By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com
Seawoods Grand Central (SGC) Mall has been known for coming up with something unique during every festive season. This year, as a part of their Christmas celebrations starting December 14, SGC Mall joins hands with The LEGO® Group to build the longest LEGO® train in India. People across age-groups can come to the mall and help in building coaches for the longest LEGO® train. These coaches will be assembled to build the longest LEGO® train. With this unique feat, both the brands attempt to etch their names in the mind of the patrons.
Commenting on this mega launch, Mr. Atsushi Hasegawa, General Manager, Emerging Asia, The LEGO®® Group said, “We are delighted to launch this one of a kind event in India. This is our biggest event in India till date and we are confident that the event will enjoy success amongst our consumers from across age groups. Festivals have been an integral part of Indian culture and our efforts have always been focused on uplifting the festive spirit in unique ways through our varied range of products and activities. Over the course of this Christmas carnival spanning over 24 days, we are aiming to create the India’s longest LEGO® train with the help of LEGO® fans in India. Kids can build the train, run them, be part of speed run contest and create joyous memories at the photo booth. We are also bringing in an immersive opportunity where children can hop on to a larger than life static train setup and experience a panoramic view of the train running through the LEGO® landscape using VR glasses.”
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