Tag Archive for brand

Iconic Brand MUFTI Announces Launch of its Marquee Fashion Show

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

MUFTI, India’s leading clothing and fashion brand is gearing up to launch its Autumn Winter ’18 Collection at its first-ever fashion show to be held on Saturday, 29th September 2018 at ITC Maratha in Mumbai. In another first, MUFTI has brought on board Kartik Aaryan, the first brand ambassador, who will be walking down the ramp at the event. MUFTI’s high-profile gala, filled with glamour and allure, will also be marking the brand’s 20-year anniversary.

Launched in 1998, MUFTI is known for its remarkable creativity and pioneering ideas in the fashion world. With a rich legacy of 20 years, the brand’s clothing lines are synonymous with consistent innovation, exceptional designs and high quality. With MUFTI’s primary customer base being young, self-assured and aware of the latest international trends, Kartik Aaryan serves as the perfect face for the brand. His fun, easy-going and boy next door persona resonates well with the brand’s consumers. Read more

Brand Idea urges people for ‘Responsible Use of Social Media’ through the latest #MeriRealLife campaign

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Addressing the growing phenomenon of the need for validation on social media, Brand Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

 

The campaign has gone live today with the first two TVCs breaking on the live matches of Asia Cup Cricket Tournament.

 

There are over 400 million internet users in India and over 50% are active social media users. Rapid proliferation of 4G has enabled better internet speeds, resulting into Indians now spending almost 28 hours a week on mobile phones. This mammoth increase in consumption of 4G data has been fuelled largely by people sharing and consuming videos and photos on social media.

 

On an average, people spend anywhere between 2-4 hours/day on social media platforms. With such high engagement, social media is bound to have a huge impact on the lives of people. The new Brand Idea campaign is designed to propagate ‘Responsible Use of Social Media’ with the tagline ‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’. Read more

Brand Factory aces the meme game on social media

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Brand Factory, originally positioned as a ‘365 days on discount’ retail store, had its communication centered around various offers and brand promotions. Today it has evolved to ‘Best Brands. Smart Prices.’ and is perceived as a ‘smart place to shop for brands’. To drive this change, they needed a fresh communication approach. While ads like #DontGetFooled were launched in mainline media; on digital, communication was driven through meme marketing. Read more

IDBI Federal Life Insurance partners with legendary batsman, Sachin Tendulkar as its Brand Ambassador

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Sachin Tendulkar, Brand Ambassador with Vighnesh Shahane, CEO - IDBI Federal Life Insurance

India’s leading private life insurance company, IDBI Federal Life Insurance today announced cricketing icon and legendary batsman, Sachin Tendulkar as its Brand Ambassador.

Commenting on the partnership, Vighnesh Shahane, CEO & Whole-Time Director, IDBI Federal Life Insurance said, “In its journey of a decade, IDBI Federal Life Insurance has witnessed both highs and lows; moments of victory and challenging times. But with each obstacle, the company has emerged stronger and tougher, recorded milestone after milestone, and has always chosen to #KeepMoving. We believe that Sachin Tendulkar is an icon who exemplifies this very spirit of IDBI Federal Life Insurance. After a truly legendary cricketing career, Sachin has been relentless in spreading his vision of a healthy and fit nation, which resonates strongly with our organisation’s purpose of empowering people to lead a healthy lifestyle in order to shape a better tomorrow. We are excited to have Sachin partner with us during the next stage of our incredible journey and welcome him to the IDBI Federal family.” Read more

Korn Ferry Moves to One Unified Brand

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Korn Ferry (NYSE: KFY) announced that it is moving to one brand – Korn Ferry – signaling the next step in the firm’s transformation.

To achieve an even more unified approach to the marketplace, Korn Ferry will be sunsetting its legacy brands. The move brings together the collective power of Korn Ferry, the enterprise – rather than individual lines of business, or distinct parts. This new strategy highlights the firm’s commitment and expertise to offer robust, integrated solutions that reflect the entirety of clients’ talent and organizational needs.

“This move is all about our clients. We are further unifying our firm – from our talent and solutions to our data and insights – and bringing this expertise together to help our clients and their people exceed their potential,” said Mr. Navnit Singh, Chairman & Country Head, Korn Ferry India. “We’re never more powerful than when we come together as one firm.”

