Tag Archive for pramerica

DHFL Pramerica Life Insurance’s Behtar India campaign wins the award for Marketing Excellence in BFSI sector


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

DHFL Pramerica Life Insurance’s campaign, ‘Behtar India’ has been felicitated for Marketing Excellence in the BFSI sector presented by the Times Network and endorsed by CMO Asia. The award was presented by former dean of IIM (A), Prof. Indira Parikh. The award recognizes the progressive change towards building a sustainable India.

Receiving the award, Mr. Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance said, “We are delighted that the Behtar India campaign of DHFL Pramerica Life Insurance has been conferred with the award for Marketing Excellence in the BFSI sector. We have a social responsibility to fulfill and need to make a positive contribution to society. At DPLI we are committed towards creating innovative opportunities that provide a platform for the citizens to contribute in building a sustainable India. This award bears testimony to our passion, drive and commitment towards developing a better India.”

Behtar India from DHFL Pramerica is an award winning social innovation campaign where India comes together to bring a change. The campaign has managed to attract different segments of society to work together in the fields of health, hygiene and environment. Started in the year 2017, Behtar India seeks the participation of schools and students and has so far reached out to more than 11, 00,000 students from around 900 schools across 200+ cities. The biggest interschool competition for a cause, the campaign also engages corporates as well as Individuals for making meaningful contribution to society. Read more

DHFL Pramerica Life Insurance organises Blood Donation camp in association with Rotary Club


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

DHFL Pramerica Life Insurance (DPLI), one of the leading life insurance companies in India recently organized a blood donation camp in association with the Rotary Club blood bank in Gurugram. The camp was organised as a part of the CSR initiatives of DHFL Pramerica Life insurance Company.

The one day camp attracted 70 volunteers and approximately 60 units of blood were collected in the camp. A team of doctors, paramedics and volunteers were positioned strategically all over the venue to ensure a safe and hygienic camp. A pack of refreshment and a certificate of appreciation was given to all the successful donors by the club.

Speaking on the occasion, Mr. Anoop Pabby, MD & CEO, DPLI, said, “DPLI has been at the forefront to serve the community through social initiatives.  Blood donation is a noble cause and is considered as the highest contribution rendered towards humanity. We would like to express gratitude to the Rotary Club and appreciate the enthusiasm of our employees and all the blood donors in making this camp a great success.”

World Health Organization estimates that blood donation by 1% of a country’s population is generally sufficient to meet its basic requirements for safe blood. Currently, an estimated 9.5 million Indians donate blood, which is 2.5 to 3 million less than the required number. DPLI believes that organizing blood donation camps on a regular basis is the easiest way to save lives. Read more