By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com
In the wake of promoting health along with entertainment, One Digital Entertainment is all set to launch India’s first ever digital food reality show called India’s Digital Chef (IDC). Slated to be a 15 episode series, it will be judged by India’s top acclaimed chefs like Sanjeev Kapoor, Saransh Goila and Amrita Raichand.
Powered by India Gate Brown Rice Weight watchers special and Livpure as the Associate Sponsor, the series aims to reach out to a maximum number of food aficionados in a fun and entertaining style. Food enthusiasts who wish to participate in the show are called out to send in their entries immediately.
After receiving the entries, 16 contestants will be selected to fight for India’s best digital chef’s spot. Post a tough and entertaining competition the judges will select the champion who will win at creating a perfect melange of healthiness with flavours and taste, into some exotic lip-smacking delicacies. The show will go on air by the end of August on all of IDC’s digital platforms.
Speaking on the conceptualising the show, Coo and Co – Founder of One Digital Entertainment, Mr. Gurpreet Singh said, The Internet has become the cornerstone for every contemporary need – in food, music, lifestyle, fashion, technology, and automobile. With the touch of a screen the world turns digital, searching for and consuming a wide array of content in multiple formats. Food, in specific, as a vertical has attracted a lot of online traction among both consumers and creators. With India’s Digital Chef we’re embarking on a journey to discover and showcase the multitude of unique recipes indigenous to the numerous communities of India. And, by extension, to find India’s next hero chef.”
“It’s great to have teamed up with One Digital Entertainment for the hunt of the India’s Digital Chef. We are looking for the hidden, talented, creative and the next big Chef of India. The Digital platform is democratic and no better way to give the true chefs a real chance”, said Chef Sanjeev Kapoor on being a judge on the show. Read more
