Tag Archive for concept

Bata rolls out its New Red Concept Store in Jadavpur

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Keeping up with its commitment to provide a world class shopping experience to its customers, Bata, India’s leading footwear manufacturer, announced the launch of its latest ‘Red Concept’ store at Kolkata’s Raja S C Mallick Road in Jadavpur. The opening was graced by Femina Miss India West Bengal 2018, Prarthna Sarkar.

Kolkata has always been a special city for Bata as it shares an over 80-year-old rich history with the European footwear major by virtue of being the first Indian city to host Bata in India and also houses its shoe-manufacturing unit at the nearby Batanagar. Read more

Bata rolls out its New Red Concept Store in Jadavpur

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Keeping up with its commitment to provide a world class shopping experience to its customers, Bata, India’s leading footwear manufacturer, announced the launch of its latest ‘Red Concept’ store at Kolkata’s Raja S C Mallick Road in Jadavpur. The opening was graced by Femina Miss India West Bengal 2018, Prarthna Sarkar.

Kolkata has always been a special city for Bata as it shares an over 80-year-old rich history with the European footwear major by virtue of being the first Indian city to host Bata in India and also houses its shoe-manufacturing unit at the nearby Batanagar.

This new ‘Red Concept’ format store was inaugurated by the gorgeous Prarthna Sarkar, Femina Miss India West Bengal 2018. The new store introduces Indian customers to a global concept that exposes them to an improved in-store visual merchandising experience, unified throughout all Bata stores across the world with a Red & White colour theme. The store design seamlessly marries visual merchandising with thematic windows to magnificently bring alive every product display. The soothing in-store music further amplifies the shopping experience for customers. Read more

WABCO Partners with Escorts Group to Showcase Innovative Automation Concept for Agricultural Tractors

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Mr. P Kaniappan, President and Managing Director, WABCO India & Mr. Hubert Flahaux, WABCO Vice President, Off Highway Business Unit with Mr. Nikhil Nanda, Chairman & Managing Director, Escorts Limited at the launch of new automated tractor concept at Esclusive 2018 event at New Delhi

WABCO, a leading global supplier of technologies that improve the safety, efficiency and connectivity of commercial vehicles, trailers and off-highway equipment, today showcased a new and innovative automated agricultural tractor concept at ‘Esclusive 2018’ technology event, hosted by Escorts in New Delhi. Escorts Limited is a leading Indian engineering company that operates in the agri-machinery, construction equipment, and railway equipment sectors. Read more

Do you know who is the brain behind the concept of Akshay Kumar’s Road Safety Campaign Ad?

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

If you’re up to date with your social media news, you must have definitely seen Akshay Kumar host a Road Safety Campaign in an advertisement called, “Yeh Sadak Kya Tere Baap Ka Hai?” Yes! You heard me right. Sadak Suraksha Jeevan Raksha features brand ambassador, Akshay Kumar in a quirky campaign ad that will leave you in splits!

From brainstorming this ‘hatke’ idea, running back and forth to get approvals by the Ministry to the creation of the advertisement with Akshay Kumar, the team behind this project had put in their tears and sweat to execute this in a fashion they’ve actually visualized. Not to forget, this couldn’t have been made possible without the due and outstanding support of Mr Nitin Gadkari, Minister of Road Transport and Highways of India who actually looked into the entire idea and conceptualization personally. Sayali and her team along with Guru Bharat Dabholkar, and associates, Divya Radhakrishnan, and Kiran Vernekar, have also contributed substantially and managed to bring this unique concept for a government advertisement to life. Read more

Switzerland Tourism introduces a unique concept of POP-UP HOTELS: Sleeping where no one has slept before.

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Switzerland Tourism - Lausanne - Gartenzimmer

Switzerland Tourism (ST) has launched pop-up hotels in 11 Swiss cities that gives guests the chance to spend the night in unusual places that have never been slept in before. The pop-up hotels are part of the ST cities campaign, allowing tourists to experience the booming Swiss cities from a surprising perspective.

The fishermen’s cabins in Basel are normally only accessible to a small number of people. But, this summer, Switzerland Tourism (ST) is making it possible for interested guests to spend a night in a beautiful hut directly on the Rhine because one of the huts is being turned into a pop-up hotel room for a few months. The pop-up hotel in Bellinzona is equally unusual. It’s hidden in Castelgrande Castle. Guests can be the king or queen of the castle in the tower room of this UNESCO World Heritage Site – at least for one night. Read more

Bossaball to step foot in India with its one-of-a-kind concept

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

A uniquely acrobatic and energetic team game, Bossaball – brainchild of Filip Eyckmans, is geared to launch in India for the first time on 16th March. Bossaball International (by Fillip) has collaborated with SCK Sports and Entertainment as a partner to bring Bossaball to India. The premiere will witness a face-off match among international players from Spain and Netherlands in the city of Mumbai and is open to public as an exclusive one-day trial experience. Read more

V School inspiring the NextGen potential leaders; an expert in toddler training for your child’s future

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

V School, a virtuous concept of education which focuses, guides and prepares children for life. V-school through its various concepts believes in one mantra that every child should say “Mujhe Ghar Nahi Jaana hai, V school mein hi Rehna Hai”. An initiative where the focus is to make the child equipped with qualities and attitudes which teaches them on enhancing their creativity, self -confidence and make them global leaders of tomorrow. Read more