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Imtiaz Ali’s ‘Highway’ bags its first award!

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

2014 release ‘Highway’, directed by Imtiaz Ali, received rave reviews from the critics and the audience. Alia Bhatt’s performance stunned one and all and was touted to be one of the best of the year! The film has already bagged its first award, that for its website!

The first award came for the Outstanding Website Award in Entertainment for ‘Highway’ at the Digital Marketing Conclave Awards 2014. The film’s website was created by Everymedia Technologies Pvt. Ltd. and was appreciated by all digitally engaged fans. The film’s director Imtiaz Ali got the news later since he was shooting for his next film. An ecstatic Imtiaz revealed, “This is great news. Highway is the first movie where I looked at digital marketing seriously. The friendly folk at Everymedia put in great effort in every dimension in marketing which helped the film get its due. Well done Everymedia, and well deserved.”

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