By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Karan Thacker & Nidhi Agerwal participating in the DFY challenge
Sportswear Brand and Amazon Fashion exclusive, D:FY launched with a grand event at Phoenix Market City, Kurla, in Mumbai. The event was attended by stalwarts from the retail and online industry, celebrities from the sports and Bollywood as well as influencers, socialites & fitness enthusiasts.
The event commenced with an interesting and engaging panel discussion on, ‘Is Sports finally taking centre-stage in India?’, where panellists – Mr. Kishore Biyani, Founder Future Group, Mr. Ritesh Sidhwani & Mr. Farhan Akhtar, Founders, Excel Entertainment Pvt. Ltd., Anil Kumble, Indian cricketing legend and Mayank Shivam, Director, Category Management, Amazon Fashion, provided fascinating insights into the emergence of sports and sportswear in India. The entire panel discussion was moderated by actress and Fitness Enthusiast, Mandira Bedi. Post the panel discussion, there was a unique fitness challenge, ‘Get.Set. D:FY’ was flagged off by Farhan Akhtar where celebrities like Nidhhi Agerwal, Saqeeb Salem, Mandira Bedi, Karan Tacker and Rhea Chakraborty, had to participate in a series of fitness & sports related challenge not just to test themselves but also to test and taste the D:FY range of footwear, apparel and accessories. Read more