Tag Archive for purohit

APURVA PUROHIT WINS BUSINESS TODAY’S MOST POWERFUL WOMEN IN BUSINESS AWARD

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By Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com


Jagran Prakashan Ltd’s (JPL) President Ms. Apurva Purohit has been declared as one of the ‘Most Powerful Women in Business’ by Business Today magazine. The prestigious award was presented by Ms Arundhati Bhattacharya, Former Chairman, State Bank of India and Mr. Raj Chengappa, Group Editorial Director, India Today Group at a power-packed event held in Mumbai.

Ms. Apurva Purohit is credited with the successful listing of Music Broadcast Ltd. (Radio City) on the Indian bourses in 2017; the growth and turnaround of critical businesses under the Jagran umbrella. Radio City has won several awards over the years and has been ranked in ‘Great Place to Work’ Survey for 7 years. This year, Radio City became the #8 in the Top 10 list of Great Places to Work for in India amongst a list of 600 participating organizations across all industries in the country. Read more

Remarks by Apurva Purohit at Asia Media Summit 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

“Ever since Scherezade and the 1001 stories, we have understood the immense power stories can cast, to engage with our listeners, our audiences and our consumers. Whether it is a grandmother telling her grandson the story of Raja Harischandra and teaching him the value of honesty or a brand talking about its USP to position itself more firmly in the consumer’s mind or Star Wars creating a powerful and worldwide equity through its depiction of an alternate universe, stories have taught, transformed, invigorated and entertained all of us.

And we as storytellers and spin doctors have understood all too well that the more we immerse and draw our listeners into our stories the less likely they are to chop off our heads (or our TRPs) whether we are telling them the story through a sitcom, a film, a brand launch, an organization’s growth path or even an annual report!

As today’s topic invites us to introspect on whether story telling is at the centre stage of media success, I would like to put forward not the obvious answer which is naturally a resounding yes, but to suggest to all of you that story telling is indeed not only at the centre of all media success but at the very fulcrum of building anything that is sustainable and long lasting, not just with viewers and listeners but indeed with all stakeholders associated with building an organization, a project or even a country.

While story telling through TV, films, digital and radio is the business we are in, equally stories are a powerful way to engage with all our other stakeholders and constituents both internal or external. Read more

Rohit Purohit -A new Perspective to the digital World.

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

rohit purohit & hema malini

Born in Rajasthan completed schooling in college in Mumbai. With a Degree in BCA Mr. Purohit is keen on optimising digital presence of Brands/ Celebrities. He started off promoting DJs in the year 2010. Ever since there has been looking back for him, his trajectory in the Digital marketing arena has been commedable with the kind of associations & collaborations he has struck.  Read more