Tag Archive for Campaign

DHFL Pramerica Life Insurance’s Behtar India campaign wins the award for Marketing Excellence in BFSI sector

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

DHFL Pramerica Life Insurance’s campaign, ‘Behtar India’ has been felicitated for Marketing Excellence in the BFSI sector presented by the Times Network and endorsed by CMO Asia. The award was presented by former dean of IIM (A), Prof. Indira Parikh. The award recognizes the progressive change towards building a sustainable India.

Receiving the award, Mr. Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance said, “We are delighted that the Behtar India campaign of DHFL Pramerica Life Insurance has been conferred with the award for Marketing Excellence in the BFSI sector. We have a social responsibility to fulfill and need to make a positive contribution to society. At DPLI we are committed towards creating innovative opportunities that provide a platform for the citizens to contribute in building a sustainable India. This award bears testimony to our passion, drive and commitment towards developing a better India.”

Behtar India from DHFL Pramerica is an award winning social innovation campaign where India comes together to bring a change. The campaign has managed to attract different segments of society to work together in the fields of health, hygiene and environment. Started in the year 2017, Behtar India seeks the participation of schools and students and has so far reached out to more than 11, 00,000 students from around 900 schools across 200+ cities. The biggest interschool competition for a cause, the campaign also engages corporates as well as Individuals for making meaningful contribution to society. Read more

Things2doinMumbai reached a million Mumbaikars with its social media campaign for Oasiss Desserts

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Nikesh Gala, Director of Oasiss Desserts

Things2doinMumbai, an experience-centric content platform initiated a path-breaking social media campaign for Oasiss Deserts. The brand recently launched its 4th outlet in Thane, Mumbai. The campaign went live just 24 hours prior to the launch and unveiled a compelling offer rendered by the brand. The brand hosted a special offer of INR 10 for one dessert and INR 200 for a 1/2 Kg cake. Scrumptious desserts like waffles, pastries, milkshakes, ice-creams, pancakes and more were offered at unbelievable rates. The offer duration was kept at a flexible time starting from 3 pm to 9 pm to make sure both students and families could avail the offer. Read more

Kalyan Jewellers announces the winners of the global ‘Shop & Win 25 Mercedes Benz CLA’ Campaign

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Kalyan Jewellers, India’s trusted and leading jewellery brands has announced the 25 winners from the “Shop & Win 25 Mercedes Benz CLA” global campaign. The campaign which kick-started as part of the brand’s Akshaya Tritiya offer in April drew to a close on the 9th of June.

The India winners were chosen via an electronic raffle while the winners in UAE, Qatar, Oman and Kuwait were identified through individual lucky draws in each country. As announced at the start of the campaign, 10 winners were chosen from India, 7 from UAE, 3 from Qatar, 3 from Oman and 2 from Kuwait. The cars keys will be handed over in the coming weeks after the formalities are completed.

Mr TS Kalyanaraman Chairman & Managing Director, Kalyan Jewellers said, “I would like to congratulate the all the lucky winners. At Kalyan our endeavour has been to enable our customers to extract value from their purchase while providing a great shopping experience. This campaign was an extension of that thought, and I am delighted that we could play a small part in helping realise the dreams of our customers.’

The Kalyan Jewellers global campaign was launched in April and culminated on June 9, 2018 in India, UAE, Qatar, Oman and Kuwait. The campaign marks the single largest offer of free Mercedes Benz CLA in a raffle draw in India and GCC. Customers participated in the promotion by making a minimum purchase across Kalyan Jewellers showrooms in their respective countries. The 15 winners from UAE, Qatar, Oman and Kuwait were also selected in the end of June.

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Brand Factory’s latest campaign #MadeforMumbai made a real mark in the minds of Mumbaikars

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Brand Factory, a fashion discount chain by Future Group, is now open in 10 Locations across Mumbai. To indicate its dominance in the city, Brand Factory deployed a 3600 brand campaign across the city – redefining their positioning in Mumbai.

Brand Factory, launched a campaign #MadeForMumbai, that seamlessly weaves Brand Factory into the DNA of Mumbai. This campaign was inspired by the quintessential Mumbaikar – the one who is glamorous, yet price conscious. Read more

Singer Soumita Saha supports #MainTohUdungi Campaign for Women Empowerment

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

No matter how much success a girl attains in life, she is always subjected to restrictions arising out of gender stereotypes in the society. Her freedom and independence is often curtailed out of fear of Log Kya Kahenge (What would people in the society say?). Sometimes these restrictions are more passive in nature, where the victim remains unaware of it throughout the ordeal. Even in developed urban strata of society, this social stigma forces girls to limit themselves to very few careers options. Girls having aspirations to be Pilots, Footballers, Crime Lawyers and Journalists, Sports Journalists etc., ultimately end up doing 9 to 5 jobs in offices, leading to a full stop on their passion and true potential. Read more

Pooja Chopra and Farhan Akhtar invited by BMC to lead #EkChammachKam public health campaign.

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Pooja Chopra

The MCGM, Public Health Department, jointly with Amar Gandhi Foundation is launching a campaign ‘EkChammachKam’ to create awareness about non-communicable diseases (NCDs).

The BMC has invited actor- director Farhan Akhtar along with Actress- Miss World Beauty, Pooja Chopra to be the faces of this first-of-its-kind initiative, as they lead the charge on this very high impact public health campaign. Read more

NewsX NPA Files Conclave marked the Culmination of India’s Biggest Campaign to Unearth Non-Performing Assets

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Shri Piyush Goyal, Hon'ble Minister of Finance, Railways and Coal unveils the charter for improving India's Financial Architecture based on findings from NewsX NPA Campaign

NewsX, a leading Indian news channel, hosted the NewsX NPA Files Conclave in New Delhi on June 5, 2018. The event was a culmination of the channel’s 100-day NPA Files campaign, deemed as India’s biggest investigation into Non-Performing Assets (NPAs) or accounts that are classified by a bank or financial institution as sub-standard, doubtful or loss assets. Read more

Celebrated Personalities Support the AVON Pay Attention Campaign The campaign that seeks to raise awareness on Breast Cancer

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Avon India, the women’s beauty brand recently launched the second leg of its pan India campaign ‘#PayAttention’ on Mother’s Day. The campaign aims to raise awareness on breast cancer, a cause supported by  six million independent Avon Representatives worldwide since the last 25 years. Read more

This Mother’s Day, Romedy NOW launches its campaign #MyOtherMother

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

This Mother’s Day, Romedy Now will celebrate the spirit of motherhood with its digital campaign – #MyOtherMother. The campaign kickstarting 12th May invites viewers to share their stories and celebrate the spirit of this special person in their lives by tagging @RomedyNOW on Facebook with the hashtag #MyOtherMother. The best stories will be rewarded by the channel. Read more

AKSHAY KUMAR LENDS HIS SUPPORT TO #18to82 CAMPAIGN UNDER “NIINE MOVEMENT”

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

One of Bollywood’s most iconic megastar’s and India’s very own ‘Pad Man’ Akshay Kumar is supporting a nationwide campaign – #18to82 – with the aim of bridging the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic practices. The pioneering campaign launches ahead of the inauguration of the Niine Movement, an ambitious new initiative aimed at raising awareness of menstrual hygiene and tackling the age-old stigma against menstruation across both genders and all age groups. Read more