Tag Archive for Media

Brand Idea urges people for ‘Responsible Use of Social Media’ through the latest #MeriRealLife campaign


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Addressing the growing phenomenon of the need for validation on social media, Brand Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.


The campaign has gone live today with the first two TVCs breaking on the live matches of Asia Cup Cricket Tournament.


There are over 400 million internet users in India and over 50% are active social media users. Rapid proliferation of 4G has enabled better internet speeds, resulting into Indians now spending almost 28 hours a week on mobile phones. This mammoth increase in consumption of 4G data has been fuelled largely by people sharing and consuming videos and photos on social media.


On an average, people spend anywhere between 2-4 hours/day on social media platforms. With such high engagement, social media is bound to have a huge impact on the lives of people. The new Brand Idea campaign is designed to propagate ‘Responsible Use of Social Media’ with the tagline ‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’. Read more

Brand Factory aces the meme game on social media


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Brand Factory, originally positioned as a ‘365 days on discount’ retail store, had its communication centered around various offers and brand promotions. Today it has evolved to ‘Best Brands. Smart Prices.’ and is perceived as a ‘smart place to shop for brands’. To drive this change, they needed a fresh communication approach. While ads like #DontGetFooled were launched in mainline media; on digital, communication was driven through meme marketing. Read more

India’s GoQuest Media Ventures (GQMV) collaborates with German production house Fandango Film TV to launch Nordic show ‘My Dance Crew’ for German audiences


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

8 prominent celebrities, the best professional dance crews and a lot of excitement-German audiences are set for some high-octane dancing action as GoQuest Media Ventures recently associated with German independent production house Fandango Film TV Internet Produktions to acquire the rights to popular Nordic dance-format based show ‘My Dance Crew (8 x 45’).’ The deal sees Fandango acquire the show for Germany and other German speaking territories of Belgium, Austria, Switzerland, Luxembourg and Liechtenstein.

Through the latest partnership, German audiences will be able to enjoy a show packed with excitement, talent and interesting dynamics as their favourite celebrities fight it out against each other on the dance floor with their chosen professional crew!”

My Dance Crew, which aired on Norway’s largest commercial broadcaster TV 2, is an exciting format that gives eight of the country’s leading celebrities a chance to join their own dance crew. The professional dance crew will be essential in orchestrating each remarkable performance and be responsible for transforming the celebrities into full-fledged dance crew members. Over the course of eight weeks they will compete to perform the best possible dance routine LIVE in the studio every week. Read more

Ultra Media & Entertainment Group participates in ‘Gwangju Ace Fair 2018’ with exclusive titles & new offerings across various genres from 13th to 16th September 2018 at South Korea


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Along with its existing exhaustive slate of more than 1500 titles comprising of Indian & International films, television & animation content. Ultra will be participating with new exclusive titles in various genres, Some of the other highlights are as below :

  • Children and Animation films : Apart from 85 films from “Children Films Society of India (CFSI)” Ultra is also offering vivid collection of  Animation movies as well as TV series with the likes of ‘Akbar Birbal, Bal Ganesh, Chota Birbal’ etc.
  • Short format for Digital platform :  This new engaging concept includes movies with various intriguing clips and videos which cut down the long run time of a  movie and deliver the same story in just 20 mins. A series of unique cookery videos that feature healthy, delicious and easy to cook multi-cuisine recipes from worldwide will also be offered from Ultra’s basket. The recipes shown in this are quick to make and are a blend of innovative and novel techniques that are easy to follow and can be tried by anyone in the confines of their kitchen.
  • Kids Educational Content : For the kids section Ultra is offering variant Docudrama’s and even fun loving Rhymes and Poetries.
Ultra Media & Entertainment Private Ltd (Est. 1982) is a professionally managed Entertainment Conglomerate from India providing end to end solutions for the Television & Film Industry globally. The company pioneers in Content Acquisition & Distribution of various media rights  It also has a fully integrated, multi-faceted studio engaged in various aspects of entertainment, including full-scale television & film production and distribution and post production services like 3D Conversion, VFX, DI, Editing, Dubbing & Sound designing. It is also engaged into Film preservation and thus provides Restoration, Scanning, Up-scaling & Colorization services. They provide a plethora of services to discerning television content & film makers worldwide. Read more

