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Consumer Trust falls sharply from 2016 to 2017; recuperates in 2018: TRA


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

TRA Research (formerly Trust Research Advisory), a brand Intelligence and data insights company, also the publishers of TRA’s Brand Trust Report, an annual syndicated research conducted among nearly 2500 consumer-influencers across 16 cities in India. A comparison of the Brand Trust Indices of the most trusted 100 brands of 2016, 2017 and 2018 of the report makes a significant observation. Between 2016 and 2017, the demonetization year, the consumer trust plummeted 19%. Equally noteworthy is that the consumer trust has recovered to early 2016 levels, having gained 15% on trust scores between 2017 to 2018 – bringing trust back to within a 1% of early 2016 Brand Trust Index (BTI) levels. TRA’s Brand Trust Report uses their proprietary matrix of 61 intangible trust attributes to understand consumer mindset and behavior. Read more