Tag Archive for lego

The LEGO® Group brings the much extolled ‘THE LEGO® MOVIE 2™’ this February!

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By Vivek K. Mobile: 09920183006 Email: indianshowbusiness@gmail.com

Get ready to experience the exhilarating adventures of Emmet Brickowski and his friends in THE LEGO® MOVIE 2™, releasing worldwide on February 08, 2019 in association with the Warner Animation Group. A direct sequel to The Lego Movie (2014), the movie is the fourth in the franchise (which also includes The Lego Batman Movie and The Lego Ninjago Movie, released in 2017). Inspired by the film, The LEGO® Group is delighted to bring to India, an array of engagement activities and its latest movie themed product range, taking LEGO® lovers across age groups on an epic building journey!

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LEGO® unveils their grandest event ‘train style Christmas’ at Seawoods Grand Central Mall in India this December

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

(L-R) Rohan Mathur, Head-Marketing, Emerging Asia, The LEGO® Group; Nilesh Singh, Centre Head, Seawoods Grand Central Mall; Nishank Joshi, Chief Marketing Officer, Nexus Malls

As the countdown to Christmas and New Year season begins, iconic toy brand LEGO® in association with Nexus Malls announces the unveiling of India’s grandest LEGO® Christmas Carnival at Seawoods Grand Central Mall, Navi Mumbai today. Standing tall as the brand’s biggest event in India, this 25 day extravaganza will witness an array of unique building and engagement activities involving parents and children across age groups. Inspired by India’s deep rooted social and cultural connect to trains, this unique train style Christmas reinstates the brand’s commitment towards evoking creativity, establishing cultural connect and encouraging parent-child bonding. What makes this LEGO® event ‘one of its kind’ is the building activity of the tallest Christmas tree as well as the longest LEGO® train in India. The train build expands to another dimension providing children and parents with an exclusive digital experience of LEGO®’s grandest ever landscape in India.

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Nexus Malls and the LEGO® Group join hands for a Christmas Extravaganza

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Patrons across the Nexus portfolio of malls are set for a memorable experience, this Christmas. Nexus Malls is known for coming up with unique means to celebrate every festive season, this year, as a part of their Christmas celebrations, they joined hands with The LEGO® Group to create magic across their portfolio of malls. Starting December 15, across the Nexus Malls portfolio – Mall of Amritsar, Ahmedabad One Mall, Elante Mall in Chandigarh and WestEnd Mall in Pune – guests will get an opportunity to participate in the creation of an entire LEGO® village. At Seawoods Grand Central Mall in Navi Mumbai, an attempt will be made to create the longest LEGO® train in India. With this unique feat, both the brands attempt to deliver an experience for its patrons like never before.

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Seawoods Grand Central Mall and The LEGO® Group join hands to build India’s longest LEGO® train

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Seawoods Grand Central (SGC) Mall has been known for coming up with something unique during every festive season. This year, as a part of their Christmas celebrations starting December 14, SGC Mall joins hands with The LEGO® Group to build the longest LEGO® train in India. People across age-groups can come to the mall and help in building coaches for the longest LEGO® train. These coaches will be assembled to build the longest LEGO® train. With this unique feat, both the brands attempt to etch their names in the mind of the patrons.

Commenting on this mega launch, Mr. Atsushi Hasegawa, General Manager, Emerging Asia, The LEGO®® Group said, “We are delighted to launch this one of a kind event in India. This is our biggest event in India till date and we are confident that the event will enjoy success amongst our consumers from across age groups. Festivals have been an integral part of Indian culture and our efforts have always been focused on uplifting the festive spirit in unique ways through our varied range of products and activities. Over the course of this Christmas carnival spanning over 24 days, we are aiming to create the India’s longest LEGO® train with the help of LEGO® fans in India. Kids can build the train, run them, be part of speed run contest and create joyous memories at the photo booth. We are also bringing in an immersive opportunity where children can hop on to a larger than life static train setup and experience a panoramic view of the train running through the LEGO® landscape using VR glasses.”

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Come build the largest LEGO Christmas tree – only at Seawoods Grand Central Mall, Navi Mumbai

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

LEGO, one of the leading toy brands in the world, is hosting the largest LEGO Christmas event in India in association with Nexus Malls at Navi Mumbai’s ultimate fashion destination, Seawoods Grand Central Mall, this December. The grand celebration will begin with the building of 25 feet tall Christmas tree using LEGO Bricks from 1pm to 8 pm on Sunday, 9th December 2018. Seawoods Grand Central Mall invites all LEGO lovers and kids alike for an opportunity to participate in the session and build the largest LEGO Christmas tree in India. This activity will be a precursor to the biggest and the much awaited LEGO Christmas extravaganza in India.

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