Tag Archive for ‘Highway’

Imtiaz Ali’s ‘Highway’ bags its first award!

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

2014 release ‘Highway’, directed by Imtiaz Ali, received rave reviews from the critics and the audience. Alia Bhatt’s performance stunned one and all and was touted to be one of the best of the year! The film has already bagged its first award, that for its website!

The first award came for the Outstanding Website Award in Entertainment for ‘Highway’ at the Digital Marketing Conclave Awards 2014. The film’s website was created by Everymedia Technologies Pvt. Ltd. and was appreciated by all digitally engaged fans. The film’s director Imtiaz Ali got the news later since he was shooting for his next film. An ecstatic Imtiaz revealed, “This is great news. Highway is the first movie where I looked at digital marketing seriously. The friendly folk at Everymedia put in great effort in every dimension in marketing which helped the film get its due. Well done Everymedia, and well deserved.”

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Imtiaz Ali’s ‘Highway’ bags its first award!

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

 

2014 release ‘Highway’, directed by Imtiaz Ali, received rave reviews from the critics and the audience. Alia Bhatt’s performance stunned one and all and was touted to be one of the best of the year! The film has already bagged its first award, that for its website!

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Sajid Nadiadwala elated as ‘Highway’ becomes a Super Hit

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Sajid Nadiadwala is a very happy man with Imtiaz Ali’s Highway turning out to be a super hit and profitable for all stakeholders. The Alia Bhatt-Randeep Hooda starrer, presented by Sajid was made at a cost of Rs 18.25 crore (including P&A). The movie has already clocked more than Rs 27 crore at the Indian box office and is still running successfully across theatres. What is even more incredible is that the film has garnered this collection from just 800 screens where it was released. That apart, the film had made Rs 15.5 crore revenue even before release and the international theatrical collection is more than Rs 8 crore till date and still counting, making the total revenue pie more than 50 cr.

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Sajid Nadiadwala elated as Highway becomes a Super Hit

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Sajid Nadiadwala is a very happy man with Imtiaz Ali’sHighway turning out to be a super hit and profitable for all stakeholders. The Alia Bhatt-Randeep Hooda starrer, presented by Sajid was made at a cost of Rs 18.25 cr (including P&A). The movie has already clocked more than Rs 27 cr at the Indian box office and and is still running successfully across theatres. What is even more incredible is that the film has garnered this collection from just 800 screens where it was released. That apart, the film had made Rs 15.5 cr revenue even before release and the international theatrical collection is more than Rs 8 cr till date and still counting, making the total revenue pie more than 50 cr.

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Highway wins hearts everywhere…

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By K Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Imtiaz Ali’s new film Highway is making its way into the hearts of audiences all over. The film, produced by Window Seat Films and presented by Sajid Nadiadwala, released worldwide on February 21 and in its first two days of release itself, Highway has been embraced by people everywhere.

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Review: Highway is no ‘Hero’, Imtiaz Ali no Subhash Ghai, but Alia Bhatt’s a winner and Randeep Hooda an unsung hero

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Imtiaz Ali’s ‘Highway’ comes 30 years after Subhash Ghai made his commercially successful blockbuster of a film ‘Hero’ about a kidnapped rich brat of a girl falling in love with her kidnapper gangster, who is a poor macho man with a heart of gold. Well, ‘Highway’ is no ‘Hero’; Imtiaz Ali no Subhash Ghai; but Alia Bhatt’s a winner and Randeep Hooda an unsung hero! Circa 2014, the heroine Veera Tripathi in ‘Highway‘ is a victim of child molestation while the hero Mahabir Bhati has an Oedipus complex – so much different than Radha Mathur and Jaikishen played by Meenakshi Sheshadri and Jackie Shroff respectively. Also, the heroine seems to be much younger and the hero elder to her by many years. While ‘Hero’ was progressive and aspirational in terms of macho bikes and cars, ‘Highway’ is almost grounded with trucks and shorn of glamour as it undertakes a cross-country trek. The question is: will Indian audiences accept such complexities of life and love?

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Imtiaz Ali & Alia Bhatt arrived in Bengaluru City for the launch of the movie ‘HIGHWAY’

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By K Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Alia Bhatt with Imtiaz Ali

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Highway Diaries: The Shooting Caravan

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By K Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Films capture journeys but in Imtiaz Ali’s much-awaited Highway, the journey has made the film. Presented by Sajid Nadiadwala and starring Alia Bhatt and Randeep Hooda, the film traverses six states of north India and captures the landscape of the different regions as it goes along.

 

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A promo a day takes you to Highway

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By K Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

In one of the most unique and interesting marketing initiatives to promote a movie, one new dialogue promo of Imtiaz Ali’s Highway will be released every day of this release week. The promos, based on actual film footage and dialogues, will give a better insight into the world of the film which stars Randeep Hooda and Alia Bhatt taking a journey across six states of India.

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HIGHWAY PROMO- A promo a day takes you to Highway

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By K Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

The new dialogue promo is live here-

http://www.youtube.com/watch?v=pDYKV6rIQQw

In one of the most unique and interesting marketing initiatives to promote a movie, one new dialogue promo of Imtiaz Ali’s Highway will be released every day of this release week. The promos, based on actual film footage and dialogues, will give a better insight into the world of the film which stars Randeep Hooda and Alia Bhatt taking a journey across six states of India.

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