By Vivek K. Mobile: 09920183006 Email: email@example.com
A report on the growing Audio OTT industry values, the Indian audio OTT market at USD 280 million, with revenues from the audio OTT industry contributing to 67% of the total recorded music revenue in India. Audio OTT includes delivery of digital music content over the internet to the consumer by independently hosted applications that procure content from music labels, publishers and other distributors. The report, based on a study by the Indian Music Industry (IMI) and Deloitte shows audio OTT poised to take off on the back of a digital music explosion in the country. Digital music revenues as a percentage of Indian music industry revenues have shown a steady growth from 51% in 2013 to 78% in 2017.
Speaking at the launch of the report, Mr. Blaise Fernandes, President and CEO, The Indian Music Industry (IMI) said, “India is a music loving society with Indian consumers spending 21.5 hours every week listening to music, against the global average of 17.8 hours. Helping to satisfy this love for music is the audio OTT industry which is at an inflection point today. The launch of various Indian audio OTT platforms like JioSavaan, Gaana, Hungama, Wynk and Vodafone-Idea, as well as International platforms like Apple Music, Amazon Music, Google Play and the impending arrival of Spotify offer immense potential for the growth of the Audio OTT industry not just restricted to India, but across borders as well.”