Tag Archive for marketing

A Grand Finale To The World Marketing Summit India 2018 and Kotler Awards of Excellence

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

World Marketing Summit India 2018 and Kotler Awards of Excellence – Kotler Impact’s flagship summit was on the theme Industry 4.0 – Transformative Marketing, Disruptive Innovation, and Blockchain in Interconnected World.

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Gokulam Grand Hotel and Spa Bangalore appoints Prashanth Rajagopal as Director of Business Development and Marketing

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Gokulam Grand Hotel and Spa Bangalore is pleased to announce the appointment of Prashanth Rajagopal as Director of Business Development and Marketing. Prashanth comes with over two decades of experience in sales and marketing delivering long-term sustained success, he will be responsible for Gokulam Grand’s strategic growth by delivering an exceptional experience to corporates and loyal customers alike.

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GODADDY LAUNCHES NEW MARKETING CAMPAIGN “BIJNESS BHAI” IN INDIA

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

GoDaddy Inc. (NYSE: GDDY), world’s largest cloud platform dedicated to small and independent ventures, today launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. The aim is to help people understand the ease and affordability of building a website with the robust ecosystem that GoDaddy offers, to manage and grow their businesses.

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New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

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By Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting. The findings revealed the huge chasm between what marketeers believe they need to do to reach consumers, and what consumers actually prefer.

The study analysed the marketing techniques used by Indian brands and the areas they could improve to optimise their Return on Marketing Investment (ROMI). The findings indicate that 74% of marketeers use marketing technologies to reach consumers via SMS while only 2% of consumers prefer to receive marketing updates through this channel.

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iProspect India’s Rubeena Singh is ‘Marketing Leader of the Year’

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Rubeena Singh recieving the award

iProspect India, the digital performance agency from Dentsu Aegis Network, has swept the 2018 edition of the Asian Customer Engagement Forum’s (ACEF) Awards.  Read more

FableSquare bags the Digital Marketing mandate for Inflow Technologies

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

FableSquare, a full- service marketing agency from Bangalore bags the mandate for providing Digital marketing services to Inflow Technologies. The mandate includes social media strategy, content marketing, and Search Engine Optimisation.  For FableSquare this is a milestone achievement as they get to work with a large distributor like Inflow Technologies and showcase their expertise in the field of Digital Marketing.

Based in Bangalore, Inflow distributes IT and security products through a network of 1,400+ channel partners in India and South Asia.

Inflow has 13 years of expertise in being a value-added distributor for cybersecurity, networking, infrastructure and application software, storage management, electronic security products, and related products is looking forward to work with FableSquare as their digital marketing partner. Read more

Everymedia Technologies becomes the first Digital Marketing Agency to attain ISO and CMMi Level 3 Certifications simultaneously

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Everymedia Technologies Pvt. Ltd. – India’s leading unified digital marketing and communications agency attains ISO 9001:2015 and CMMi – DEV V.1. 3, Maturity Level 3 Certifications simultaneously. While ISO certification guarantees quality standards adhering to international protocols in terms of products and services provided by businesses, CMMi certification is a process level program that defines important elements required to deliver great services and wraps it in a comprehensive model.

Founded by Mr. Gautam B. Thakker, Everymedia Technologies Pvt. Ltd., has three distinct divisions that handle Media, Brands and Government practice, etc. Everymedia Technologies that has been providing quality standard services to clienteles for 9 years now, becomes the first digital marketing agency to achieve the ISO 9001:2015 and CMMi – DEV V.1. 3, Maturity Level 3 Certifications simultaneously.

Speaking of this achievement, Mr. Parag M Bhansali, Chief Technology Officer, Everymedia Technologies Pvt. Ltd. said, “We adhere to international standards and protocols to provide quality services to clients here at Everymedia. We have the best of systems, technologies and tools that cater to media, brands and government practices and ensure best and innovative outcomes for our clients.” Read more

DHFL Pramerica Life Insurance’s Behtar India campaign wins the award for Marketing Excellence in BFSI sector

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

DHFL Pramerica Life Insurance’s campaign, ‘Behtar India’ has been felicitated for Marketing Excellence in the BFSI sector presented by the Times Network and endorsed by CMO Asia. The award was presented by former dean of IIM (A), Prof. Indira Parikh. The award recognizes the progressive change towards building a sustainable India.

Receiving the award, Mr. Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance said, “We are delighted that the Behtar India campaign of DHFL Pramerica Life Insurance has been conferred with the award for Marketing Excellence in the BFSI sector. We have a social responsibility to fulfill and need to make a positive contribution to society. At DPLI we are committed towards creating innovative opportunities that provide a platform for the citizens to contribute in building a sustainable India. This award bears testimony to our passion, drive and commitment towards developing a better India.”

Behtar India from DHFL Pramerica is an award winning social innovation campaign where India comes together to bring a change. The campaign has managed to attract different segments of society to work together in the fields of health, hygiene and environment. Started in the year 2017, Behtar India seeks the participation of schools and students and has so far reached out to more than 11, 00,000 students from around 900 schools across 200+ cities. The biggest interschool competition for a cause, the campaign also engages corporates as well as Individuals for making meaningful contribution to society. Read more

Rishika Lulla Singh, CEO, Eros Digital bags the award for ‘Women leadership in Industry’ at the Times National Awards for Marketing Excellence

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

At the recently concluded ‘Times National Awards for Marketing Excellence’, Rishika Lulla Singh, CEO of Eros Digital won the award for ‘Women Leadership in Industry’. Under her leadership, Eros Now, Eros International’s on-demand South Asian entertainment video service has tripled in growth and close to 25% of Eros’ overall revenues now comes from the digital platform.

Currently in its 4th edition, ‘Times National Awards for Marketing Excellence’ is a platform which aims to reward the best in the industry and enhance reputations. It offers top marketing professionals, agencies and consultants an intimate environment for recognizing and rewarding excellence.

Along with receiving this coveted title, the premiere video OTT platform also won an award for last year’s most entertaining movie – Munna Michael in the digital advertising award category. The movie won the award for Best Social Media Marketing Campaign. Read more

Role of AI in transforming marketing industry

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Ms. Neha Kulwal, CEO, Admitad India

In an industry known for its love of buzzwords and hype, artificial intelligence (AI) has become marketing’s new ‘big data’.Most digital marketers see chatbots as a way to provide personalized customer service at scale – which is tangentially related to marketing, but not directly a marketing function. However, chatbots can also help guide users through a customer journey to a sale. Read more