Tag Archive for awareness

WhatsApp launches Radio Ad Campaign to create awareness about misinformation

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

As a part of the on-going educational campaign by WhatsApp on user safety, WhatsApp has initiated a radio campaign to create awareness about misinformation circulated on the platform. Through this radio campaign, WhatsApp urges its users to be cognizant of the messages they receive and be mindful before forwarding.

The first phase of the educational campaign started on August 29 with radio ads across 46 Hindi speaking radio stations of AIR across 7 states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh. The second phase of the campaign starts on September 5 with radio ads across 83 radio stations of AIR across the states of Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu. These campaigns will run in eight regional languages i.e. Assamese, Bengali, Gujarati, Kannada, Marathi, Telugu, Oriya and Tamil and will run for a 15-day duration. The campaign has been designed in an easy to understand format to help user’s spot misinformation and further sensitize them about the challenges of fake news and addressing these as a society. Read more

Sushmita Sen creates awareness about #CoolSculpting in India

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Rahul Choudhary, Associate Director - Aesthetics in India, Allergan Healthcare, Dr. Jaishree Sharad, MBBS, DDV Dermatologist & Cosmetologist, Jamuna Pai – Celebrity Cosmectic Physician, Monica Bahl – Sr. VP, VLCC, Sushmita Sen, Marc Princen – Executive VP & President, Allergan International Business, Dabboo Ratnani, Prashanth Sawant and Sridhar Ranganathan – MD, Allergan India & South Asia.

Allergan Healthcare India Pvt. Ltd, leaders in facial aesthetics and neurosciences, is making waves in the Indian market with the unveiling of CoolSculpting®, its latest technology in body contouring, in India.

Living by its philosophy of “Be Bold”, Allergan India unveiled “CoolSculpting® ” through a path-breaking innovative panel discussion comprising of real people with real stories, from renowned fields such as Sushmita Sen – Bollywood Actress and Former Miss Universe; Dabboo Ratnani- Celebrity Photographer; Prashant Sawant – Celebrity Body Sculptor; Dr. Jaishree Sharad – Director, Skinfiniti Aesthetic Skin and Laser Clinic; Dr. Jamuna Pai – Celebrity Cosmetic Physician, Chairman & Founder, SkinLab Clinic; Marc Princen, Executive Vice-President and President of Allergan International Business and Sridhar Ranganathan  - Managing Director, Allergan India and South Asia.  The event was moderated by Monica Bahl – Sr. Vice- President, VLCC on 16th August at Taj Lands End in Mumbai.

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Tiger Shroff joins the 6 Pack Band 2.0 for mental disability awareness with Y-Films & Brooke Bond Red Label

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Being differently abled is not a choice, however acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s 1st Isspeshal band, the Red Label 6-Pack Band 2.0 comprising of 6 teens between the ages of 13 to 18 [3 girls, 3 boys] with special needs but incredible music skills, drive and passion in partnership with Brooke Bond Red Label with exactly that as an agenda. To build awareness and acceptance on Mental Health & Disability. And now Bollywood Superstar Actor-Dancer-Youth Icon, Tiger Shroff has joined hands with them to get the message out there to as many people as possible.

 

Says Tiger, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of all our differences and make this world a more inclusive place. I’m grateful to have been part of this for it has certainly taught me to value life a little more!” Read more

How to increase awareness regarding investments in India

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

In developing nations like India, China, and other SAARC countries, financial literacy is still under an evolutionary process. The masses have low to medium knowledge about making investments or the importance of having regular income from assets held. When the Central Government changed in India in 2014, the Prime Minister launched one of the many schemes to enable financial inclusion in the country – the ‘Jan Dhan Yojana’. This scheme targeted financial inclusion in the country and was an attempt to aid investment in bank deposits on a micro level.

