Tag Archive for Digital

Bollywood Razzle Dazzle At Dream Dandiya By Digital Detoxx

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Gaurav Sharma, Sherlyn Chopra, Chaitanya Akolkar

Starry, Musical and Whimsical Night is here when Bollywood Hunks and Divas razzle-dazzle the Dream Dandiya party organized by Digital Detoxx here in Mumbai.

Chaitanya Akolkar of Digital Detoxx presented the most fun, colorful and praiseworthy innovative idea, Dream Dandiya, where entire Bollywood danced the night away on the 14th of October at Flags, Lokhandwala. Read more

SocioSquares wins digital mandate for Nexus Malls

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

In a recent announcement, full service digital and creative agency, SocioSquares has won the digital marketing duties for Nexus Malls, following a multi-agency pitch. The account will be managed by the agency’s Mumbai office. Nexus Malls is the fastest growing Retail Real Estate company in India with 5.5 million square feet of retail space across seven cities with two years of inception.

As the agency on record, SocioSquares will be responsible for the end-to-end digital marketing strategy all eight malls in the Nexus Malls portfolio. The mandate includes building impactful digital marketing strategy for mall activation, in addition to strengthening online presence, social media management, media planning and buying. Read more

ZEE5 to globally premiere ‘MULK’ on Digital platform

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

ZEE5, one of India’s leading digital video on demand platforms is set to strengthen its movies catalogue with the global digital premiere of recent blockbuster movie Mulk. Featuring award-winning actors Rishi Kapoor and Taapsee Pannu, Mulk will premiere exclusively for ZEE5 subscribers on 3rd October.

Mulk is an intense drama based on a true story where a Muslim joint family from a small city in India is trapped in a dark controversy and trying to reclaim their honor. The movie focuses on some hard-hitting issues and other faces of terrorism which are often hushed about. Directed by Anubhav Sinha, the movie sets out to uncover the prejudice that seeds people’s perception for the Muslim community in our country. The movie also features a well-known star cast including Prateik Babbar, Rajat Kapoor, Ashutosh Rana, Neena Gupta among others. Read more

FableSquare bags the Digital Marketing mandate for Inflow Technologies

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

FableSquare, a full- service marketing agency from Bangalore bags the mandate for providing Digital marketing services to Inflow Technologies. The mandate includes social media strategy, content marketing, and Search Engine Optimisation.  For FableSquare this is a milestone achievement as they get to work with a large distributor like Inflow Technologies and showcase their expertise in the field of Digital Marketing.

Based in Bangalore, Inflow distributes IT and security products through a network of 1,400+ channel partners in India and South Asia.

Inflow has 13 years of expertise in being a value-added distributor for cybersecurity, networking, infrastructure and application software, storage management, electronic security products, and related products is looking forward to work with FableSquare as their digital marketing partner. Read more

FrogIdeas bags the national digital mandate for Bosch India

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

FrogIdeas, an award winning, digital marketing company has recently won the national digital mandate for Bosch India. As a part of the mandate, FrogIdeas will strategies, create and execute the digital marketing strategy and content marketing across all the digital platforms. The agency will play a key role in strengthening consumer outreach, engage with end consumers and reach – out to prospective partners for strategic alignments.

FrogIdeas has been driving one of Bosch’s most ambitious & creative campaign The Polar Odyssey. It is one of a kind expedition through the Americas showcasing the reliability and prowess of Bosch’s bike engines and safety components. FrogIdeas has developed a microsite to further amplify the campaign’s reach and developed the creative strategy through which the riding community, major motorcycle manufacturers and bike enthusiasts in the country can engage with the brand.

On winning the account, Jatin Modi, Founder & CEO, FrogIdeas said, “It’s an honour to serve as a Digital Marketing Partner to Bosch India. Our first campaign is already underway that showcases Bosch’s expertise in engine management and safety components. We are determined to carve out a niche through this campaign.” Read more

Saie Tamhankar reveals her digital debut with ZEE5

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Saie on the sets of her new web series

Popular actress Saie Tamhankar has been up to something special. In a never seen before avatar, Saie has collaborated with ZEE5 for an upcoming special show for her fans, this time on an OTT platform – ZEE5!

She will be seen featuring in a web show for the FIRST time, it’s her digital debut. Saie Tamhankar shared, “ZEE5 and I have something extremely exciting coming up. This will be the first time I will be shooting for a digital platform. This will be very different from what my fans have seen me do in the past and the team that I am working with is fantastic. All I can say is that this show will give you a chance to know me better.” Read more

Everymedia Technologies becomes the first Digital Marketing Agency to attain ISO and CMMi Level 3 Certifications simultaneously

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Everymedia Technologies Pvt. Ltd. – India’s leading unified digital marketing and communications agency attains ISO 9001:2015 and CMMi – DEV V.1. 3, Maturity Level 3 Certifications simultaneously. While ISO certification guarantees quality standards adhering to international protocols in terms of products and services provided by businesses, CMMi certification is a process level program that defines important elements required to deliver great services and wraps it in a comprehensive model.

