Tag Archive for eat

Study reflects growing popularity of Ready To Eat foods in Indian Metros


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Velocity MR, a leading market research and analysis company announced the results of their pan India study to understand the growing popularity of Heat-and-Eat / RTE (Ready to Eat) food products in India. The national study was conducted among a sample size of 2000 respondents and covered prominent Indian metros including Delhi, Kolkata, Mumbai, Hyderabad, Bangalore, Chennai, Ahmedabad and Pune.

The study covered multiple demographics and observed that RTE consumption was highest among the employed consumers and in the age group of 26-45. The study also observed that the RTE consumption is higher among the female respondents in these metros, as compared to the male respondents. Most respondents confirmed that they preferred consuming RTEs in the form of snacks and the preference for vegetarian RTE foods was higher that the non-vegetarian RTE’s. While most respondents claimed that they like to consume RTE as and when required, the average consumption rate of RTE’s was observed to be fortnightly. Brands like Maggi, Knorr, Amul, Chings and MTR topped the list of most preferred RTE brands.


Jasal Shah, Managing Director & CEO of Velocity MR, shared, “It is no surprise that the Ready-to-Eat market has been witnessing a steady growth in recent years. While consumers generally tend to prioritize healthy, home cooked meals over the convenience, counter food products; a large section of Indian consumers prefer Ready-to-Eat products, owing to their busy schedules and hectic lifestyle. Through our study, we have seen that the top 3 contributing factors to the growth of the RTE segment is time-saving (72%), good taste (62%) and convenient cooking (60%). These factors and the growing working women population, also justify the higher number of women respondents preferring RTE, when compared to their male counterparts. This can also be seen as one of the driving forces behind most of the “health-food” category players venturing into the Ready-to-eat segment.” Read more

99 reasons to eat breakfast and the price is just one, only at Ciclo Café, Indranagar


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com


Ciclo Café, Indiranagar introduces a fabulous breakfast offering at just Rs. 99 on weekends between 7.30 am to 10.30 am.

Plain Waffles and Pancakes, Eggs served with toast, hash brown and grilled tomato, Omelette, Fried eggs, Scrambled eggs, Anda Bhurji aur Pav, Batata Poha and Marathi Sabudana Wada promise to make your weekends special. Read more

Ultra Cookery launches a new Video Podcast Cookery show called ‘Eat with Geet’ on its exclusive YouTube & Facebook Channels which features the famous iTunes Food Podcaster, Cook & ex RJ ‘Geetanjali Advani’


By Ashok Punatar  Mobile: 09820746494  Email: ashokpunatar@gmail.com

‘Eat with Geet’ is a series of cookery videos that showcases healthy, delectable & flavoursome recipes prepared with a mix blend of innovative and novel techniques. Each recipe is a combination of cuisines from all over the world , which are strategically clubbed with the  Indian  style of cooking to cater to an Indian palate.
Be it a Khow Suey or a Carrot Walnut Cake, a Indian Style Sushi or a Gulab Jamun Cheesecake…. A Shahi Tukda, or a Danish Pancake Pops, a Chicken Tikka Samosa or a Motichoor Cupcakes and many more. Each recipe is selected keeping in mind the core ingredient & taste of one of the component which has the potential of seamlessly blending with the taste, texture and flavour of its other counterpart and resulting in a unique & an appetizing  experience
Shot in a “state of the art” setup which symbolizes a perfect warm kitchen decorum, each video demonstrates a simple, step by step, lucid process from chopping the fruits,vegetables,meat in the right way,inclusion of the right ingredients, preparation and the final serving pattern, all  in a span of 3-4 minutes.
The host with her pleasant personality, warm voice,casual attitude & a learning desire for cooking will experiment with the recipes from the scratch. She will showcase and share with the viewers exactly what she is doing, hence leading them to understand the entire process intrinsically. The entire series will cover recipes ranging from Oriental,Continental,Intercontinental & Mediterranean intermingled with Indian culinary methods. Read more