By K. Ashwin Mob: 00919920183006 E-mail: email@example.com
NourishCo, the 50:50 JV between Tata Global Beverages and PepsiCo India announced the launch of India’s first nutrient water– Tata Water Plus in the state of Tamil Nadu in a brand new attractive copper coloured packaging in one litre. The first of its kind packaged drinking water contains nutrients like Copper and Zinc that are known to help support body functions and strengthen the immune system, respectively. The company launched the new packaging along with their new campaign for Tamil Nadu and Andhra Pradesh, ‘Pyaas Bhujao Health Se’. Present at the launch in Hyderabad were Indian actress Amala Akkineni and Pratik Pota, MD & CEO, NourishCo Beverages Limited who spoke about the category changing nature of this nutrient water brand.