Tag Archive for meme

Brand Factory aces the meme game on social media

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Brand Factory, originally positioned as a ‘365 days on discount’ retail store, had its communication centered around various offers and brand promotions. Today it has evolved to ‘Best Brands. Smart Prices.’ and is perceived as a ‘smart place to shop for brands’. To drive this change, they needed a fresh communication approach. While ads like #DontGetFooled were launched in mainline media; on digital, communication was driven through meme marketing. Read more