Tag Archive for Fashion

SHEINxME Fashion Merch is all set to create a new dynamic in the fashion industry with its first ever fashion show on 25th August, 2018 in Mumbai

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

SheinxMe Fashion Merch Final Audition

India’s fastest growing fashion online store, SHEIN announced SHEINxME Fashion Merch on its first anniversary in the Indian Market for all fashionistas and the prep has already begun.

SHEINxME Fashion Merch concluded their final auditions on 4th August, 2018 to choose 30 dynamic fresh faces out of 7000 entries received. The aspiring youngsters with dreams in their eyes put their best foot forward and admitted that getting through theSheinxMe Fashion Merch auditions would be their big break. Read more

Sangeeta Ahir with her daughter Aishwariya Ahir at Manish Malhotra’s Fashion Show

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

From effortless-chic to boho, there is no style Sangeeta Ahir can’t rock. This B-town hot mama was spotted with her beautiful fashionista daughter Aishwarya Ahir at the recent show of ace designer Manish Malhotra. Just like the mother, Aishwarya too looked uber-chic at the event. From what we see, this mother-daughter duo surely proves that gorgeous genes run in the family.  

SHEIN, A LEADING FAST ONLINE FASHION STORE, ANNOUNCES ‘SHEINxME FASHION MERCH’ ON ITS FIRST ANNIVERSARY IN INDIA

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

India’s fastest growing fashion online store, SHEIN is all set to create a new dynamic in the fashion industry. SHEIN announced SHEINxME Fashion Merch on its first anniversary in the Indian Market for all fashionistas.

SHEINxME Fashion Merch is a never-before-seen fashion show to be held on 25th August, 2018 at Four Seasons Hotel Mumbai showcasing their latest collection wherein fashion enthusiasts get a chance to realize their fashion ambitions.

Commenting on the occasion, Malcolm Yam, Marketing officer & General Manager of SHEIN India, said “SHEINxMe Fashion Merch is a celebration of SHEIN’S successful one year journey and the incredible love and support we have received in India. We are very excited to announce our first ever fashion show in Mumbai for the passionate fashion loving individuals.” Read more

The Advent Of Modern Fashion. Here’s All You Need To Know.

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Fashion occupies a significant part of your regular lifestyle when spoken about the modern era. A fashion statement is not merely confined to your wardrobes now. In fact, if taken a magnified view, it is wide-spreading from sunglasses, bags, accessories to even shoes. No matter what the weather, scenario or time is, fashion resides in the hearts of the millennial. They always find a way to pamper themselves and spice up their overall look with some cool touch-up tactics.

But there is something really distinctive about the modern fashion statement that this generation flaunts nearly all the time. If you look around, you will find that the youths are highly confident and adventurous about what they wear. This is because, in today’s time, the outfit you casually pick becomes a trend the next moment. The youth says, ‘it’s all about how comfortable you are and how you carry it!’ If you agree too, load your fashion sense with some up-to-the-minute tactics of twenty-eighteen.

Eccentric style statement – The other side of fashion

The eccentric fashion statement is quite popular among the present generation. The gist is to ‘set the odd one in.’ Essentric fashion has become a forte of man, especially who like to be a little out of the track when it comes mainstream fashion statement. Many of you might be able to relate to it. As many times you get a lot of questions from friends or elderly family members about what kind of outfit are you wearing and you do not know how to justify. You don’t have to, because of your signature style; irrespective of whatever it is a part of the style statement carried out by a giant league in the world called Essentric style statement. This includes casual, hippie, girl-next-door, old-school and other relevant dressing trends. All you need to do is carry it like a queen and lead the trend at your best. Take a look at some of the most popular essentric trends.

Dyed out or faded coats

Faded or dyed colors are quite in nowadays. In fact, if you have any old jacket, coat or shrug locked up in your wardrobe for quite a month now, you can simply slip into it without any hesitation. Well, out of those bright, fancy colors that are always the prevailing fashion make yourself the unique one snatching that limelight that too in a care-free way! Faded coats are really in-trend now, and they look just great with dark colored t-shirts or tops. You can wear some additional accessories too

Mixing and matching leggings as trousers

A factor that might interest you about leggings is that it is often worn as pants nowadays. We know leggings as a counterpart of either a long shirt or a traditional Kurtis. Well, the notion has slightly shifted from the mainstream axis in today’s time. The leggings are no more confined to that material, fit or texture. There are innumerable varieties of bottom wears that you can pair with even your tank tops among which the soch dresses are the most popular ones currently. The fit is not so pencil or choose neither are the seams prominent. You can pair the leggings up with any type of tops without any hesitation. Listed below are some of the cool types of bottom-wears that you can check out this season! Read more

smartwater announces winners of ‘The Platform’ in association with Lakmé Fashion Week

