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At the onset of fuel price hike, Radio City Delhi and Mumbai ke Jocks ‘#TelLeneGaye’

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Radio City, India’s leading radio network, decided to disrupt the regular programming of the station in reaction to the fuel price hike in Delhi and Mumbai cities. The ‘funhit mein jaari’ campaign, ‘Tel Lene Gaye’ is a disruptive, one day-long activity held on 11th September in Delhi. All the RJs of Radio City Delhi – RJ Ginnie, RJ Divya, RJ Yuvi, RJ Aadi RJ Manav – were off-air because ‘Radio City ke RJs Tel Lene Gaye’. Radio City Mumbai is also replicating this disruptive campaign with RJ Salil, RJ Archana, RJ Palak, RJ Harshit, RJ Pulkit and RJ Karan, on 12th September. The idea is to portray the frenzied way in which people rush to get fuel after the prices shoot up every now and then. Read more