Tag Archive for Campaign

Singapore Tourism Board launches second wave of Passion Made Possible brand campaign in India with #PartyLikeInSG

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By Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

The Singapore Tourism Board (STB) launched the second wave of its Passion Made Possible brand campaign in India with an evening of fun and entertainment for the travel trade, media and influencers – focusing on the Socialiser tribe offerings available in Singapore. Held at Verbena Brewpub & Skygarden in Kamala Mills, the event featured performances by Singapore’s noted artistes – Wayne Liu aka DJ KoFlow, the turntablist icon and Yung Raja, popular rapper signed to M03 Records, a division of Kartel Records, who mixes his lyrics in both English and Tamil. The event also showcased the original Singapore Sling mixed by bartender Andy Lim from the Raffles Hotel while culinary expert Ruqxana Vasanwala, founder of Cookery Magic which conducts cooking classes, provided her unique twist on local Singaporean delicacies such as Pisang Goreng (Fried Bananas) and Onde-Onde (Pandan-flavoured Glutinous Rice Balls with Palm Sugar) tapas-style.

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Radhe Maa’s Pyaar Wali Diwali campaign a huge success

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

In support for the Supreme Court decision on Diwali firecrackers this year, Radhe Maa launched her own campaign ‘Pyaar Wali Diwali’ which emerged a huge success.

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#TheRealKashmir campaign showcases & redefines the ‘Real’ Kashmir

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

As India’s biggest professional football league – I-League sees a new entrant for the 2018/19 season, in Real Kashmir Football Club (RKFC). Their arrival is celebrated by new campaign #TheRealKashmir, launched to celebrate the success of RKFC, the current path-breakers who qualified to play the I-League. Conceptualized by Cheil WW India and supported by Real Kashmir FC, the film reinforces the story of RKFC and effectuates positive change in the valley through sport.

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Magic Moments Music Studio ropes in Jacqueline Fernandez and Kartik Aaryan for new brand campaign

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make Every Moment a Magic Moment’ featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.

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Radio City Initiates a Movement to Empower Women with the Launch of ‘StreeDum’ Campaign this Diwali

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By Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

Radio City 91.1FM, India’s leading radio network, initiates a week long campaign “StreeDum” in Mumbai, this Diwali to eliminate the objectification of women. The thought behind the campaign is to recognize the widespread and deeply ingrained mentality of the majority in the Indian society that looks at women as objects of sexual gratification alone. The aim of the campaign is to create awareness about this issue and address it on a large scale through Radio City’s Breakfast show RJs Salil & Archana. Radio City’s “StreeDum” is an extension of ‘Kar Mumbaikar’ initiative, which has been successfully utilising the power of radio to influence a positive change in the society. ‘Streedum’ campaign will run across on air, on ground and on social media.

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DHFL Pramerica Life Insurance launches its digital campaign #KalSePehle

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

To promote the importance of life insurance in an individual’s life, DHFL Pramerica Life Insurance, India’s fastest growing life insurance company, has launched a digital campaign today, interestingly titled #KalSePehle. Through this campaign, DHFL Pramerica is taking on the behaviour of postponement around Life Insurance. People do not realize the importance of life insurance till they actually need it. Till then, it just keeps on getting postponed to another day, another time; even at the risk of their own family’s financial future.

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#Stopacidsale campaign bags ICSC gold for Viviana Mall at Kuala lumpur Malaysia

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Ms Rima Pradhan, Sr VP Marketing, Viviana Mall receiving the prestigious gold award at the ICSC Asia Pacific Shopping Centre Awards 2018 at Kuala Lumpur

Viviana Mall, one of Mumbai’s largest and most recognised and an awarded mall has bagged its 6th consecutive Shopping Oscar at the ICSC Asia Pacific Shopping centre awards 2018. The Gold award considered on par with the Oscars for the retail world was presented at RECon Asia in Kuala Lumpur. Viviana Mall was recognised for its innovative and socially relevant campaign against the sale of Acid aimed at prevention of an ever prevalent social malaise of scarring caused by Acid Attacks.

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GRADO introduces ‘Born for the Blazer’ Campaign

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com


Born for the Blazer

Keeping in mind the season’s freshness and affectionate mood of the occasion, GRADO – The power brand from the House of GBTL-Grasim and the House of OCM presents an exclusive range of fabrics to curate elite line of blazers. Amidst the hustle-bustle of the city life, people are always on the lookout for apparels and fabrics that can work wonders at every occasion. Blazers being one such accessory that can grace both casual and formal attires with equal flair, are ruling the charts of lately. Be it a wedding or a cocktail party, official meetings or social gatherings; blazers are the go-to option for all occasions. With this new campaign – ‘Born for the Blazer’, GRADO helps you to be on top of the style at all times by pairing a classic blazer with your favorite denims, chinos or khakhis. Read more

ShopClues introduces the campaign ‘Nayi Wali Diwali’ through its new ad featuring Gajraj Rao of the upcoming movie ‘Badhai Ho’!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

ShopClues, India’s preferred online marketplace for real Bharat, has recently launched its Diwali campaign. The campaign ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ features Gajraj Rao. The campaign by Enormous is inspired by Gajraj Rao’s character in the movie ‘Badhai Ho’ which is of a middle-aged fun loving, quirky, humorous and vibrant person, who is young at heart and loves to live life to the fullest. His character resonates with the theme of ShopClues’ Diwali campaign which is not to restrain oneself from shopping this Diwali but to really indulge in e-tail therapy. Read more

UFO MOVIEZ STEPS UP TO SUPPORT THE CINEMA MEDIUM AND “FEED OUR FUTURE”, A NEW GLOBAL CINEMA ADVERTISING CAMPAIGN FOR THE UNITED NATIONS WORLD FOOD PROGRAMME (WFP)

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

UFO Moviez today announced its support for “Feed Our Future,” a powerful new advertising campaign aimed at getting global cinema audiences to tackle global hunger by supporting the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide. With the support of Facebook, “Feed Our Future” was launched via a Facebook Live from Facebook’s Mumbai office, and was hosted by renowned television personality Mini Mathur and featured: critically acclaimed filmmaker R Balki, the Founder of Feeding India Ankit Kawatra, celebrity chef and award-winning author Vicky Ratnani, Mr. Siddharth Bhardwaj, Chief Marketing Officer & National Sales Head, UFO Moviez and megastars Sonam Kapoor, Sonakshi Sinha, and UN Environment Goodwill Ambassador Dia Mirza. Read more