Tag Archive for footwear

Stronger Product Portfolio and New Campaigns Bring Cheer to Footwear Giant Bata

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

European footwear giant and India’s most preferred footwear brand, Bata, records a healthy profit before exceptional items and tax of INR 106 crore for its third quarter ended December 31, 2017, on the back of stronger product portfolio, continued focus on making its designs more fashionable and driving cost efficiencies in manufacturing and non-manufacturing areas.

The retail market showed a strong growth riding on the festive season which was supported by strong marketing efforts in both online and at store level.  The festive season took off with women’s Fashion-Forward collection featuringManushi Chhillar, fbb Femina Ms India 2017 as the face of the collection comprising evening, party and work wear. In the sports segment, Bata introduced two new athleisure-inspired Power products – Glidesteam and Nwalk featuringAditi Arya, fbb Femina Ms India World 2015 sporting these ‘Walk with Comfort’ collections. Bata also brought back its iconic Ambassador collection and added fresh styles to its already successful European collection for the discerning urban male. In addition Bata undertook online marketing initiatives using digital influencers. The cumulative effect of these marketing initiatives and a change in product-mix enabled higher ASP with better margins and is getting reflected in the buoyant Q3 results. Read more

Fashion footwear on ShopClues clocks 250% growth in Q3

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By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

 ShopClues – India’s first and largest managed marketplace that has a strong presence in rural India, has recorded a growth of 250% in footwear as per its sales data for the fiscal quarter ended Dec 2017. Tier 3 and Tier 4 markets continue to contribute 75% of all footwear sales, with over 70% order share in the Rs.199-Rs.499 price point.

At present, the footwear category at ShopClues offers its buyers more than 3 lakh pairs of shoes with prices ranging from Rs 299 to 1499. Some of the regional brands that are doing big on ShopClues are Lancer, Red Chief, Sparx, Asian, Catwalk and Lavie, giving the merchants good business growth.

ShopClues has followed a mixed merchandise strategy which includes both exclusive and branded labels, including an ‘exclusive range’ from Lotto and Lancer, as well as discounted ranges from brands like Reebok and Puma. These products add to its existing portfolio of exclusive labels such as Baton for men and MEIA footwear for women that were promoted regionally with customized promotions and which contributed significantly to its sales.  Read more

Shoe Fetish Satisfied!

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By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

If you’re looking for that perfect pair of footwear that you’ve always wanted, fashionandyou.comwill bring it to your doorstep. FashionAndYou introduces an exclusive line of footwear from the UK based brand, Carlton London. Featuring a wide range of shoes, this collection is guaranteed to give you that added edge. Catch the distinctive line of fashion forward styles available only at FashionAndYou for all occasions delivering high street fashion from London to your doorstep. Read more