DHFL Pramerica Life Insurance under its Behtar India campaign distributed more than 3,000 Dengue protection kits to the underprivileged students from 10 prominent government schools of Guwahati. These dengue kits were distributed with the help of NGO Drishtee among the students of Arya Vidyapeeth HS School, Dispur Udayachal High School, Gopal Boro H.S. School, Natun Fatasil Town High School, Bishnupur, Vidya Niketan Ambari High School, Sonaram High School, Kaliram Baruah High School, Bathoupuri Bodo High School and Kahilipara High School.
Known for speaking his mind, Actor Sanjay Dutt has been extremely transparent about the fact that he fell prey to drug abuse during his youth and never held himself from speaking about it at various forums. In a recent interview, the actor came on records to talk about his willingness to be a part of a nation-wide campaign against drug abuse, which is being organized at educational campuses in Chandigarh and Hisar on 18 and 19 of this month respectively.
Designed to eliminate drug addiction and in order to spread knowledge about the inhumane repercussions, the actor is all set to share his past experiences and how it severely impacted his years as a young man. Not only Sanjay Dutt but B-Townies like Sonakshi Sinha, Parineeti Chopra, Badshah, Sonu Nigam, Kapil Sharma, and Varun Sharma are also coming forward to support the change. They will engage with 25000 students on campuses on both the days, to counsel and discourage them from falling prey to such abuse. Joining the bandwagon we have another one crore students across hundreds of other educational institutions in the country, who will also be able to watch this event through a live broadcast. This would be then followed by a road-show including all the celebrities coming on-board.
In line with its focus on Child Protection, ChildFund India launched its nationwide campaign “Khilta Bachpan” that aims to provide children aged 6-18 years, in underserved communities across the country, access to art education, in order to promote cognitive, social and emotional learning, encourage creative expression and inculcate in them appreciation for the richness and diversity of arts in India, while giving them a platform and an opportunity to “ENGAGE. EXPRESS. EMPOWER!”. ChildFund believes that in absence of a creative, open and secure option to express, young children can be negatively impacted. Through this initiative, ChildFund hopes to reach over 250,000 children and young people over 2 years across 15 states in India.
Breaking through the stereotype, the Ministry of Road, Transport and Highway safety advertisements featuring the incredible Akshay Kumar have effectively made proclamation in the midst of other social awareness campaigns. Made for ‘Sadak Suraksha Jeevan Raksha’ and titled as “Road Kisi Ke Baap Ki Nahi Hai”, the series of three engaging Ads has won the Best Advertising Campaign of 2018 along with another honor in the CSR category.
The Clean Cooking Alliance along with Tata Trusts and other partners launched its pilot project of Alliance’s behavior change campaign at the Taj Land’s End Hotel, Mumbai on January 31st, 2019 from 03:30- 05:00 pm. The event commenced with a cooking demonstration using clean cooking solutions by Celebrity Chef Mr. Sanjeev Kapoor. The event not only featured a Q&A betweenChef Sanjeev Kapoor and Alliance CEO Dymphna van der Lans, it also marked the launch of the Alliance’s behavior change campaigns in Uttar Pradesh and Gujarat. Over the next six months, these campaigns will promote the use of cleaner, more modern stoves and fuels that can improve health, protect the climate and environment, empower women, and help families save time and money.
On the occasion of India’s 70th Republic Day, Radio City, India’s leading radio network, announced the launch of its latest campaign, ‘JAL THAL VAYU’ to honour the legacy and bravery of the Indian armed forces. Through this two-week long campaign, Radio City’s RJ Ginnie, RJ Divya, RJ Yuvi, RJ Aadi and RJ Manav will highlight emotional and inspiring stories of India’s brave sons across all three pillars of the armed forces – Navy, Army and Air-force. Through this campaign, Radio City aims to drive awareness towards the countless sacrifices made by our jawans living in treacherous conditions to protect the borders of our nation.
By Ashok Punatar Mobile: 09820746494 Email: firstname.lastname@example.org
Radio City India’s leading radio network, reaffirmed its commitment towards developing sustainable, pollution free cities with the launch of the third leg of its popular ‘Kar Mumbaikar’ campaign. Through this 4 week long campaign, Radio City RJs Salil and Archana will visit nooks and corners of Mumbai city each week and plant trees.
Radio City’s latest initiative, ‘Hara Hai Toh बरं आहे’ in association with Mr. Santosh Shetty of ‘We all Connect’, will help replenish the green cover over Mumbai’s concrete jungle by conducting plantation drives across the kona kona of Mumbai city.
By K Ashwin Mobile: 09920183006 Email:email@example.com
The House of McNROE, the market leader in the fragrance industry, with its brand WILD STONE has introduced a new campaign #JustFriendsNoMore with the launch of their new men grooming range WILD STONE EDGE. With this launch, the company has strengthened their product portfolio and WILD STONE EDGE Collection now features a set of seven products such as Perfume, Deodorant, Shower Gel, Face wash, Hair gel, Shaving Foam and After Shave Lotion.
By Vivek K. Mobile: 09920183006 Email:firstname.lastname@example.org
Private life insurance player Canara HSBC Oriental Bank of Commerce Life Insurance continuing their journey in making the brand reach to consumers, has rolled out their brand campaign “Promise Kiya! Ab Plan Karo” for 2018-19. The essence of the campaign emanates from the company’s brand essence “promise” and the tagline “Aapke Vaade Sar Ankhon Par”. The new ad campaign by the company will have three television commercials which aim at providing awareness and the importance of proactive planning for right solutions with respect to financial needs for retirement, child future and unforeseen circumstances.