Tabrez Noorani’s Love Sonia making waves on social media with #AgainstAllOdds


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

View this post on Instagram

This is me at 17 I had just started working with Balaji #Home as an intern . I was not able to go to college and my parents and family had decided I was a failure. The only thing I could get a job was in a call centre . Maybe they were right . A boy with no financial or most importantly emotional support who hasn’t even completed a year of college education . I was not even able to secure an interview at a channel for an entry level position cause I wasn’t educated enough . I really was lost but than I came to my Hogwarts #Againstallodds and met Her . Post which a college degree dint matter , I actually headed the same channel in years to come , Niv and Her helped me find myself. I actually don’t know what I wanted to do in my life , may be now also I keep looking but I am blessed that I do what I enjoy doing and keep evolving . We all our super heroes in our stories .. we are celebrating a 17 year old story and her courage in #lovesonia . Let our stories inspire others #Againstallodds . Now it’s you turn , I nominate @theanshumanmalhotra @ruchikaakapoor @harshita1210 @ravidubey2312 @varunsood12 @nushratbharucha @shawnmendes @nakuulmehta and My #Lostsouls please upload your 17 years old pic and tell your story #againstallodds and inspire others #lovesonia . Thankyou @mrunalofficial2016 for nominating me , we are all so proud of you .

A post shared by Vikas Gupta (@lostboyjourney) on

After winning accolades across International Film Festivals, Tabrez Noorani’s upcoming film Love Sonia is now creating waves on digital platforms as well! The star-cast of the film which also includes names like Richa Chadha, Mrunal Thakur, Riya Sisodiya and Sai Tamhankar took to Instagram to kick-start an intriguing social media campaign using the hashtag #AgainstAllOdds. These gorgeous actresses posted pictures of them from when they were teenagers, with a motivating message and in no time the idea created a stir all over!

Here’s what these celebrities from the television & film fraternity had to say: Read more



By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Ranjit Thakur (Founder & President of Krian Media) addressing the conference

Ranjit Thakur, the man who pioneered the 2K Digital Cinema Deployment concept in India is back again, though this time with a more meaningful, DCI Compliant Digital Cinema Deployment Plan that will change the course of how movies are released in India. The country has about 12,500 operational screens as on date out of which as many as 8,000 odds are using Non- DCI platform on which Hollywood does not play its films. The current framework of the entire system of digital cinema in India does not exactly benefit the exhibitors or the producers at large.


Krian Media through its new plan aims to eradicate the compete use of the Non-DCI platform in India getting it upto global DCI standards followed around the world thereby hugely increasing the footprint for the release of Hollywood films in India. Read more

Leaderspeak Media Summit in Chennai held on 10th August


By Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

The inaugural edition of LeaderSpeak, a thought leadership forum for marketing, advertising and media by TVNews4u.com, was hosted in Chennai on 10 August.

In the first six months of 2018, the four South markets saw over 15,000 new advertisers in print, 1200 on television and over a 1000 on radio, revealed LV Krishnan, CEO, TAM Media Research, in his address to delegates at the inaugural thought leadership forum on marketing, media and advertising curated by TVNews4u.com on 10th August.

“There is an opportunity for growth in hyper-local and local advertising media. There is also opportunity in local brands giving national brands a run for their money. National brands are likely to spend higher budgets in South markets just to face off competition,” he added. Read more

RYN Media proudly presents its first print magazine “TRAVELHOLIC”


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

(L-R) BiggBoss Winner Mr. Prince Narula, BJP National Spokesperson Mr. Sudesh Verma, AAP MLA Mr. Nitin Tyagi & Chief Editor and Publisher Travelholic Magazine Mr. Nishant Khera

 RYN Media proudly presents its first print magazine ‘TRAVELHOLIC’. The launch was held at The Lalit, Barakhamba Road, New Delhi in the presence of Mr. Sudesh Verma, National Spokesperson BJP.

