Tag Archive for Campaign

Society Tea Showcased Their Latest Brand Campaign ‘The Tea Society Called India’ at TEDxGateway

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Society Tea, the premium tea makers and a celebrated household name partnered with the TEDxGateway for their recent ongoing campaign The Tea Society Called India. TEDxGateway is in its 8th edition was focused on the theme ‘Ideas worth Spreading’. If there is one ritual that truly symbolises ‘unity in diversity’, a one common language that transcends regional distinctiveness, it is our love of tea. The Tea Society Called India covers just that and prints of artistically shot campaign images were showcased via a photo essay during the TED – X Gateway at the NSCI Dome. Read more

Brand Factory’s offbeat Khade Thand Par Dhoka campaign takes the digital world by storm

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By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

During the season for hoodies, jackets and warm clothing, Brand Factory realized people were unaware of their large winter collection. That too, on discount. To tackle this issue, and become a destination for winter shopping, they turned to the digital platform. Read more

Voylla launches Republic of Jewelry campaign to celebrate shades of India

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By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Voylla, the Fashion Jewelry brand for men and women launches the republic day campaign highlighting brand’s vastness in bringing India’s regional art to the limelight. While, Voylla’s core journey has always been taking inspiration from the traditional art & crafts of India to the Jewelry segment, ‘Republic of Jewelry’ carries the pride of all 4 Corners of India. From Kutch to Kantha, Meenakari to Chikankari, Glorious Monuments like Aamer Palace, Mysore Palace, Taj Mahal to dance form of Kathakali, or Tales like Nawabi, Firdaus, Warrior Princess, etc. Voylla has travelled through histories and geographies to evolve & imitate the same into Fashion Jewelry and today has become the omni-channel brand to showcase over 50,000 exclusive designs. Read more

October’s promotional campaign shot at an outdoor location

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By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Varun Dhawan and Banita Sandhu, the lead pair of Shoojit Sircar’s much-awaited film- October, shot for the film’s promotional campaign yesterday. Read more

CEAT presents its creative campaign Drive Safe Dad for Road Safety Week 2018

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By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Leading Indian tyre manufacturer CEAT Ltd. will be airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018 (11th to 17th January 2018). Drive Safe Dad campaign originates from an innovative idea that blends emotions and technology in one package. In this initiative, in the video, Dads receive a personalized bobble head (handcrafted to resemble their kid), which is connected to the odometer of the vehicle. On over speeding, the device plays the recorded personalised message from their sons or daughters asking them to slow down. To take this initiative to masses the CEAT has launched the Bobble head on amazon.in. Read more

Targeting Top Technology Minds in the Country, Hotstar Launches Bold ‘Dare or Stay There’ Campaign

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By  K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

In what is a first for a consumer Internet company in India, Hotstar, India’s leading premium streaming platform, has kicked off 2018 with a bold campaign to attract India’s top product managers, designers and engineers. The campaign, taglined ‘Dare or Stay There’, is designed to connect with the cream of India’s tech minds with an inspiring call to discard their current roles and join the streaming service to build the future of online video for the world. Read more

Singer Soumita Saha campaigns against Abuse and Violence against Women

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By K Ashwin  Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Started decades ago by United Nations, every year November 25 is observed as International Day for Elimination of Violence against Women. However, in practice, the use of power is considered pre-condition to violence, while verbal assault leading to the similar conditions as above is often ignored, Verbal Abuse is one of the most cruel form of violence that breaks confidence and makes life worse.  In fact, verbal abuse, psychological torture is one of the leading cause of depression and suicides across the world.In India, verbal abusing is something every woman faced at least once in life. Be it due to her body shape, skin color or her other bodily features,  Read more

Celebrating the spirit of music and life, Gaana.com unveils ‘Bas Bajna Chahiye Gaana’ campaign

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Bas Bajna Chahiye Gaana

Gaana.com, India’s favorite music streaming service has launched a unique musical campaign for brand promotion. The brand has strategically chosen the content marketing route for this musical campaign. The launch has been subtle with a musical single released last month. Titled ‘Bas Bajna Chahiye’; the song has been composed by Amit Trivedi and sung by Benny Dayal and Anusha Mani. The recently released music video on YouTube has already fetched over a million views and in the coming few days, TVCs supported by a high decibel media plan Is also being rolled out.

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The Yogesh Jashnani Campaign

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By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

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The Achilles’ Heel Campaign

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By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

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