By K. Ashwin Mob: 00919920183006 E-mail: email@example.com
After celebrating the unorthodox and immensely popular face of modern cricket last year; Pepsi is all set to change the way the sport is viewed by millions of cricket crazy fans in India. Being one of the global sponsors of the ICC World Twenty20 2012 Sri Lanka, Pepsi with its latest campaign aims to celebrate the nation’s zeal for the sport and more so the format. The new commercial for the biggest Twenty20 cricket extravaganza brings Bollywood superstar, Ranbir Kapoor and skipper, Mahendra Singh Dhoni together on-screen for the very first time. The campaign revolves around the passionate spirit of the young Indian Twenty20 cricket fans who enjoy watching the exciting format with the same irrepressible & unorthodox fervour reflected in the cricketers’ game on-field. A cricket fan himself, Ranbir shows the cricketers, including Dhoni, Virat Kohli and Suresh Raina the ‘Na Tameez’ the irreverent & zany side of T20 fans.