Tag Archive for Research Problems

XLRI students tackle 6 Research Problems in Mela of 10,000


By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

What do the iPhone and Dettol have in common? You may scratch your head, but the answer is rather straightforward. Both these products know and understand their target audience inside out which has resulted in both becoming wildly popular items. In a world with shrinking attention spans and an ever-widening array of competitors and substitutes for every good and service, it is crucial for corporates to understand the nuances of consumer behaviour and capitalize on them to ensure the success of their offerings. Read more