Tag Archive for Hotstar

Hotstar appoints Sameer Kapoor as Vice President – Agency Ad Sales

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President – Agency Ad Sales. In his new role, Sameer will be responsible for driving the relationship with media agencies to deliver measurable and impactful media strategy for clients through Hotstar.

Sameer brings over 17 years of media and marketing experience to the table, having managed offline and online platforms in leadership roles across diverse industries and geographies. Sameer joins Hotstar from Google, where he was Head of Brand Measurement for the India & Southeast Asia markets. Prior to that, he sharpened his media management experience with Starcom as Vice President, overseeing the Samsung account, and Madison World as General Manager, handling Bharti Airtel.

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Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar, India’s leading premium streaming platform and HOOQ, Southeast Asia’s largest Video-on-Demand (VOD) service have forged a first-of-its-kind partnership, with HOOQ’s 6,000 hour catalogue of Hollywood TV shows and movies made available to Hotstar Premium users, and in turn, enables HOOQ to leverage Hotstar’s massive scale of over 150 million monthly active users. Read more

On Air with AIB Season 3 returns on Hotstar

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

With two wildly successful seasons under their belt, India’s best known comedians are back with the third season of On Air with AIB on Hotstar, India’s leading streaming platform. The new season kicks off today, and will feature episodes every Monday, Wednesday, and Friday, exclusively on Hotstar.

 

The AIB team have spent two previous seasons on Hotstar cutting absurdities down to size, but the gap between seasons has provided lots more fodder for a whole new set of episodes featuring issues that don’t get called out enough.

 

From the issue of open defecation to the woes of unmarried young lovers who are denied accommodation, the discussions run the full gamut and served up with often scathing, always hilarious commentary. With every episode, be prepared to laugh along with the inimitable quartet at their refreshing take on topics that matter. Read more

Flipkart and Hotstar come together to announce a new ad platform – ‘Shopper Audience Network’ The platform will bring together unique audience based insights to video advertising

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

Developed by Flipkart, Shopper Audience Network uses deterministic audience-based insights to help brands connect with users by leveraging Flipkart’s understanding of users’ purchase journey and the massive scale of TrueIntent video ads. It will help serve personalised advertising to over 150 million users across hundreds of categories. Read more

Hotstar and Akamai create Internet history

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad and Chennai Super Kings attracted an unprecedented 8.26 million peak concurrent viewers tuning in simultaneously to witness the nail-biting finish, thereby breaking all previous records in online video streaming across the world. Over four hours, more than 26 million viewers tuned into Hotstar to watch the match.

 

The previous record is believed to have been established by YouTube when Felix Baumgartner’s space jump in 2012 saw a peak of just over 8 million concurrent viewers tuning in to watch the event. Read more

Ab Raaton Raat Ban Jao Sarkar with WatchN’Play on Hotstar

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

With cricket season in full swing, Hotstar, India’s leading premium streaming platform, has taken the excitement to another level. Users can now become part of the on-field action with Hotstar’s cricket game, WatchN’Play, which users can play while they watch the match on their mobile phones. Putting your cricket smarts to the test has never been more rewarding, as the grand prize being given away after each and every match, is a Mahindra KUV100 NXT. Read more

Hotstar ties up with Citi to offer Credit Card Customers 100% Cashback

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

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Hotstar, India’s leading premium streaming platform, announced a strategic partnership with Citibank India to offer consumers exciting cashbacks on subscriptions. This association provides 6 months of Hotstar Premium to all Citibank credit card customers with 100% cashback.

The partnership draws on the natural synergies between both brands – Hotstar will leverage the partnership to delight their high-value customers and provide the world’s most exciting video content to Citibank credit card customers. Citibank credit card customers get access to the extensive video library of Hotstar Premium and an exclusive cashback for 6 months. Read more

VIVO IPL 2018 on Hotstar

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Vivo IPL is just days away and the anticipation is palpable. Fans have much to look forward to this year, as Hotstar raises the game on the viewing experience. With WatchN’Play, a game that puts the cricket expert in you to the test, and VR, to really bring the action up close, there’s lots that fans have never experienced before. Read on to know more. Read more

Hotstar launches Watch’NPlay game for Vivo IPL 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar, India’s leading premium streaming platform, has always sought to redefine and elevate the experience of watching cricket, driven by the passion and enthusiasm for the game that is felt by the entire nation. In a hat tip to this bond that we share with the game, this Vivo IPL, Hotstar brings to its fans, Watch’NPlay.

WatchN’Play is a skill-based game wherein a user gets to test his or her cricket knowledge and expertise along with millions of other users tuned into the match. The game takes the Indian cricket enthusiasts’ innate behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.

The game, set to redefine the bar for engagement on Hotstar this Vivo IPL, is the outcome of the brand’s insight that, whether fans realise it or not, they are intuitively always tapping into their knowledge of cricket and their favourite players to gauge the result of each ball. By shining a spotlight on what goes through a viewer’s mind at a deeper level, uncovered the idea that every sports fan would derive greater excitement and joy in actually participating in the game and testing their cricket acumen as the match progresses, as opposed to merely watching it. Read more

A glimpse of some of the best shows available in Hotstar’s library in March and April 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar offers some of the best international content coming straight from the biggest networks in the world. Its premium segment showcases the best line up of TV shows, movies and sports from around the world. Please do reach out to us whenever you are planning a story around watch lists for TV shows/movies, video streaming, VoD or the OTT space in India.

Below is a glimpse of some of the best shows available in Hotstar’s library in March and April: Read more