 

Bringing awareness about investments is a difficult task, due to various reasons: the nature of the subject, difficulty in earning the trust of investors, persuading investors to opt for a certain investment vehicle over the other, perception of risks of fraudulent schemes, the digitisation of investments etc. Indians by their very nature are usually conservative, and often are apprehensive about investing, due to the low scale of financial literacy and inclusion in the country.

 

Here are some ways by which an awareness about investments can be brought about:

 

Simplifying content: Education in India is fact-based, instead of being practical. Investment education should ideally be incorporated in the high school, graduate and postgraduate curriculum in an increasing order of complexity. Learning about investments must not be only restricted to students of commerce or finance. Being a practical life skill, this subject should be simplified and compiled to fit educational institutions’ syllabi. Read more

Social Awareness Play by MNR School of Excellence, Kamothe, Navi Mumbai at Seawoods Grand Central Mall

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By Vivek K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Social Awareness play by MNR School of Excellence at Seawoods Grand Central Mall

MNR School of Excellence, Kamothe, Navi Mumbai, performed a play to raise social awareness on “Say no to Plastic” and “Women Empowerment” at Seawoods Grand Central Mall. Read more

P.D. Hinduja Hospital & MRC conducts a wall painting activity with children to spread awareness on World Environment Day 2018

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By  Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

Mr. Gautam Khanna, CEO, P.D. Hinduja Hospital inaugurating the wall painting activity on the occasion of World Environment Day 2018

With an aim to create awareness on the need to conserve the environment, P.D. Hinduja Hospital & MRC conducted its annual wall painting activity at the hospital with children between the ages of 5 and 12. More than 20 children participated in the wall painting activity to create awareness on the growing need for a ‘Safe & Green Environment’. Read more

Global Beauty Brand for Women, Avon launches Breast Cancer Awareness Drive 2018

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Avon India, the women’s beauty brand has launched the second leg of its pan India campaign ‘#PayAttention’ to raise awareness on breast cancer. Avon supports the core cause of Breast Cancer awareness over the last 25 years, with the support of their six million independent Avon Representatives worldwide. Read more

Celebrated Personalities Support the AVON Pay Attention Campaign The campaign that seeks to raise awareness on Breast Cancer

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Avon India, the women’s beauty brand recently launched the second leg of its pan India campaign ‘#PayAttention’ on Mother’s Day. The campaign aims to raise awareness on breast cancer, a cause supported by  six million independent Avon Representatives worldwide since the last 25 years. Read more

VISHAL DADLANI JOINS 6-PACK BAND 2.0 ROCKS DIL TOH PAAGAL HAI FOR MENTAL HEALTH AWARENESS

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Y-Films, the youth films wing of Yash Raj Films, launched the 2nd single of India’s 1stIsspeshal Band, the Brooke Bond Red Label 6-Pack Band 2.0 titled, ‘Dil Toh Paagal Hai [Isspeshal Mix]. The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. The song flips that on its head by telling people that if not discriminating between people or listening to your heart is at times considered crazy, then we all need to celebrate that madness. Because the heart, after all, is crazy. The band is an exciting new music collective of 6 differently abled teens with special needs but incredible music skills and passion. Conceived & Produced by Ashish Patil, the Project is Curated by Shameer Tandon. The new version is a collaboration with ace singer-composer-song writer-rockstar Vishal Dadlani. Read more

BIG MJ SHRUTHI RELEASES A MUSIC VIDEO TO CREATE AWARENESS FOR THE ELECTIONS

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

With elections around the corner, 92.7 BIG FM Bangalore, one of India’s largest radio networks, has taken the onus of encouraging the citizens to come forward to cast their votes. Fortifying its ‘Suno Sunao Life Banao’ ethos, the radio station has released a captivating music video featuring BIG MJ Pataki Shruthi. The ‘BIG Coffee’ show host in her true style sends out a strong message – ‘Complaint ByaDri Vote HaakNoDri’ translating to ‘Don’t complaint! Cast your vote and see the change’.  Read more