By K Ashwin Mobile: 09920183006 Email:firstname.lastname@example.org
Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jellyhighlighting the Bear and Bottle shaped jellies in the portfolio in an entertaining manner.
The new communication is targeted to position Alpenliebe Juzt Jelly as the “Enabler of family fun”. And since the intent was to feature the two shape variants – Bottle and Bear shaped jellies together in the campaign, they were brought to life as characters to make storyline more engaging. Read more