Tag Archive for marketing

Everymedia Technologies becomes the first Digital Marketing Agency to attain ISO and CMMi Level 3 Certifications simultaneously

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Everymedia Technologies Pvt. Ltd. – India’s leading unified digital marketing and communications agency attains ISO 9001:2015 and CMMi – DEV V.1. 3, Maturity Level 3 Certifications simultaneously. While ISO certification guarantees quality standards adhering to international protocols in terms of products and services provided by businesses, CMMi certification is a process level program that defines important elements required to deliver great services and wraps it in a comprehensive model.

Founded by Mr. Gautam B. Thakker, Everymedia Technologies Pvt. Ltd., has three distinct divisions that handle Media, Brands and Government practice, etc. Everymedia Technologies that has been providing quality standard services to clienteles for 9 years now, becomes the first digital marketing agency to achieve the ISO 9001:2015 and CMMi – DEV V.1. 3, Maturity Level 3 Certifications simultaneously.

Speaking of this achievement, Mr. Parag M Bhansali, Chief Technology Officer, Everymedia Technologies Pvt. Ltd. said, “We adhere to international standards and protocols to provide quality services to clients here at Everymedia. We have the best of systems, technologies and tools that cater to media, brands and government practices and ensure best and innovative outcomes for our clients.” Read more

DHFL Pramerica Life Insurance’s Behtar India campaign wins the award for Marketing Excellence in BFSI sector

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

DHFL Pramerica Life Insurance’s campaign, ‘Behtar India’ has been felicitated for Marketing Excellence in the BFSI sector presented by the Times Network and endorsed by CMO Asia. The award was presented by former dean of IIM (A), Prof. Indira Parikh. The award recognizes the progressive change towards building a sustainable India.

Receiving the award, Mr. Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance said, “We are delighted that the Behtar India campaign of DHFL Pramerica Life Insurance has been conferred with the award for Marketing Excellence in the BFSI sector. We have a social responsibility to fulfill and need to make a positive contribution to society. At DPLI we are committed towards creating innovative opportunities that provide a platform for the citizens to contribute in building a sustainable India. This award bears testimony to our passion, drive and commitment towards developing a better India.”

Behtar India from DHFL Pramerica is an award winning social innovation campaign where India comes together to bring a change. The campaign has managed to attract different segments of society to work together in the fields of health, hygiene and environment. Started in the year 2017, Behtar India seeks the participation of schools and students and has so far reached out to more than 11, 00,000 students from around 900 schools across 200+ cities. The biggest interschool competition for a cause, the campaign also engages corporates as well as Individuals for making meaningful contribution to society. Read more

Rishika Lulla Singh, CEO, Eros Digital bags the award for ‘Women leadership in Industry’ at the Times National Awards for Marketing Excellence

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

At the recently concluded ‘Times National Awards for Marketing Excellence’, Rishika Lulla Singh, CEO of Eros Digital won the award for ‘Women Leadership in Industry’. Under her leadership, Eros Now, Eros International’s on-demand South Asian entertainment video service has tripled in growth and close to 25% of Eros’ overall revenues now comes from the digital platform.

Currently in its 4th edition, ‘Times National Awards for Marketing Excellence’ is a platform which aims to reward the best in the industry and enhance reputations. It offers top marketing professionals, agencies and consultants an intimate environment for recognizing and rewarding excellence.

Along with receiving this coveted title, the premiere video OTT platform also won an award for last year’s most entertaining movie – Munna Michael in the digital advertising award category. The movie won the award for Best Social Media Marketing Campaign. Read more

Role of AI in transforming marketing industry

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Ms. Neha Kulwal, CEO, Admitad India

In an industry known for its love of buzzwords and hype, artificial intelligence (AI) has become marketing’s new ‘big data’.Most digital marketers see chatbots as a way to provide personalized customer service at scale – which is tangentially related to marketing, but not directly a marketing function. However, chatbots can also help guide users through a customer journey to a sale. Read more

Mr. Raja Mukherjee joins Sowparnika Projects and Infrastructure Pvt. Ltd. as New Chief Marketing Officer

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Raja Mukherjee, Chief Marketing Officer, Sowparnika Projects and Infrastructure Pvt Ltd

Sowparnika Projects and Infrastructure Pvt. Ltd., one of the leading property developer of South India, has appointed Mr. Raja Mukherjee as its new Chief Marketing Officer. Read more

Malishka Mendonsa, one of IMPACT magazine’s 50 Most Influential Women in Media, Marketing and Advertising 2018!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Malishka Mendonsa has always presented the woes of Mumbai in an entertaining manner with her quirky delivery over radio and the content she brings to the fore. Known as Mumbai Ki Rani, Malishka created a wild sensation across the country  with her extremely popular pothole song last year. For all her contribution to the radio, entertainment and media industry, the livewire has received the honour of a mention in IMPACT magazine’s 50 Most Influential Women in Media, Marketing and Advertising 2018, ranking seventh on the list.
Interestingly, Malishka, who debuted alongside Vidya Balan in Tumhari Sulu, was introduced on to the stage by a foreward written by the award-winning actress.
In her foreward, Vidya mentioned, “Malishka is authentic! I guess that’s what makes her a success at whatever she attempts. Hers is a story that is constantly evolving and therefore inspiring. More power to you my lady!”
Says Malishka, “This year has been about breaking out of the box, challenging perceptions about exploring every bit of talent whether it is film, TV or digital. At the same time it has been hugely gratifying to have the public’s undying support for whenever I’ve been their voice. I hope my journey inspires many other women to go beyond being typecast in their respective  roles. I am grateful for all the love and opportunities that have come my way.”
Amassing over five lakh followers in just the last year, Malishka is one of the most influential women on Twitter with a total follower count of 1.27 million.  Read more

Ducati appoints Siddhartha Varma as Director of Marketing for India

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

(L-R) Siddhartha Varma, Director - Marketing with Sergi Canovas, Managing Director, Ducati India

Ducati India today appointed Siddhartha Varma as the Director of Marketing for its operations in the country. Siddhartha will spearhead Ducati’s marketing initiatives in India and lead the company’s growth and expansion strategy in the market. In his role, Siddhartha is responsible for consumer marketing initiatives that include all ATL and BTL activities for the brand. Read more

Infosys Recognized as a Leader in Digital Marketing Services by NelsonHall

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Infosys (NYSE: INFY), a global leader in consulting, technology and next-generation services today announced that it has been positioned as a Leader in the 2017 NelsonHall NEAT vendor evaluation for Digital Marketing Services. Infosys has been acknowledged for its prowess in delivering immediate client benefits and ability to meet timely client requirements.

 

The NelsonHall Vendor Evaluation & Assessment Tool (NEAT) analyzed the performance of 11 vendors offering digital marketing services and their ability to anticipate future client requirements. Infosys has been ranked as a Leader for its next generation digital transformation services. Read more

The Marketing Strategy of Padman broke a lot of taboos and myths, just like the film!!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Marketing & promoting a film in today’s times have become equally important as shooting for it.

Akshay Kumar has been on a Taboo Breaking spree since a while, be it his choice of films, variety of genres, working with debut directors and co actors etc. What he is doing different with Padman is breaking the taboo of Film Marketing. Read more

iProspect India bags 4 metals at the Global Digital Marketing Awards

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

iProspect India, the digital agency from Dentsu Aegis Network bagged 4 awards at the Global Digital Marketing Awards by the World Digital Marketing Congress. The awards ceremony took place at Taj Lands End, Mumbai in on 13th February evening. Read more