Tag Archive for Campaign

Brand Idea urges people for ‘Responsible Use of Social Media’ through the latest #MeriRealLife campaign

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Addressing the growing phenomenon of the need for validation on social media, Brand Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

 

The campaign has gone live today with the first two TVCs breaking on the live matches of Asia Cup Cricket Tournament.

 

There are over 400 million internet users in India and over 50% are active social media users. Rapid proliferation of 4G has enabled better internet speeds, resulting into Indians now spending almost 28 hours a week on mobile phones. This mammoth increase in consumption of 4G data has been fuelled largely by people sharing and consuming videos and photos on social media.

 

On an average, people spend anywhere between 2-4 hours/day on social media platforms. With such high engagement, social media is bound to have a huge impact on the lives of people. The new Brand Idea campaign is designed to propagate ‘Responsible Use of Social Media’ with the tagline ‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’. Read more

Varun-Anushka signed as ambassadors of Skill India Campaign!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Varun Dhawan and Anushka Sharma, through their much awaited film ‘Sui Dhaaga – Made in India’ are saluting India’s entrepreneurs and skilled workforce, especially homegrown artisans, craftspeople and weavers who are making the country proud the world over. Dhawan plays a tailor named Mauji and Anushka plays his wife and embroiderer Mamta. Innocent yet ambitious, they dream big of making a name for themselves.

The Sui Dhaaga stars have been signed on to promote and endorse the Skill India Mission, chaired by the Hon’ble Prime Minister Shri Narendra Modi. The film highlights the untapped potential of India’s talented craftsmen and skilled workers at the grassroot level and the challenges and issues faced by them. Varun and Anushka, the star cast of the film, have partnered Skill India and will dedicate time to promote India’s skilled talent and their fine work by engaging with them across different parts of the country. Read more

Anushka Sharma and Varun Dhawan launch Green Ganesha campaign at Oberoi Mall amidst great excitement

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Anushka Sharma & Varun Dhawan at Oberoi Mall for Green Ganesha launch

Taking its passion for green initiatives a step further, Oberoi Mall, one of the trendiest shopping destinations in Mumbai, set the tone for eco-friendly Ganpati festivities this year, by hosting Bollywood superstars Anushka Sharma and Varun Dhawan to launch the Times ‘Green Ganesha’ campaign. Being a LEED-certified mall, Oberoi Mall has always been a pioneer of sustainable options and inspiring environment friendly idols for the auspicious occasion of Ganesh Utsav is another move in this direction. Supporting this praise-worthy initiative, B-town favourites Anushka Sharma and Varun Dhawan arrived to a thunderous applause from the crowd and enthralled their fans with their camaraderie.

Engaging with the teeming crowd, both Anushka and Varun, explained the importance and benefits of celebrating the festival in an eco-friendly manner. Known for his cheerful banter, Varun Dhawan called out to the audience to enjoy the festivities responsibly, while the ever-joyful Anushka encouraged the youth to maintain discipline while festival proceedings were conducted smoothly. Cries of ‘Morya’ echoed in the atrium following the duo’s chant of ‘Ganpati Bappa’.

Post the event, an idol-making workshop was also conducted for children between the ages of 5-10 years. More than 100 children participated in the workshop and learnt the art of making eco-friendly Ganesha idols. They were educated about the necessity of producing idols organically to support a greener and healthier planet. Read more

Vidya Balan makes ‘karigari’ relevant again through Senco Gold & Diamond’s latest campaign

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

In its new campaign, Senco Gold & Diamonds, the jewellery brand from Calcutta, puts a different lens on craftsmanship. Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – Women who find a reflection of their identity in the jewellery they choose to wear. Real, everyday women. With real stories. It is set to play up the fact that women, the karigars of life, are as unique as the pieces of adornment they choose for themselves. Read more

Axis Mutual Fund launches new brand campaign ‘The Responsible Mutual Fund’

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Axis Mutual Fund, one of India’s premier asset management companies has launched a new brand campaign – The Responsible Mutual Fund.

The key Insight gathered was, investors know that mutual funds over longer term tend to give superior returns, compared to traditional instruments. Though investors are ready to experiment and invest in mutual funds, they are a little fearful. Investors in general are risk averse when it comes to money while being adventurous with many other things in life. In such instances, people need assurances not of high returns, but that of care and concern for the hard-earned money that is invested. Read more

WhatsApp launches Radio Ad Campaign to create awareness about misinformation

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

As a part of the on-going educational campaign by WhatsApp on user safety, WhatsApp has initiated a radio campaign to create awareness about misinformation circulated on the platform. Through this radio campaign, WhatsApp urges its users to be cognizant of the messages they receive and be mindful before forwarding.

