Tag Archive for Hotstar

Hotstar and Akamai create Internet history

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad and Chennai Super Kings attracted an unprecedented 8.26 million peak concurrent viewers tuning in simultaneously to witness the nail-biting finish, thereby breaking all previous records in online video streaming across the world. Over four hours, more than 26 million viewers tuned into Hotstar to watch the match.

 

The previous record is believed to have been established by YouTube when Felix Baumgartner’s space jump in 2012 saw a peak of just over 8 million concurrent viewers tuning in to watch the event. Read more

Ab Raaton Raat Ban Jao Sarkar with WatchN’Play on Hotstar

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

With cricket season in full swing, Hotstar, India’s leading premium streaming platform, has taken the excitement to another level. Users can now become part of the on-field action with Hotstar’s cricket game, WatchN’Play, which users can play while they watch the match on their mobile phones. Putting your cricket smarts to the test has never been more rewarding, as the grand prize being given away after each and every match, is a Mahindra KUV100 NXT. Read more

Hotstar ties up with Citi to offer Credit Card Customers 100% Cashback

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

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Hotstar, India’s leading premium streaming platform, announced a strategic partnership with Citibank India to offer consumers exciting cashbacks on subscriptions. This association provides 6 months of Hotstar Premium to all Citibank credit card customers with 100% cashback.

The partnership draws on the natural synergies between both brands – Hotstar will leverage the partnership to delight their high-value customers and provide the world’s most exciting video content to Citibank credit card customers. Citibank credit card customers get access to the extensive video library of Hotstar Premium and an exclusive cashback for 6 months. Read more

VIVO IPL 2018 on Hotstar

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Vivo IPL is just days away and the anticipation is palpable. Fans have much to look forward to this year, as Hotstar raises the game on the viewing experience. With WatchN’Play, a game that puts the cricket expert in you to the test, and VR, to really bring the action up close, there’s lots that fans have never experienced before. Read on to know more. Read more

Hotstar launches Watch’NPlay game for Vivo IPL 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar, India’s leading premium streaming platform, has always sought to redefine and elevate the experience of watching cricket, driven by the passion and enthusiasm for the game that is felt by the entire nation. In a hat tip to this bond that we share with the game, this Vivo IPL, Hotstar brings to its fans, Watch’NPlay.

WatchN’Play is a skill-based game wherein a user gets to test his or her cricket knowledge and expertise along with millions of other users tuned into the match. The game takes the Indian cricket enthusiasts’ innate behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.

The game, set to redefine the bar for engagement on Hotstar this Vivo IPL, is the outcome of the brand’s insight that, whether fans realise it or not, they are intuitively always tapping into their knowledge of cricket and their favourite players to gauge the result of each ball. By shining a spotlight on what goes through a viewer’s mind at a deeper level, uncovered the idea that every sports fan would derive greater excitement and joy in actually participating in the game and testing their cricket acumen as the match progresses, as opposed to merely watching it. Read more

A glimpse of some of the best shows available in Hotstar’s library in March and April 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hotstar offers some of the best international content coming straight from the biggest networks in the world. Its premium segment showcases the best line up of TV shows, movies and sports from around the world. Please do reach out to us whenever you are planning a story around watch lists for TV shows/movies, video streaming, VoD or the OTT space in India.

Below is a glimpse of some of the best shows available in Hotstar’s library in March and April: Read more

Video Lighting up Data and Smartphones, Says Hotstar; Big Growth in Users and Engagement

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed usage patterns on its platform.

The big news? Nearly 5 times growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video. This marks an inflexion point in India where the early years of online video were characterized by short form consumption from users deeply fearful of data charges. The last 12 months have also seen access to data and consumption of video go deeper into inner India. The report shared that growth in smaller cities, less than 10 lakh in population, outstripped that in the large metros. And, while the gender gap in access to data persists, affordability is opening up new opportunities for women, with women in smaller cities coming online faster than in the metros. Read more

Hotstar Named in Most Entertaining Apps of 2017 by Google Play

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By K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

In another big win, Hotstar, India’s leading video streaming platform, has been named in the Most Entertaining Apps of 2017 by Google Play, the largest global app store for Android mobile devices.

Google Play’s Best of 2017 is the annual round-up of the best performing consumer applications across categories such as entertainment, productivity, gaming, fitness among others. Being the largest app ecosystem in the world, with over 3 million available apps, each category is hotly contested with products from the world’s best technology developers. Read more

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By K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Understanding rapidly changing consumption trends, and delivering on its promise of offering world class content across platforms, National Geographic is now available on Hotstar Premium. Aligned with the brands’ focus on relevant and high-quality content created by, and featuring, some of the biggest film names in Hollywood, this partnership with Hotstar Premium is a natural progression to cater to the viewers who prefer to consume quality content whenever and wherever they choose to. Read more

The 69th Primetime Emmy Awards are Here! Catch All the Action on Hotstar

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

The countdown has begun. As the excitement around the 69th Primetime Emmy Awards builds up, Hotstar, India’s leading video-on-demand platform, announces the availability of the grand event in their library from 18 September, 2017, 8 PM onwards.

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