The evening was graced by some of the reputed names like AAP MLA Mr. Nitin Tyagi and also from the entertainment industry like BiggBoss Winner Mr. Prince Narula, Splitsvilla contestant Ms. Arushi Handa, Entreprenuer Ms.Sonal Jindal, Mr. Ajay Sharma & Mr. Gaurav Grover, Mr. Anuraj Antil with Ms. Rashu Rathi, Mr. Arvind Munjaal & Hair and Makeup Expert Ms. Aashmeen Munjaal to name a few. Read more

Mr. Vynsley Fernandes appointed as CEO of IndusInd Media & Communications Limited (IMCL) a Hinduja group company; as well as changes in Senior Management & Board of Directors of the same


By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

The Board of Directors of HVL on August 13, 2018 have noted that Board of Directors  of IndusInd Media & Communications Limited (“IMCL”), a subsidiary of HVL has:


a)      Appointed Mr. Vynsley Fernandes as Chief Executive Officer of IMCL w.e.f August 01, 2018;

b)     Appointed Mr. Amar Chintopanth, Chief Financial Officer of IMCL, as Executive Director on the Board of Directors of IMCL w.e.f. August 01, 2018;

c)      Accepted the resignation of Mr. Ashok Mansukhani as Managing Director of IMCL w.e.f August 01, 2018; and

d)     Elevated Mr. Ashok Mansukhani as Non-Executive Vice Chairman of IMCL w.e.f. August 01, 2018.


Mr. Vynsley Fernandes is a veteran media executive with over 25 years of experience in delivering and managing assignments globally including DTH & HITS platforms, digital cable networks, and news & entertainment channels.


Mr. Fernandes was the Executive Director at Castle Media Private Limited, a leading technology, Media & Entertainment consulting-to-delivery firm which he co-founded in 2010. At Castle Media, Mr. Fernandes led the consulting practice, focusing on pay television platforms across the SAARC, the Middle East and Africa. Prior to Castle Media, Mr. Fernandes had managed high profile assignments globally – for leading blue-chip media organizations including 21st Century Fox (then News Corporation) and TATA SKY. As Principal Consultant at TATA SKY, Mr. Fernandes was part of the core team responsible for rolling out the premier DTH service across India whilst at STAR News (now ABP News Network) – he was one of the persons responsible for setting up and managing the operations of the network. He also spent a decade at STAR India managing key technology and operations portfolios. Prior to STAR, Mr. Fernandes worked in various content and production roles at leading television stations and production houses.


With an academic background in Mass Communications and Media, Mr. Fernandes is considered a thought leader in the Media & Entertainment space and represents the industry at various forums globally. Read more

GAIL Wins ‘Silver Award’ at the Prestigious Best Social Media Brands SAMMIE Award 2018


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

GAIL Wins SAMMIE Awards 2018

GAIL (India) Limited registered an emphatic win at the prestigious Best Social Media Brands SAMMIE Awards 2018, for their Hawa Badlo Campaign, in the category of ‘Best Use of Video Content’. The gala award ceremony was held at the Westin Mumbai Garden City, Goregaon in Mumbai on Tuesday, 31 July 2018. The SAMMIE Brands Awards & Summit commemorates the success of brands who have brought about pivotal growth and maturity in the Indian social media ecosystem.

Ms. Vandana Chanana, Executive Director (Corporate Communications and CSR), GAIL (India) limited, , added, “After being selected at the Jaipur International Film Festival and then three shortlists at Foxglove Awards 2018 earlier this year, the SAMMIES bring positive news for us and the team. This award is just another testimony to the innovative brainstorming that goes into every social campaign like Hawa Badlo that we design to educate and apprise the general public. We are pleased about winning the SAMMIE award for ‘Best Use of Video Content’ as this encourages us to bring out more impactful campaigns in future.” Read more