Tag Archive for jelly

Alpenliebe Juzt Jelly Takes you on a rollercoaster ride of “Family Fun”

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jellyhighlighting the Bear and Bottle shaped jellies in the portfolio in an entertaining manner.

The new communication is targeted to position Alpenliebe Juzt Jelly as the “Enabler of family fun”. And since the intent was to feature the two shape variants – Bottle and Bear shaped jellies together in the campaign, they were brought to life as characters to make storyline more engaging. Read more

Perfetti Van Melle India launches Alpenliebe POP & Alpenliebe Juzt Jelly Goody Bears

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Long gone are the days when the sole sign of the discerning Indian Shopper-Mom was squeezing maximum value from her budget. Today she is not only looking for value for money offerings but equally important are the “wellness benefits” delivered by the product. Read more