Founded by Mr. Gautam B. Thakker, Everymedia Technologies Pvt. Ltd., has three distinct divisions that handle Media, Brands and Government practice, etc. Everymedia Technologies that has been providing quality standard services to clienteles for 9 years now, becomes the first digital marketing agency to achieve the ISO 9001:2015 and CMMi – DEV V.1. 3, Maturity Level 3 Certifications simultaneously.

Speaking of this achievement, Mr. Parag M Bhansali, Chief Technology Officer, Everymedia Technologies Pvt. Ltd. said, “We adhere to international standards and protocols to provide quality services to clients here at Everymedia. We have the best of systems, technologies and tools that cater to media, brands and government practices and ensure best and innovative outcomes for our clients.” Read more

Legacy Recordings and The Prince Estate Launch First Wave of Prince Catalog Digital Releases

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

 

Legacy Recordings, a division of Sony Music Entertainment, launched its first round of Prince catalog digital on August 17.

The first wave of Prince catalog titles to be released through an exclusive agreement struck in June between SME and The Prince Estate focuses on 1995-2010, a crucial epoch in Prince history. 23 highly-collectible Prince catalog titles (many of them hard-to-find or out-of-print) and Prince Anthology: 1995-2010 (a newly-curated anthology of 37 essential tracks from the era) are now available across all major streaming services and digital service providers. Read more

Indian Performing Right Society Opts For Digital Payments For Licenses.

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Rakesh Nigam & Javed Akhtar

In a pro-Digital India move, the Indian Performing Right Society (IPRS) has gone cashless, by encouraging digital payments, for smooth, convenient and effective transactions. Under the new management, who has set a goal of making the IPRS a world class organisation, the introduction of digital payments is a step in that direction. With this cashless system of applying for a license, users can now simply log on to the IPRS website, fill in the application, and make the required payment online. Post this, the applicant will receive their license immediately via e-mail and SMS.
Commenting on this new development, Javed Akhtar, Chairman of the IPRS said- IPRS wants to ensure that purchasing of licenses by organiser for any event, big or small and anywhere in the country, can be done at the click of a mouse. This step will bring total transparency and ease of doing business with the Society to the benefit of everybody concerned; on the other hand, events organiser should have no excuse anymore for not obtaining the license required under the law.” As the only government authorised body in the country to administer rights, issue licenses and collect royalties for authors, composers and publishers in respect of musical and literary works (lyrics), cashless payments will bring about ease of doing business. Read more

One Digital Entertainment launches the country’s first ever digital food reality show; India’s Digital Chef

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

In the wake of promoting health along with entertainment, One Digital Entertainment is all set to launch India’s first ever digital food reality show called India’s Digital Chef (IDC). Slated to be a 15 episode series, it will be judged by India’s top acclaimed chefs like Sanjeev Kapoor, Saransh Goila and Amrita Raichand.

Powered by India Gate Brown Rice Weight watchers special and Livpure as the Associate Sponsor, the series aims to reach out to a maximum number of food aficionados in a fun and entertaining style. Food enthusiasts who wish to participate in the show are called out to send in their entries immediately.

After receiving the entries, 16 contestants will be selected to fight for India’s best digital chef’s spot. Post a tough and entertaining competition the judges will select the champion who will win at creating a perfect melange of healthiness with flavours and taste, into some exotic lip-smacking delicacies. The show will go on air by the end of August on all of IDC’s digital platforms.

Speaking on the conceptualising the show, Coo and Co – Founder of One Digital Entertainment, Mr. Gurpreet Singh said, The Internet has become the cornerstone for every contemporary need – in food, music, lifestyle, fashion, technology, and automobile. With the touch of a screen the world turns digital, searching for and consuming a wide array of content in multiple formats. Food, in specific, as a vertical has attracted a lot of online traction among both consumers and creators. With India’s Digital Chef we’re embarking on a journey to discover and showcase the multitude of unique recipes indigenous to the numerous communities of India. And, by extension, to find India’s next hero chef.”

“It’s great to have teamed up with One Digital Entertainment for the hunt of the India’s Digital Chef. We are looking for the hidden, talented, creative and the next big Chef of India. The Digital platform is democratic and no better way to give the true chefs a real chance”, said Chef Sanjeev Kapoor on being a judge on the show. Read more