Tag Archive for CEAT

CEAT presents its creative campaign Drive Safe Dad for Road Safety Week 2018

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By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Leading Indian tyre manufacturer CEAT Ltd. will be airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018 (11th to 17th January 2018). Drive Safe Dad campaign originates from an innovative idea that blends emotions and technology in one package. In this initiative, in the video, Dads receive a personalized bobble head (handcrafted to resemble their kid), which is connected to the odometer of the vehicle. On over speeding, the device plays the recorded personalised message from their sons or daughters asking them to slow down. To take this initiative to masses the CEAT has launched the Bobble head on amazon.in. Read more

CEAT Tyres – ‘PIKU’s Safety Partner

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com
CEAT Ltd. today announced its association with Shoojit Sircar’s family comedy-drama film ‘Piku- Motion Se Hi Emotion’, starring stalwart Amitabh Bachchan, the gorgeous Deepika Padukone and the inimitable Irrfan Khan. In an in-film association, actor Irrfan Khan would be seen driving a car equipped with CEAT tyres throughout their road trip to Kolkatta. CEAT and Piku association leverages on common values between both the brands i.e. being dependable and modern, like how SUVs are dependent on CEAT tyres which ensures a safe journey similarly the movie illustrates dependency between a daughter-father duo depicted by Deepika Padukone-Amitabh Bachchan. Read more


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