By K Ashwin Mobile: 09920183006 Email:firstname.lastname@example.org
ShopClues – India’s first and largest managed marketplace that has a strong presence in rural India, has recorded a growth of 250% in footwear as per its sales data for the fiscal quarter ended Dec 2017. Tier 3 and Tier 4 markets continue to contribute 75% of all footwear sales, with over 70% order share in the Rs.199-Rs.499 price point.
At present, the footwear category at ShopClues offers its buyers more than 3 lakh pairs of shoes with prices ranging from Rs 299 to 1499. Some of the regional brands that are doing big on ShopClues are Lancer, Red Chief, Sparx, Asian, Catwalk and Lavie, giving the merchants good business growth.
ShopClues has followed a mixed merchandise strategy which includes both exclusive and branded labels, including an ‘exclusive range’ from Lotto and Lancer, as well as discounted ranges from brands like Reebok and Puma. These products add to its existing portfolio of exclusive labels such as Baton for men and MEIA footwear for women that were promoted regionally with customized promotions and which contributed significantly to its sales. Read more