Tag Archive for Prime Focus World

Prime Focus World and Double Negative announce next phase of expansion

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By Ashok Punatar Mob: 09820746494 Email: ashokpunatar@yahoo.com

Prime Focus World (PFW), the creative services division of Prime Focus Limited (BSE code: 532748), and Academy Award® winning VFX house Double Negative (Dneg) announce the next phase of the companies’ expansion plans – the building of a brand new, world-class VFX facility in Mumbai.

Located in Mumbai’s Film City, the centre of the Indian film industry, the new studio will be built to the same exacting standards as Dneg’s facilities in London, Vancouver and Singapore, with particular emphasis on providing the very best working environment for artists.

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Prime Focus World wins International 3D Society Award for Gravity

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By K Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Prime Focus World (PFW) has won the award in ‘Outstanding 2D to 3D Conversion in Theatrical Motion Picture’ category for its spectacular work on Gravity at the International 3D & Advanced Imaging Society’s Creative Arts Awards held in Los Angeles on 28 January 2014. Founder and CEO of Prime Focus World, Namit Malhotra received the award at a glittering function at the Warner Bros. Studios attended by the who’s who in Hollywood. Incidentally, Prime Focus World was the exclusive 3D conversion partner for hugely successful films like Wizard of Oz, World War Z, Star Wars: Episode I, II and III (The Phantom Menace, Attack of the Clones and Revenge of the Sith), Harry Potter and the Deathly Hallows: Part I and II, Transformers: Dark of the Moon, Narnia: The Voyage of the Dawn Treader and Avatar. PFW’s proprietary View-DTM technology is the industry’s most sought after 2D to stereo 3D conversion process renowned for its speed and quality of conversion.

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Prime Focus World brings alive zombies in World War Z

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By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

Fans of the new category of movies – the Z (for Zombie) movies -have a reason to cheer with the release of World War Z (WWZ). Prime Focus World (PFW), the world leader in media and entertainment industry services has brought its 3D conversion expertise to create a realistic portrayal of zombies on a mass scale. As the sole conversion facility for this $175 million 3D Hollywood project, PFW delivered 2076 converted shots, with its creative team working simultaneously from facilities in Mumbai and London.

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