As part of the one brand alignment, the firm will face the market as Korn Ferry, with a more solutions and industries -orientation, through the following core offerings:

Executive Search
Advisory (formerly branded as Hay Group)
RPO and Professional Search (formerly branded as Futurestep) Read more

HDFC Bank ranked India’s Most Valuable Brand in WPP survey

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

HDFC Bank has been ranked India’s Most Valuable Brand for the 5th consecutive year. This ranking is the result of a survey conducted by Kantar Millward Brown, a group company of global communication services behemoth, WPP. Known as the ‘2018 BrandZ™ Top 75 Most Valuable Indian Brands’ the survey values the HDFC Bank brand at $21.7 billion, a 21% increase over the previous year.

“Trust is an important key driver of brand value, with its impact on corporate performance a key theme in this year’s BrandZ ranking. This is exemplified by HDFC Bank, which continued to build trust by clearly communicating the benefits of its products to consumers and delivering differentiated financial services offerings consistently and repeatedly,” wroteBrandZ in its editorial on HDFC Bank.

HDFC Bank’s brand value has grown consistently over the past 5 years, from $ 9.4 billion in 2014 to $ 21.7 billion in 2018.This year the study covered 1,20,000Indian brands across 414 categories with insights from 3.1 million consumers.

“A booming economy and an increasingly digital world are re-shaping India’s brand landscape and creating new opportunities. Brands that get it right, regardless of whether they are established players or newcomers are reaping the rewards.  However, there is no room for complacency in this fast-paced environment where so many ambitious companies are ready to rise to the occasion,” said David Roth, CEO EMEA and Asia, The Store WPP about this year’s ranking in a press release. Read more

Plum brings the goodness of science to your hair with the launch of its brand new vegan “hair care range”

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Plum launches new Hair care range for Chemically treated hair and Dandruff prone hair

India’s foremost 100% vegan skincare brand, Plum is now ready to make its mark in the haircare space! For the first time in India, Plum has launched its hair care range that is 100% vegan and completely free from harmful chemicals. Plum Goodness has introduced 4 new hair care products, under 2 ranges–The Olive & Macadamia range features a hydrating shampoo, nourishing conditioner and a moisturizing hair mask. The second variety is the Hibiscus & Rosemary gentle anti-dandruff shampoo. The Olive and Macadamia range also provides a UV shield for coloured and treated hair. They will be available on the Plum website and Nykaa.com from September 06th onwards.

We call it, “good science for happy hair”, as Plum haircare is free from commonly found harmful and doubtful chemicals like – sulphates, silicones, alcohol, parabens, phthalates, propylene glycol and zinc compounds. Formulated using the goodness of nature, and ultra-modern, scientifically proven ingredients, “good science for happy hair” is here! Read more

Chicco: A global baby care brand expands in India with new exclusive store in Gurgaon

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Chicco, one of the biggest global baby care brand from Italy, opens its exclusive store in Ambiance Mall, Gurgaon. The store takes care of all baby essentials with extended range of product line: Apparels, Shoes, Travel, Nursing, Cosmetics and Toys. Chicco offers the best in line product solutions of global quality standards to its consumers across all categories. Read more

Axis Mutual Fund launches new brand campaign ‘The Responsible Mutual Fund’

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Axis Mutual Fund, one of India’s premier asset management companies has launched a new brand campaign – The Responsible Mutual Fund.

The key Insight gathered was, investors know that mutual funds over longer term tend to give superior returns, compared to traditional instruments. Though investors are ready to experiment and invest in mutual funds, they are a little fearful. Investors in general are risk averse when it comes to money while being adventurous with many other things in life. In such instances, people need assurances not of high returns, but that of care and concern for the hard-earned money that is invested. Read more

Cox & Kings appoints Anushka Sharma as brand ambassador

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator has roped in Bollywood youth icon and avid traveller Anushka Sharma as the company’s first ever brand ambassador. The versatile actress will be seen promoting the company’s unique travel offerings in a new TV campaign to be released soon.

Karan Anand, Head, Relationships, Cox & Kings said, “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.”

Speaking about her experience Anushka Sharma said, “I am glad to be associated with the world’s oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world. Whether you are travelling solo, with your partner or friends, Cox & Kings has a holiday experience for every type of traveller.” Read more