Tag Archive for CEAT

CEAT launches SecuraDrive Tyres for cars in India

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Leading Indian tyre manufacturer CEAT Ltd today, announced the launch of its new high speed range of CEAT SecuraDrive tyres. These tyres cater to the premium sedan segment of cars in India. The CEAT SecuraDrive range of tyres has been successful in the European market and the same technology has now been adapted to Indian conditions. It will be available in 7 different sizes namely 215/60R16, 205/55R16, 195/55R16 195/65R15, 185/60R15, 195/60R15, 175/65R15.

CEAT SecuraDrive tyres are specifically designed to provide a comfortable and safe driving experience at high speeds. The tyres feature wide longitudinal grooves for aquaplaning resistance that provides complete control over wet roads. CEAT SecuraDrive tyres also come along with a new generation compound that provides superior grip for every trip. Its Optimized Tread Pattern helps in lowering the noise thereby giving you a peaceful and comfortable drive.

Commenting on the launch, Mr. Nitish Bajaj, Sr. Vice-President, Marketing, CEAT Ltd said “We are pleased to announce the launch of our European range of CEAT SecuraDrive tyres in India, with these tyres, we hope to create a new benchmark in high speed car tyre range. The launch of CEAT SecuraDrive, intends to strengthen our association with our Vision of Making Mobility Safer and Smarter Every day. With exceptional braking on both wet and dry surfaces, we are sure the new range of SecuraDrive tyres will definitely become the first choice for the ones seeking superior control at high speeds. Read more

CEAT launches new campaign for Milaze X3 – The 1 lakh KM tyre

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

CEAT NEW LOGO FINAL _JUNE 26 2008

CEAT Ltd – India’s leading tyre manufacturer recently launched a new campaign for its flagship tyre Milaze X3. The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their cars. The Milaze X3 tyres are designed to be highly fuel efficient and durable giving up to 1 Lakh KM when tested under standard test condition Read more

CEAT presents its creative campaign Drive Safe Dad for Road Safety Week 2018

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By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Leading Indian tyre manufacturer CEAT Ltd. will be airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018 (11th to 17th January 2018). Drive Safe Dad campaign originates from an innovative idea that blends emotions and technology in one package. In this initiative, in the video, Dads receive a personalized bobble head (handcrafted to resemble their kid), which is connected to the odometer of the vehicle. On over speeding, the device plays the recorded personalised message from their sons or daughters asking them to slow down. To take this initiative to masses the CEAT has launched the Bobble head on amazon.in. Read more

CEAT Tyres – ‘PIKU’s Safety Partner

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com
CEAT Ltd. today announced its association with Shoojit Sircar’s family comedy-drama film ‘Piku- Motion Se Hi Emotion’, starring stalwart Amitabh Bachchan, the gorgeous Deepika Padukone and the inimitable Irrfan Khan. In an in-film association, actor Irrfan Khan would be seen driving a car equipped with CEAT tyres throughout their road trip to Kolkatta. CEAT and Piku association leverages on common values between both the brands i.e. being dependable and modern, like how SUVs are dependent on CEAT tyres which ensures a safe journey similarly the movie illustrates dependency between a daughter-father duo depicted by Deepika Padukone-Amitabh Bachchan. Read more