Tag Archive for Bata

BATA announces Smriti Mandhana as the new brand ambassador for POWER

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Bata, the European footwear major and India’s leading footwear brand announced its association with Smriti Mandhana, the opening batsman of Indian Women’s Cricket Team. Currently on the tour of South Africa as the Vice-Captain of the ODI squad, Smriti will be the new face of POWER – the preferred sport wear brand for Indians of all ages. Read more

Stronger Product Portfolio and New Campaigns Bring Cheer to Footwear Giant Bata

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

European footwear giant and India’s most preferred footwear brand, Bata, records a healthy profit before exceptional items and tax of INR 106 crore for its third quarter ended December 31, 2017, on the back of stronger product portfolio, continued focus on making its designs more fashionable and driving cost efficiencies in manufacturing and non-manufacturing areas.

The retail market showed a strong growth riding on the festive season which was supported by strong marketing efforts in both online and at store level.  The festive season took off with women’s Fashion-Forward collection featuringManushi Chhillar, fbb Femina Ms India 2017 as the face of the collection comprising evening, party and work wear. In the sports segment, Bata introduced two new athleisure-inspired Power products – Glidesteam and Nwalk featuringAditi Arya, fbb Femina Ms India World 2015 sporting these ‘Walk with Comfort’ collections. Bata also brought back its iconic Ambassador collection and added fresh styles to its already successful European collection for the discerning urban male. In addition Bata undertook online marketing initiatives using digital influencers. The cumulative effect of these marketing initiatives and a change in product-mix enabled higher ASP with better margins and is getting reflected in the buoyant Q3 results. Read more

Dress to Impress with Fresh Styles in BATA Men’s Premium Range.

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

We usually feel that only special occasions require special attire. However, a lasting impression can be made at any point or occasion in our lives. European footwear major, BATA, launches its exquisite men’s premium range to style your life and help you make that lasting impression when it matters most. Read more

Handcrafted Formal Footwear Essentials from Bata

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By K Ashwin Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Got a formal occasion coming up and have no idea what to put on your feet? Bata’s new collections ensure that you have every kind of formal shoes that you might need – from Oxfords to Derbies and Slip-Ons. Read more

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