to her work in the field of environment protection, has been invited to be one of the speakers at the Social Good Summit 2018 at New York on September 23 this year. In her personal and professional life, Dia has always highlighted the cause ‘Beat Plastic Pollution’ in every way and has used her voice to spread this message far and wide.

Brought up in a family where sustainability has been ingrained in every little act of theirs, Dia has been conditioned right from childhood to embrace an eco-friendly way of living. Dia said, “I think the beat pollution campaign comes to me as one of the most significant campaigns of our times and one of the most successful, because now more than ever before, people understand how useless single use plastics are – and how dangerous they are for the environment.” Read more

DR. JEAN DREZE UNDERSCORED THE IMPORTANCE OF SOCIAL DEVELOPMENT IN NATION BUILDING AT THE 5TH ‘DR. VERGHESE KURIEN MEMORIAL ORATION ON SUSTAINABLE DEVELOPMENT’ AT XLRI

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

XLRI- Xavier School of Management recently organized the 5th “Dr Verghese Kurien Memorial Oration on Sustainable Development”. This year, Dr Jean Dreze, eminent development activist & economist delivered the oration on the topic “Economic Growth and Social Development” on 22nd September at XLRI Campus in Jamshedpur.

 

The event was also graced by Fr. E Abraham, S. J. Director of XLRI and Dr. Ashis K. Pani, Dean (Academics), XLRI and Dr. Madhukar Shukla, Chairperson, Fr. Arrupe Center for Ecology & Sustainability, XLRI.

 

In his address, Dr. Jean Dreze said, “Over four decades I have observed that India needs many more people’s scientists and people’s technicians like Dr. Kurien who take interest in everyday technology and people’s basic needs and not just sophisticated technology like biometrics and artificial intelligence. The consequence of this disinterest and lack of innovation in everyday technology is a remarkable stagnation of everyday technologies and correspondingly the existence of whole range of occupations that may be described as stagnant occupations because they are more or less the same functionality that used to be for many decades. The entire rural sector, for example in Jharkhand, is lost in that kind of stagnant occupation despite having so much local resources for example mushrooms, honey, tendu, mahua, etc. To improve people’s livelihood and well-being, without causing the sort of environmental destruction that we are witnessing today we need many more Dr. Kuriens”. Read more

Brand Idea urges people for ‘Responsible Use of Social Media’ through the latest #MeriRealLife campaign

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Addressing the growing phenomenon of the need for validation on social media, Brand Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

 

The campaign has gone live today with the first two TVCs breaking on the live matches of Asia Cup Cricket Tournament.

 

There are over 400 million internet users in India and over 50% are active social media users. Rapid proliferation of 4G has enabled better internet speeds, resulting into Indians now spending almost 28 hours a week on mobile phones. This mammoth increase in consumption of 4G data has been fuelled largely by people sharing and consuming videos and photos on social media.

 

On an average, people spend anywhere between 2-4 hours/day on social media platforms. With such high engagement, social media is bound to have a huge impact on the lives of people. The new Brand Idea campaign is designed to propagate ‘Responsible Use of Social Media’ with the tagline ‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’. Read more

Brand Factory aces the meme game on social media

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Brand Factory, originally positioned as a ‘365 days on discount’ retail store, had its communication centered around various offers and brand promotions. Today it has evolved to ‘Best Brands. Smart Prices.’ and is perceived as a ‘smart place to shop for brands’. To drive this change, they needed a fresh communication approach. While ads like #DontGetFooled were launched in mainline media; on digital, communication was driven through meme marketing. Read more

Tabrez Noorani’s Love Sonia making waves on social media with #AgainstAllOdds

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

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This is me at 17 I had just started working with Balaji #Home as an intern . I was not able to go to college and my parents and family had decided I was a failure. The only thing I could get a job was in a call centre . Maybe they were right . A boy with no financial or most importantly emotional support who hasn’t even completed a year of college education . I was not even able to secure an interview at a channel for an entry level position cause I wasn’t educated enough . I really was lost but than I came to my Hogwarts #Againstallodds and met Her . Post which a college degree dint matter , I actually headed the same channel in years to come , Niv and Her helped me find myself. I actually don’t know what I wanted to do in my life , may be now also I keep looking but I am blessed that I do what I enjoy doing and keep evolving . We all our super heroes in our stories .. we are celebrating a 17 year old story and her courage in #lovesonia . Let our stories inspire others #Againstallodds . Now it’s you turn , I nominate @theanshumanmalhotra @ruchikaakapoor @harshita1210 @ravidubey2312 @varunsood12 @nushratbharucha @shawnmendes @nakuulmehta and My #Lostsouls please upload your 17 years old pic and tell your story #againstallodds and inspire others #lovesonia . Thankyou @mrunalofficial2016 for nominating me , we are all so proud of you .

A post shared by Vikas Gupta (@lostboyjourney) on

After winning accolades across International Film Festivals, Tabrez Noorani’s upcoming film Love Sonia is now creating waves on digital platforms as well! The star-cast of the film which also includes names like Richa Chadha, Mrunal Thakur, Riya Sisodiya and Sai Tamhankar took to Instagram to kick-start an intriguing social media campaign using the hashtag #AgainstAllOdds. These gorgeous actresses posted pictures of them from when they were teenagers, with a motivating message and in no time the idea created a stir all over!

Here’s what these celebrities from the television & film fraternity had to say: Read more

Dia Mirza To Speak At Social Good Summit 2018 In New York

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Dia Mirza

Actress, producer and ‘champion of nature’ Dia Mirza, has become a global name owing to her work in the field of environment protection, has been invited to be one of the speakers at the Social Good Summit 2018 at New York on September 23 this year.

For those who do not know this, the Summit is held annually during the United Nations General Assembly week and brings together a lively community of global citizens and progressive thought leaders around a common theme#2030NOW. A dynamic exploration of how the world should be by 2030, the Social Good Summit focuses on how one can unlock technology’s potential to make the world a better place. Read more

GAIL Wins ‘Silver Award’ at the Prestigious Best Social Media Brands SAMMIE Award 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

GAIL Wins SAMMIE Awards 2018

GAIL (India) Limited registered an emphatic win at the prestigious Best Social Media Brands SAMMIE Awards 2018, for their Hawa Badlo Campaign, in the category of ‘Best Use of Video Content’. The gala award ceremony was held at the Westin Mumbai Garden City, Goregaon in Mumbai on Tuesday, 31 July 2018. The SAMMIE Brands Awards & Summit commemorates the success of brands who have brought about pivotal growth and maturity in the Indian social media ecosystem.

Ms. Vandana Chanana, Executive Director (Corporate Communications and CSR), GAIL (India) limited, , added, “After being selected at the Jaipur International Film Festival and then three shortlists at Foxglove Awards 2018 earlier this year, the SAMMIES bring positive news for us and the team. This award is just another testimony to the innovative brainstorming that goes into every social campaign like Hawa Badlo that we design to educate and apprise the general public. We are pleased about winning the SAMMIE award for ‘Best Use of Video Content’ as this encourages us to bring out more impactful campaigns in future.” Read more