By K Ashwin Mobile: 09920183006 Email:email@example.com
Criteo (NASDAQ: CRTO), the advertising platform for the open Internet, announced that its data driven technology has enabled Tata CLiQ, Tata Group’s multi-brand, Phygital e-commerce platform in India, to better understand their shoppers’ online browsing behaviour. The App Advertising through Criteo Dynamic Retargeting has helped TataCLiQ in delivering visually appealing ads and increasing their customer engagement. Within a year of partnership with Criteo, the company witnessed 1.5 times increase in ROI, 7 percent increase in business contribution on a month-on-month basis and 20-40 percent increase in average revenue per user (ARPU).
As a trend there has been a rapid rise in customers using multiple devices and multiple platforms while browsing for shopping. Therefore, targeting the consumer at the right time, providing convenience and personalized engagement has been the key to achieve the desired results. Criteo as a brand has been eyeing these trends and specialized in providing solutions that would best fit in these scenarios. With Criteo’s in-app retargeting solution, Tata CLiQ has been delivering personalized dynamic ads that are scalable to all ad sizes across a wide variety of mobile apps. Tata CLiQ has delivered the right ad at the right moment in the shopper’s journey, so that customers are encouraged to purchase, rather than just browse. Read more