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Jury of LFW and smartwater's 'The Platform' (L-R) Anoop Manohar, Tina Tahiliani

smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to identify and mentor upcoming designers. Ishanee Mukherjee and Anirudh Chawla of ‘Poochki’, Sakshi & Swasti Shah of ‘Shanti’ and Kanika Goyal of ‘Kanika Goyal Label’ emerged as winners after two competitive rounds. The winners will be mentored by some of the industry’s most prominent fashion experts and will showcase their collections at the upcoming edition of Lakmé Fashion Week Winter Festive in August.

‘The Platform’ by smartwater aims to inspire young and innovative designers of India to think differently and showcase their creativity at Lakmé Fashion Week. ‘The Platform’ saw over 100 applications from talented designers across the country. The collections presented by each designer were an interpretation of smartwater’s core theme ‘Inspired By Clouds’, in the form of texture, fabric, shapes or colour. Inspired by the origin story of smartwater, developed on the tenets of innovation, risk taking and forward thinking, ‘The Platform’ aims to unearth talent that knows no boundaries. Read more

Cuban fashion comes alive with PostFold

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Breezy Print Top by Postfold, Price- Rs. 1,599

Imagine sailing to the Caribbean island of CUBA where tribes flourished for centuries and the Spaniards and Africans left their unique touches.
Welcoming nuances from the melting pot of many cultures, PostFold an ethical fashion brand brings forth its Cuba collection. Keeping the spirit of summer alive, this collection ensures ‘am to pm’ fashion with hints of Cuban traits. Flowing with sartorial inspiration for the season, this ready to wear’s take on summer couture, is lighter, minimalistic and sophisticated. Incorporating styles in bright colours worn by dancers and Havana prints, the assortment is designed to keep you cool and breezy throughout the season.  Read more

Ramola Bachchan Presented the 20th edition of Fashion & Lifestyle Exhibition RUNWAY RISING

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Host of the event Ramola Bachcan

A one-day fashion & lifestyle exhibition featuring pret & couture fashion, precious & destination jewellery, accessories, gifting, home decor, beauty & wellness and much more as the much awaited fashion exhibition RUNWAY RISING celebrated its 20th edition. 

It dazzled the capital along with a special festive edition of the designer wear collection this year keeping in mind the shopping needs of fashionistas.This is the 20th edition of the show, with around 100+ fashion & lifestyle brands participating. The exhibition took place on the 4th of July 2018 at The Ashok, Chanakyapuri, New Delhi Read more

DESIGNER ROHIT VERMA IS READY TO HEAD FOR HIS USA FASHION TOUR 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

ROHIT VERMA

The AAPI (American Association of Physicians of Indian Origin) Convention – 2018 is about to happen in the city of Columbus (Ohio) this year. AAPI has been engaged in working with the Union & State Government of India for the past ten years & collaborated with more than 35 medical associations to address the healthcare challenges of our developing country. GautamSamadder, the president of AAPI is the man behind the event that will take place from 4th July to 8th July and various artists will be performing throughout. However, the second day of the event will witness an eye-catching fashion show by the well-known designer RohitVerma& Mystic India.  Read more

BANGKOK WITNESSED A MAGNIFICENT AMALGAMATION OF MUSIC, FASHION AND ENTERTAINMENT AT THE SPECTACULAR IIFA ROCKS 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

The highly anticipated 19th Edition of NEXA IIFA Awards Styled by Myntra kick-started the celebrations in the most spectacular manner at IIFA Rocks 2018.  Transforming the magnificent Siam Niramit Theatre with a perfect mélange of glitz, glamour and star power, IIFA Rocks featured a stunning musical extravaganza, a number of surprises and entertainment all under one stage! Read more

Ramola Bachchan Presents the 20th edition of Fashion & Lifestyle Exhibition Runway Rising

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

A one-day fashion & lifestyle exhibition will feature pret & couture fashion, precious & destination jewellery, accessories, gifting, home decor, beauty & wellness and much moreThe most awaited Fashion Exhibition “RUNWAY RISING” by Ramola Bachchan will dazzle the capital along with a special festive edition of the designer wear collection this year keeping in mind the shopping needs of fashionistas.This is the 20th edition of the show, with around 100+ fashion & lifestyle brands participating Read more