By Vivek K. Mobile: 09920183006 Email:firstname.lastname@example.org
Canara HSBC Oriental Bank of Commerce Life Insurance in partnership with Radio Mirchi today held its “meformycity” campaign at Highstreet Phoenix Mall, Lower Parel, Mumbai to spread awareness about the need for a more beautiful and cleaner city. After the successful launch in Delhi followed by Gurugram & Mohali, the initiative arrived at the financial capital of India, Mumbai. The initiative aims at encouraging people to enhance their city’s cleanliness and participate in the drive towards making their city beautiful while reflecting the great Indian spirit on its walls through graffiti art. The messaging for Mumbai was built around a theme ‘Promise Mumbai Karega’ for a cleaner and beautiful Mumbai. The event saw the reveal of the graffiti followed by a live concert by the famous bollywood singer KK.