An epitome of heritage, culture and opulence; Baaya Design, a home decor store, and design studio hosted an event dedicated to art and wellness of the mind. To showcase the philosophy of ‘old things do not become extinct’, this boutique store organized an engaging session by Farhana Vohra- licensed Heal your Life workshop leader. Madhoo Shah- actor, Mr. Kiran Nagarkar- writer and applauded architects Zubin and Krupa amidst eager enthusiastic design lovers. Read more
By K Ashwin Mobile: 09920183006 Email:email@example.com
For the first time ever, the logo of a Bollywood film has been made by artisans! The marketing team of Sui Dhaaga – Made in India wanted to celebrate the rich and diverse culture of making Indian handicraft. So the team reached out to local artisans and craftsmen from across the length and breadth of the country to create the logo of the film in their unique stitching styles.
“To position our film Sui Dhaaga – Made in India, we realised that it was just not enough to act like a film marketeer. In fact we had to look at ourselves as a team marketing the art and handicraft culture of our country. With this embodiment of our strategy we needed an idea that would be the fulcrum of our entire campaign. And what could be a better idea than inviting the artisans of our country to design the logo of our film. We reached out to 15 uniquely skilled artists/artist groups across the lengths and breadths of our nation who helped us design our film logo. It has been an exhaustive and most rewarding experience for all of us at YRF. It has taken six months to plan, research and execute our logo in 15 different styles that celebrates our country’s diversity and entrepreneur spirit.” says Manan Mehta, VP – Marketing and Merchandising, YRF. Read more