The first phase of the educational campaign started on August 29 with radio ads across 46 Hindi speaking radio stations of AIR across 7 states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh. The second phase of the campaign starts on September 5 with radio ads across 83 radio stations of AIR across the states of Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu. These campaigns will run in eight regional languages i.e. Assamese, Bengali, Gujarati, Kannada, Marathi, Telugu, Oriya and Tamil and will run for a 15-day duration. The campaign has been designed in an easy to understand format to help user’s spot misinformation and further sensitize them about the challenges of fake news and addressing these as a society. Read more

Tata ClassEdge launches Teachers’ Month campaign

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Tata ClassEdge, a leading provider of technology-based learning solutions, will be hosting a month-long campaign dedicated to teachers, called the Teachers’ Month to celebrate their contribution to nation building. Through this campaign Tata ClassEdge wants to provide a platform for participants to share fond memories of their favourite teachers and express their gratitude to them for all that they have done.

The campaign will be carried out in two phases. The first one has been launched on Tuesday, 21 August where participants can post online entries. An on-ground initiative has begun on Wednesday, 22 August where message drop boxes will be deployed across schools for students to participate by dropping their entries in to these boxes. The best messages will be hand-delivered to the teachers along with a gift.

Last year the campaign received a total of 1.8 lakh entries and a campaign reach of more than 4 million. This time, the campaign is looking at targeting more than 1000 schools to replicate the success in a row.

Speaking at the announcement of this campaign Milind Shahane, Chief Executive Officer said, “Teachers are the backbone of a child’s development at school and they play a vital role in shaping the future generation. We at Tata ClassEdge are extremely grateful to all the teachers associated with us for inspiring our students achieve greater heights. A noble profession like teaching needs to be celebrated and this campaign aims to do that. By sharing a fond memory of your teacher, you are showing him or her how much they mean to you. What teachers do is unspoken excellence.” Read more

Do you know who is the brain behind the concept of Akshay Kumar’s Road Safety Campaign Ad?

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

If you’re up to date with your social media news, you must have definitely seen Akshay Kumar host a Road Safety Campaign in an advertisement called, “Yeh Sadak Kya Tere Baap Ka Hai?” Yes! You heard me right. Sadak Suraksha Jeevan Raksha features brand ambassador, Akshay Kumar in a quirky campaign ad that will leave you in splits!

From brainstorming this ‘hatke’ idea, running back and forth to get approvals by the Ministry to the creation of the advertisement with Akshay Kumar, the team behind this project had put in their tears and sweat to execute this in a fashion they’ve actually visualized. Not to forget, this couldn’t have been made possible without the due and outstanding support of Mr Nitin Gadkari, Minister of Road Transport and Highways of India who actually looked into the entire idea and conceptualization personally. Sayali and her team along with Guru Bharat Dabholkar, and associates, Divya Radhakrishnan, and Kiran Vernekar, have also contributed substantially and managed to bring this unique concept for a government advertisement to life. Read more

VEGA launches ‘BE VEGA’ campaign spearheaded by Sonam K Ahuja Be Glamazon, Be Shabang, Be Curl Candy Be VEGA

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Sonam K Ahuja

VEGA, a brand synonymous with beauty accessories and personal care appliances, has recently roped in Bollywood diva Sonam K Ahuja to endorse their personal care appliances and accessories portfolio.

The new campaign of Vega coming up in September 2018 will position Vega as a hair styling expert, targeted at the fashion conscious, free spirited young girls of today who like to experiment with their hair styles every day. The film revolves around three situations where Sonam beautifully carries different hair styles which promote Vega Hair Straightener , Hair Dryer and Hair Curler thereby bringing out different facets of her personality – glamorous diva , girl next door , getting ready for a party and enjoying with friends. The Tag line captures the essence of the film – ‘Be all that you want to be with Vega multi styling and grooming products – Be Vega’ Read more

MS DHONI, GULF OIL BAT FOR ROAD SAFETY VIA IMMERSIVE 360 DEGREE CAMPAIGN

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Gulf Oil along with its brand ambassador, MS Dhoni, walks onto a new field, to create awareness about road safety which today causes major fatalities due to basic flouting of regulations. In day-to-day life, the major reason people break traffic rules is to reach their destination faster. Gulf Pride 4T Plus has addressed this bourgeoning issue in their latest 360 degree campaign featuring MS Dhoni. The campaign showcases how Gulf Pride 4T Plus resolves this tension of reaching the destination faster by providing instant pick-up that helps one stay always ahead. Staying true to Gulf Oil’s ethos, the campaign delivers an underlying social message of road safety. Read more