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GODREJ CONSUMER PRODUCTS LAUNCHES ‘PROTEKT MR. MAGIC’ THE FIRST – EVER POWDER TO LIQUID HANDWASH

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By Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

(R-L) Mr. Sunil Kataria, CEO - India & SAARC, Godrej Consumer Products Limited and Dr. Samir Dalwai, Founder - Director, New Horizons Child Development Centre and Research Foundation at the launch of Protekt Mr. Magic, first ever powder to liquid handwash

With a focus on creating innovative products that brings about a larger social change, Godrej Consumer Products Limited has unveiledProtekt Mr. Magic, the first-ever powder to liquid handwash priced at just Rs 15.

The handwash market in India is pegged at Rs.740 crore, with the category growing at 15%. The market estimate for handwashing soaps stands at Rs.8000 crore. However, the penetration of handwash is very low and restricted to the higher SEC’s which is around 20% in urban India. This means only about 2 crore households use a liquid handwash. Read more